Digital Packaging and Labeling Market By Printing Technology (Inkjet Printing, Laser Printing, Thermal Transfer Printing, Electrophotography); By Packaging Type (Flexible Packaging, Corrugated Packaging, Folding Cartons, Labels and Tags, Rigid Packaging); By Material Type (Paper & Paperboard, Plastics, Metal, Glass, Others (e.g., biodegradable materials)); By Application (Food & Beverage, Pharmaceuticals, Personal Care & Cosmetics, Electronics, Automotive, Healthcare, Household Products, Industrial Goods, Others (e.g., Logistics and Transportation)); By End-User (Consumer Goods Manufacturers, Retail and E-Commerce, Industrial and Logistics Companies, Healthcare and Pharmaceuticals, Food and Beverage Companies); By Geography, Segment revenue estimation, Forecast, 2024-2032.

The Digital Packaging and Labeling market was worth USD 20.1 billion in 2023 and will be worth USD 38.2 billion by 2030, growing at a CAGR of 9% during the forecast period.

 

The key driver behind the Digital Packaging and Labeling market is the increased need for integrated and effectual packaging methods in the food, beverage, and pharmaceutical sectors. With e-commerce sales projected to grow by over 15% annually, businesses are increasingly adopting digital printing for packaging and labeling to offer customization, improve brand differentiation, and respond quickly to market trends. For instance, customization of packaging or sleek little boxes for luxury goods or particular releases with the company’s logo as a stylish and simple paper wrapper for gifts has become a trend to reach out to potential buyers for promotions. Recent developments include adopting features such as QR and RFID codes in packaging to provide consumers with time-bound details of the product, completeness, and origin, as well as combating counterfeiting in industries such as the pharmaceutical sector. As a result, there is a shift to develop smarter packaging approaches that engage the consumer and protect the packaged products.

 

Another promising Digital Packaging and Labeling trend is increased consumer demand and regulation requirements for sustainable packaging. The total packaging waste generated around the world is expected to rise by over 20 percent in the years ahead, and as such, brands are embracing digital printing methods of packaging that have reduced waste, consume less energy, and use materials that can be recycled. For example, Coca-Cola launched personalized bottles with digitally printed labels that used less ink and packaging material while still allowing for high levels of customization. Recent developments include the use of digital printing technologies that support just-in-time manufacturing, which reduces inventory waste and enables quicker production cycles for brands looking to align with environmental goals.  This presents a significant opportunity for digital packaging solutions that prioritize sustainability without sacrificing quality or customization.

 

 

Digital Packaging and Labeling Market Segmentation

By Printing Technology:

• Inkjet Printing

• Laser Printing

• Thermal Transfer Printing

• Electrophotography

 

By Packaging Type:

• Flexible Packaging

• Corrugated Packaging

• Folding Cartons

• Labels and Tags

• Rigid Packaging

 

By Material Type:

• Paper & Paperboard

• Plastics

• Metal

• Glass

• Others (e.g., biodegradable materials)

 

By Application:

• Food & Beverage

• Pharmaceuticals

• Personal Care & Cosmetics

• Electronics

• Automotive

• Healthcare

• Household Products

• Industrial Goods

• Others (e.g., Logistics and Transportation)

 

By End-User:

• Consumer Goods Manufacturers

• Retail and E-Commerce

• Industrial and Logistics Companies

• Healthcare and Pharmaceuticals

• Food and Beverage Companies

 

By Region

North America

• US

• Mexico

• Canada

• Rest of North America

 

Europe

• Switzerland

• Russia

• France

• Germany

• U.K

• Finland

• Turkey

• Netherlands

• Belgium

• Spain

• Italy

• Rest of Europe

 

Asia Pacific

• India

• China

• South Korea

• Japan

• Singapore

• Thailand

• Indonesia

• Malaysia

• Philippines

• Australia

• Rest of Asia-Pacific

 

LAMEA

• Brazil

• Argentina

• Uruguay

• Saudi Arabia

• Rest of LAMEA

 

North America is currently the leading region in executing Digital Packaging and Labeling market growth due to the highly developed manufacturing infrastructure, increased consumer autonomy, and an emphasis on preserving the environment. The U. S. remains the largest consumer in the region, with a total market approaching 35% of the global packaging consumption for food and beverages, pharmaceuticals, and consumer products. Some of the recent developments that can be noted are advancements in the major brands adopting digital printing solutions for package labeling; for instance, PepsiCo decided to personalize the looks of its beverages by using limited edition labeling based on applicable digital labeling solutions. Moreover, North America has a strict law for sustainable packaging, especially regarding the carbon footprint of plastics, which has led to an increase in the use of digital label technologies that are more sustainable than their physical counterparts. The focus on individual approaches and optimisation of the supply chain and waste reduction further solidifies North America’s position as a market leader.

 

Digital Packaging and Labeling Market Key Players

• HP Inc.

• Xeikon NV

• Canon Inc.

• EFI (Electronics For Imaging)

• Durst Group

• Seiko Epson Corporation

• Mondi Group

• Quad/Graphics, Inc. (Now known as Quad)

• Xerox Corporation

• Reynders Label Printing

 

Digital Packaging and Labeling Market Report Coverage

Report Attribute	Details
Forecast Period	2023 – 2030
Market Size Value in 2023	USD 20.1 billion
Revenue Forecast in 2030	USD 38.2 billion
Overall Growth Rate	CAGR of 9%
Base Year for Estimation	2022
Historical Data	2017 – 2021
Unit	USD Billion, CAGR (2023 – 2030)
Segmentation	By Printing Technology, By Packaging Type, By Material Type, By Application, By Region
By Printing Technology	Inkjet Printing, Laser Printing, Thermal Transfer Printing
By Packaging Type	Flexible Packaging, Corrugated Packaging, Folding Cartons, Labels and Tags
By Material Type	Paper & Paperboard, Plastics, Metal, Glass
By Application	Food & Beverage, Pharmaceuticals, Cosmetics, Electronics, Automotive
By Region	North America, Europe, Asia-Pacific, LAMEA
Country Scope	US, Canada, Mexico, UK, Germany, France, China, Japan, India, South Korea, Australia, etc.
Pricing and Purchase Options	Avail customized purchase options to meet your exact research needs.