Report Description Table of Contents Industry Report and Statistics (Facts & Figures) - Sales Volume & Demand Analysis by Product, Business Mode, Application, Sales Channel & Age-Group The global social commerce market size was $0.62 trillion in 2021 and is predicted to reach $7.03 trillion by 2030, representing a CAGR of 30.8% throughout the period of 2021-2030. The social commerce industry involves promoting and selling products and services using social networking sites like Facebook, Instagram, and Twitter. For example, shoppable ads, organic shoppable posts, in-app purchases via social media and social networks, shoppable influencer content, and shoppable videos and media leading to e-commerce sites are examples of social commerce. The degree and magnitude of consumer participation in the organization’s marketing through likes, retweets, and shares determines the overall effectiveness of a social commerce effort. Social commerce has become popular recently. As per the study published on Twitter, 97.2 million people purchased through various social networks worldwide. In 2021, social commerce sales in the United States of America were expected to increase to USD 36.62 billion, with more than a 35% increase. Yahoo! coined the phrase “social commerce” in November 2005 to characterize a collection of online collaborative shopping tools such as shared shopping lists, user ratings, and other user-generated content-sharing of online product information and recommendations. In 2007, social shopping sites began to grow significantly, prompting more efforts to understand consumers and build appropriate business models and tactics. Since 2010, social commerce has become one of the fastest-growing global industries. Companies that employ social commerce have a constantly expanding and accessible audience. According to a study, Facebook users are expected to reach around 970 million in 2040 from 357 million in 2020. Facebook is thus the most preferred social media platform for marketing, with 93% of social commerce companies marketing on the platform. Companies can leverage increasing social media users to reach more potential customers. Social media engagement may lead to more than direct transactions. It has been demonstrated that social commerce improves visitors to the company’s website, influencing its ranking in search engine results. One of the major advantages of social commerce is the increased engagement and reach that firms can get by sharing information. The company often takes advantage of a great branding opportunity by appearing in a follower’s updates stream. The company uses social commerce to create and sustain connections with prospects by taking advantage of engagement opportunities. Social media commerce makes it simple to track and assess performance. Metrics for impressions, interactions, and reach are incorporated into Facebook pages, Instagram business accounts, and Twitter tweets which can be used to assess a company’s engagement with its prospective customers. Furthermore, most social media posts allow the company to track visitors to its website via website click counts. Market Dynamics Drivers: Increasing Social Media Usage & Sustainability The internet is experiencing a global social revolution, with 57% of the world's 4.8 billion internet users using social media & the average user spends about 2.5 hr on social media platforms daily. The increasing usage of social media is a significant driver for the social commerce market, as it provides a massive user base, enables engagement and user attention, enables influencer marketing, facilitates visual appeal, and seamlessly integrates shopping features. These factors collectively contribute to the growth and success of social commerce as a powerful sales channel. Social commerce aims to keep people where they want to be by enabling shopping, interacting with friends and news, and watching videos in one place. This revolution will change people's shopping behaviour. Overall, increasing social media usage is a powerful sales channel that drives the success of the social commerce market. Sustainability is a significant market driver for the social commerce industry, as consumers increasingly prioritize environmental and social issues. Social commerce platforms enable businesses to showcase their sustainable offerings and showcase their commitment to ethical practices, attracting environmentally conscious consumers and gaining a competitive edge. Transparency and traceability are essential for businesses to share information about their supply chains, production processes, and sustainability initiatives. Education and awareness are crucial for social commerce businesses to raise awareness and promote sustainability. Collaboration and partnerships between brands, influencers, and sustainable organizations further grow the impact of social commerce initiatives. Overall, sustainability plays a crucial role in the social commerce market, attracting environmentally conscious consumers and contributing to a more sustainable future. Restraints : Increasing Privacy Concerns Increasing privacy concerns are a significant restraining factor for the social commerce market as users become increasingly cautious about handling their information. These concerns include data security breaches, unauthorized data sharing, user tracking, lack of control over personal data, targeted advertising & intrusive marketing, regulatory compliance challenges, and trust. Addressing these concerns and implementing robust privacy measures is crucial for social commerce platforms to foster a safe & trustworthy environment for users to engage in the social commerce market. Opportunities : (New Markets) Establishing a market in newer regions like the Indonesian, Thai, Southeast Asian, US, UK, Indian, and Chinese social commerce markets is expected to foster the market's growth. According to a study, more than 424 million Chinese aged 14 years and older will make at least one social purchase. The Chinese social commerce market sales reached USD 351.65 billion in 2021 due to various users purchasing products on social commerce sites. Global Social Commerce Market Analysis Of Different Segments After the global social commerce market analysis, the market is divided by business model, product type, platform/sales channel, and region. By Business Model Business to Business (B2B) Business to Consumer (B2C) Consumer to Consumer (C2C) By Product Type Personal & Beauty Care Accessories Apparels Food & Beverages Health Supplements Home Products Others By Platform/Sales Channel Video Commerce (Live stream + Prerecorded) Group Buying Social Reselling Social Network-led Commerce Product Review Platforms Region Analysis North America United States of America Canada Europe United Kingdom Germany France Rest of Europe Asia-Pacific China Japan India Australia South Korea Singapore Indonesia Thailand Philippines Malaysia Vietnam Rest of Asia-Pacific LAMEA Brazil Mexico South Africa Rest of LAMEA The social commerce market is classified into B2B, B2C & C2C models based on the business model. The business-to-consumer (B2C) segment dominates the social commerce market with a revenue share of 55.56%, growing at a CAGR of 26%, poised to reach $3.91 Tn by 2030. The B2C segment dominates the social commerce market due to its large consumer base, consumer engagement opportunities, social recommendations, influential buying tendencies, seamless mobile experience, and the ability to establish a direct customer relationship. Social media platforms, e.g., Facebook, Instagram, Twitter & Pinterest, offer user-friendly interfaces & powerful targeting capabilities, making them attractive channels for sales & marketing activities. The seamless mobile experience and direct customer relationship also contribute to the B2C segment's growth in the social commerce market.. The C2C segment is expected to have the fastest-growing global market at a CAGR of around 24% during the projected period. The C2C segment allows direct transactions between customers by having only the website act as an intermediary. C2C is rapidly becoming popular in the world. Based on the product type, the social commerce market is categorized into personal & beauty care, accessories, apparel, food & beverages, health supplements & home products. The apparel segment dominates the social commerce market with a revenue share of 23.06%, growing with a CAGR of 5.96%, poised to reach $1.63 trillion by 2030. The apparel segment dominates the social commerce market due to its visual nature, influencer and user-generated content, social recommendations, peer influence, trend-driven fashion, personalization and customization options, and mobile accessibility for purchases. Social media platforms like Instagram, Pinterest & TikTok provide immersive and interactive experiences for apparel shoppers, attracting and engaging users. Personal & beauty care is the fastest-growing market segment, with a CAGR of 8.9%. The global personal & beauty care market is growing with a CAGR of 3.89%, poised to reach $580 billion by 2030. Social media platforms provide an ideal space for visually appealing content, enhancing users' purchasing decisions. Social commerce also offers a seamless shopping experience, attracting fast-paced consumers and driving growth. Based on the platform, the social commerce market is categorized into video commerce, group buying, social reselling, social network-led commerce & product review platforms. The video commerce segment dominates the social commerce market with a revenue share of 41.8%, poised to reach $3.5 trillion by 2030. Video commerce utilizes videos to sell products or services online, enhancing customer engagement and simplifying the buying process. Brands create interactive videos to highlight product features, use cases, and unique value propositions, making it a two-step process to watch the video & place the order. Video social commerce is shaping the e-commerce industry by boosting engagement & real-time management, immersive shopping experience, building social trust & simplifying decision-making and personalization. The video commerce segment dominates the social commerce market due to its widespread use of video content for product promotion and sales on social media platforms like YouTube, TikTok, Instagram, and Facebook. YouTube's extensive reach, engagement, and monetization features makes it an exemplary platform for businesses to showcase their products & engage with potential customers. TikTok's algorithmic feed and discovery mechanisms make it easy for brands to reach a broad audience and gain exposure. Instagram's IGTV and Reels features allow businesses to upload longer-form videos, while Facebook's live streaming platforms cater to various interests, fostering direct customer interactions and driving immediate purchase decisions. In 2022, India had 216 million video social commerce shoppers recording half of the E-commerce users. Asia Pacific region dominates the social commerce market with a revenue share of 70%, growing with a CAGR of 14.89%, poised to reach $4.95 trillion by 2030. The region has become dominant in the social commerce market due to its large population, high internet penetration, mobile-first culture, e-commerce growth, digital payments, influential social media platforms, influencer marketing, community engagement & cross-border e-commerce opportunities. Influencer marketing significantly drives brand awareness, trust, and sales in the social commerce market. The E-commerce market and influential buying from social media platforms like TikTok & Instagram in countries like China & India further fuels the growth of the social commerce market. The North American region shows the fastest growth in the social commerce market, growing with a CAGR of 25%. The region has an elevated internet penetration rate & a large population of active social media users. North America is known for its developed e-commerce infrastructure, widespread adoption of mobile devices & entrenched social media platforms, e.g., Facebook, Instagram & YouTube. Report Attribute Details Forecast Period 2021 - 2030 The market size value in 2021 USD 0.62 trillion The revenue forecast in 2030 USD 7.03 trillion Growth rate CAGR of approximately 30.8% The base year for estimation 2021 Historical data 2017 – 2020 Unit USD Trillion, CAGR (2021 - 2030) Segmentation By Business Model, By Product Type, By Platform/Sales Channel, and By Region By Business Model Business to Consumer (B2C), Business to Business (B2B), Consumer to Consumer (C2C) By Product Type Personal & Beauty Care, Apparels, Accessories, Home Products, Health Supplements, Food & Beverage, Others By Platform/Sales Channel Video Commerce (Prerecorded + Livestream), Social Network-led Commerce, Group Buying, Social Reselling, Product Review Platforms By Region Asia Pacific, North America, Europe, LAMEA Country Scope United States of America, Philippines, United Kingdom, Germany, France, Canada, China, Japan, India, Australia, Singapore, South Korea, Indonesia, Thailand, Malaysia, Vietnam, Brazil, Mexico, South Africa Company Usability Profiles Etsy, Inc., Roposo, Pinduoduo Inc., Meta Platforms, Inc. (Instagram and Facebook), Pinterest, Inc., Fashnear Technologies Pvt Ltd ( Meesho), Poshmark, Snap, Inc., Trell Shop, TikTok (Douyin), Taobao, WeChat (Weixin), Twitter, Inc., Cafepress, Betabrand, Eventbrite, Lockerz. Competitive Landscape Analysis Companies use various strategies to maintain their shares in a competitive market, such as product/solution introduction and development, mergers and acquisitions, geographical expansion, and partnerships. The major competitors in the global market are: Etsy, Inc. Roposo Pinduoduo Inc. Meta Platforms, Inc. (Instagram and Facebook) Pinterest, Inc. Fashnear Technologies Private Limited (Meesho) Poshmark Snap, Inc. Trell Shop TikTok (Douyin) Taobao Xiaohongshu Twitter, Inc. WeChat (Weixin) Yunji Sharing Technology Co., Ltd. Cafepress Betabrand Eventbrite Houzz Groupon LivingSocial Lockerz Opensky Lockerz Polyvore Soldsie Solavei ShopStyle (a Rakuten subsidiary) Wanelo TheFind Fancy.com Recent Developments On June 2023, Ecombo, a trailblazing social e-commerce platform, revolutionized the social commerce landscape with its innovative approach and comprehensive all-in-one service generating $1 million in sales. Founded in 2022, Ecombo offers a digital warehouse and virtual platform catering to the unique needs of merchants and suppliers, streamlining the entire e-commerce process. Ecombo's user-friendly interface provides an intuitive platform for social sellers to manage their online stores, track orders, and communicate with customers. The platform offers secure payment processing and reliable customer support, ensuring beginner marketers a seamless shopping experience and financial and educational aid. Ecombo's expansion into new markets demonstrates its commitment to empowering individuals and driving the growth of social commerce in the MENA region. With its expansion plans and continuous innovation, Ecombo aims to become the most trusted and preferred choice for merchants and social sellers across the MENA region. On February 2023, SimplicityDX launched AI-powered Edge Storefronts for social commerce, allowing brands to create multichannel and campaign-specific e-commerce stores in minutes. These storefronts help brands acquire more customers and drive campaign revenue from social media. Real-time integration synchronizes product, promotion, and price data, enabling seamless shopping experiences. This results in a 20-point reduction in bounce rates, 44% more traffic flowing down the conversion funnel, a 73% increase in revenue, and a 42% reduction in customer acquisition cost. The Edge Shopping Platform is the first SaaS software to enable brands to build Edge Storefronts for every campaign on any media. On June 2023, Vietnamese blockchain startup Oxalus raised $1.1 million in a Seed funding round backed by IDG Capital Venture Beta and Kyber Ventures. The company, founded in 2022, has rapidly grown with over 200 partners across Asia, Latin America & the US. Oxalus plans to enhance its NFT social commerce platform, allowing users to interact, create content, and spark conversations. The platform also functions as an NFT marketplace with intelligent analytics tools. Oxalus' founder and CEO, Hieu Nguyen Dang, expressed enthusiasm for NFTs and planned to use the funding to bolster data development and expand the engineering team. On December 2022, Amazon launched a TikTok-style service called Inspire, which allows shoppers to buy merchandise from a curated feed of photos & videos. Amazon aims to make it easier for shoppers to discover products & get inspiration on what to buy, all tailored to their interests. The service will appear as a lightbulb-shaped icon on the app and invite shoppers to select from over 20 interests, including makeup, pets, and gaming. Shoppers can also purchase merchandise posted by other customers, brands, and influencers. On April 2023, Aladdin Shop, a 38 Fule Technology Group subsidiary, integrated the Genie Social Commerce Platform into its network to attract partners and clients. The platform offers a diverse range of authentic products at attractive prices, fostering collaboration and innovation. Aladdin Shop's user-friendly interface and extensive inventory make it the preferred e-commerce destination. The platform leverages social networks and word-of-mouth marketing to reach a broader audience, fostering community building & customer retention. Aladdin Shop and 38 Fule may expand their product offerings, enter new markets, and develop strategic alliances with influencers and content creators to boost brand awareness. The platform utilizes state-of-the-art Web 3.0 technology to enhance the shopping experience and promote quality & efficacy. Emphasizing sustainable practices throughout the supply chain, Aladdin Shop, and 38 Fule can appeal to environmentally conscious consumers and contribute to the long-term success of their business. Frequently Asked Question About This Report What is the Social Commerce Market growth? The global Social Commerce Market is expected to grow at a compound annual growth rate (CAGR) of 30.8% from 2021 to 2030 to reach USD 7.03 trillion by 2030. What is social commerce example? In-app purchases via organic shoppable posts, social media and social networks, shoppable influencer content, shoppable ads, and shoppable videos and media leading to e-commerce sites are examples of social commerce. What is social commerce business? Social commerce promotes and sells products and services using social networking sites like Instagram, Facebook and Twitter. What is the most popular in social commerce market? The clothing and apparel industry is the most popular social commerce segment by product type. Why is social commerce popular? The new business opportunities for small and medium-sized enterprises, change in consumer preferences, and the COVID-19 pandemic has made social commerce popular. How big is the Social Commerce Market? The global Social Commerce Market size was $0.62784 trillion in 2021 and is predicted to reach $7.03 trillion by 2030, with a CAGR of 30.8%. Sources: https://finance.yahoo.com/news/aladdin-shop-integrates-genie-social-025900279.html https://www.businessoffashion.com/news/technology/amazon-is-launching-tiktok-style-feed-in-bet-on-social-commerce/ https://asiatechdaily.com/blockchain-startup-oxalus-raises-1-1m-for-nft-social-commerce-expansion/ https://www.businesswire.com/news/home/20230216005393/en/SimplicityDX-Reinvents-Social-Commerce-With-Edge-Storefronts https://www.zawya.com/en/press-release/companies-news/from-bootstrapping-to-1mln-sales-ecombos-social-commerce-triumph-in-just-one-year-with-a-500-spark-hcdhpzzn https://www.financestrategists.com/financial-advisor/b2b-vs-b2c/b2c/ https://blog.hootsuite.com/social-commerce/ https://www.bigcommerce.com/articles/omnichannel-retail/social-commerce/ https://www.financialexpress.com/business/brandwagon-social-commerce-market-is-globally-expected-to-grow-over-2-trillion-by-2025-mckinsey-and-company-2737000 https://videowise.com/blog/video-ecommerce https://www.instamojo.com/blog/rise-of-video-commerce/ https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/social-commerce-the-future-of-how-consumers-interact-with-brands https://www.mdpi.com/0718-1876/18/1/37 https://www.lexology.com/library/detail.aspx https://citylife.capetown/uncategorized/the-role-of-social-commerce-in-the-growth-of-sustainable-and-ethical-brands/133668/ https://www.forbes.com/sites/pamdanziger/2022/01/27/social-commerce-is-a-12-trillion-opportunity-and-the-next-global-shopping-revolution/?sh=1306e9271d98 https://www.adgully.com/unleashing-the-power-of-social-commerce-part-1-driving-growth-and-success-130561.html 1. Introduction 1.1. Study Objective 1.2. Market Definition 1.3. Study Scope 1.3.1. Markets Covered 1.3.2. Geographic Scope 1.3.3. Years Considered 1.3.4. Stakeholders 2. Research Methodology 2.1. Data Procurement 2.2. Paid Database 2.2.1. Secondary Data 2.2.1.1. Key Secondary sources 2.2.2. Primary Data 2.2.2.1 Primary sources 2.2.2.2. Key industry insights 2.2.2.3. Primary interviews with experts 2.2.2.4. Key primary respondent list 2.3. Market Size Estimation 2.4. Bottom-Up and Top-Down Approaches 2.4.1. Bottom-Up Approach 2.4.1.1. Approach for arriving at Market size by bottom-up analysis 2.4.2. Top-Down Approach 2.4.2.1. Approach for Capturing Market Size by Top-Down Analysis 2.5. Market Breakdown and Data Triangulation 2.6. Research Methodology 2.7. Risk Assessment 3. Executive Summary 3.1 Social Commerce Market: Post-Covid-19 3.1.1 Actual Scenario 3.1.2 Pessimistic Scenario 3.1.3 Optimistic Scenario 3.1.4 Market Summary 4. Industry Outlook 4.1 Market Snapshot 4.2 Social Commerce Market 4.2.1 Market, 2020 – 2028 (USD Million) 4.3 Regional Business Analysis 4.3.1 Market, by region, 2021-2030 (USD Million) 4.4 By Product Type Business Analysis 4.4.1 Market, By Product Type, 2021-2030 (USD Million) 4.5 By Business Model Business Analysis 4.5.1 Market, By Business Model, 2021-2030 (USD Million) 4.6 Platform/Sales Channel Business Analysis 4.6.1 Market, By Platform/Sales Channel, 2021-2030 (USD Million) 4.7 Value Chain Analysis 4.8 Market Variable Analysis 4.8.1 Market Drivers Analysis 4.8.2 Market Restraints Analysis 4.9 Business Environment Analysis Tool 4.9.1 Market PEST analysis 4.9.2 Market Porter’s analysis 4.10 Penetration & Growth Prospect Mapping 5. Market Dynamics 5.1. Introduction 5.2. Market Dynamics 5.2.1. Drivers 5.2.2. Restraints 5.2.3. Opportunities 5.2.4. Challenges 5.3. Impact of Covid-19 On Market 5.4. Value Chain Analysis 5.5. Ecosystem 5.6. Patent Analysis 5.7. Trade Analysis 5.8. Tariff Analysis 5.9. Case Study Analysis 5.10. Porter’s Five Forces Analysis 5.10.1 Threat of New Entrants 5.10.2 Threat of Substitutes 5.10.3 Bargaining Power of Buyers 5.10.4 Bargaining Power of Suppliers 5.10.5 Degree of Competition 5.11. Platform/Sales Channel Analysis 5.11.1. Trends in Platform/Sales Channel (2014-2020) 5.11.2. Trends in Platform/Sales Channel (2021-2028) 5.12. Pricing Analysis 5.12.1. Average Price Trend Analysis (By Region, By Countries) 6. Competitive & Vendor Landscape 6.1. Company Market Share Analysis 6.2. Manufacturers Manufacturing Sites, Area Served, Product Type 6.3. Market Competitive Situation and Trends 6.4. Manufacturers Mergers & Acquisitions, Expansion Plans 7. Market: By Product Type Segment Analysis 7.1. Introduction 7.2. Sales Volume & Revenue Analysis (2021-2030) 7.3. Personal & Beauty Care 7.3.1. Personal & Beauty Care, 2021-2030 (USD Million) 7.4. Apparels 7.4.1. Apparels Market, 2021-2030 (USD Million) 7.5. Accessories 7.5.1. Accessories Market, 2021-2030 (USD Million) 7.6. Home Products 7.6.1. Home Products Market, 2021-2030 (USD Million) 7.7. Health Supplements 7.7.1. Health Supplements Market, 2021-2030 (USD Million) 7.8. Food & Beverage 7.8.1. Food & Beverage Market, 2021-2030 (USD Million) 8. Market: By Business Model Segment Analysis 8.1. Introduction 8.2. Sales Volume & Revenue Analysis (2021-2030) 8.3. Business to Business (B2B) 8.3.1. Business to Business (B2B) Market, 2021-2030 (USD Million) 8.4. Business to Consumer (B2C) 8.4.1. Business to Consumer (B2C) Market, 2021-2030 (USD Million) 8.5. Consumer to Consumer (C2C) 8.5.1. Consumer to Consumer (C2C) Market, 2021-2030 (USD Million) 9. Market: By Platform/Sales Channel Segment Analysis 9.1. Introduction 9.2. Sales Volume & Revenue Analysis (2021-2030) 9.3. Video Commerce (Live stream + Prerecorded) 9.3.1. Video Commerce (Live stream + Prerecorded) Market, 2021-2030 (USD Million) 9.4. Social Network-led Commerce 9.4.1. Social Network-led Commerce Market, 2021-2030 (USD Million) 9.5. Social Reselling 9.5.1. Social Reselling Market, 2021-2030 (USD Million) 9.6. Group Buying 9.6.1. Group Buying Market, 2021-2030 (USD Million) 9.7. Product Review Platforms 9.7.1. Product Review Platforms Market, 2021-2030 (USD Million) 10. Market: Regional Outlook 10.1 North America 10.1.1. North America Market, By Product Type, 2021-2030 (USD Million) 10.1.2. North America Market, By Business Model, 2021-2030 (USD Million) 10.1.3. North America Market, by Platform/Sales Channel, 2021-2030 (USD Million) 10.1.4. North America Market, by Country, 2021-2030 (USD Million) 10.1.4.1. U.S. 10.1.4.1.1. U.S. Market, By Product Type, 2021-2030 (USD Million) 10.1.4.1.2. U.S. Market, By Business Model, 2021-2030 (USD Million) 10.1.4.1.3. U.S. Market, by Platform/Sales Channel, 2021-2030 (USD Million) 10.1.4.2. Canada 10.1.4.2.1. Canada Market, By Product Type, 2021-2030 (USD Million) 10.1.4.2.2. Canada Market, By Business Model, 2021-2030 (USD Million) 10.1.4.2.3. Canada Market, by Platform/Sales Channel, 2021-2030 (USD Million) 10.2. Europe 10.2.1. Europe Market, By Product Type, 2021-2030 (USD Million) 10.2.2. Europe Market, By Business Model, 2021-2030 (USD Million) 10.2.3. Europe Market, by Platform/Sales Channel, 2021-2030 (USD Million) 10.2.4. Europe Market, by country, 2021-2030 (USD Million) 10.2.4.1 U.K. 10.2.4.1.1. U.K. Market, By Product Type, 2021-2030 (USD Million) 10.2.4.1.2. U.K. Market, By Business Model, 2021-2030 (USD Million) 10.2.4.1.3. U.K. Market, by Platform/Sales Channel, 2021-2030 (USD Million) 10.2.4.2. Germany 10.2.4.2.1. Germany Market, By Product Type, 2021-2030 (USD Million) 10.2.4.2.2. Germany Market, By Business Model, 2021-2030 (USD Million) 10.2.4.2.3. Germany Market, by Platform/Sales Channel, 2021-2030 (USD Million) 10.2.4.3. France 10.2.4.3.1. France Market, By Product Type, 2021-2030 (USD Million) 10.2.4.3.2. France Market, By Business Model, 2021-2030 (USD Million) 10.2.4.3.3. France Market, by Platform/Sales Channel, 2021-2030 (USD Million) 10.2.4.4. Rest of Europe 10.2.4.4.1. Rest of Europe Market, By Product Type, 2021-2030 (USD Million) 10.2.4.4.2. Rest of Europe Market, By Business Model, 2021-2030 (USD Million) 10.2.4.4.3. Rest of Europe Market, by Platform/Sales Channel, 2021-2030 (USD Million) 10.3. Asia Pacific 10.3.1. Asia Pacific Market, By Product Type, 2021-2030 (USD Million) 10.3.2. Asia Pacific Market, By Business Model, 2021-2030 (USD Million) 10.3.3. Asia Pacific Market, by Platform/Sales Channel, 2021-2030 (USD Million) 10.3.4. Asia Pacific Market, by country, 2021-2030 (USD Million) 10.3.4.1. China 10.3.4.1.1. China Market, By Product Type, 2021-2030 (USD Million) 10.3.4.1.2. China Market, By Business Model, 2021-2030 (USD Million) 10.3.4.1.3. China Market, by Platform/Sales Channel, 2021-2030 (USD Million) 10.3.4.2. India 10.3.4.2.1. India Market, By Product Type, 2021-2030 (USD Million) 10.3.4.2.2. India Market, By Business Model, 2021-2030 (USD Million) 10.3.4.2.3. India Market, by Platform/Sales Channel, 2021-2030 (USD Million) 10.3.4.3. Japan 10.3.4.3.1. Japan Market, By Product Type, 2021-2030 (USD Million) 10.3.4.3.2. Japan Market, By Business Model, 2021-2030 (USD Million) 10.3.4.3.3. Japan Market, by Platform/Sales Channel, 2021-2030 (USD Million) 10.3.4.4. South Korea 10.3.4.4.1. South Korea Market, By Product Type, 2021-2030 (USD Million) 10.3.4.4.2. South Korea Market, By Business Model, 2021-2030 (USD Million) 10.3.4.4.3. South Korea Market, by Platform/Sales Channel, 2021-2030 (USD Million) 10.3.4.5. Rest of ASIA PACIFIC 10.3.4.5.1. Rest of ASIA PACIFIC Market, By Product Type, 2021-2030 (USD Million) 10.3.4.5.2. Rest of ASIA PACIFIC Market, By Business Model, 2021-2030 (USD Million) 10.3.4.5.3. Rest of ASIA PACIFIC Market, by Platform/Sales Channel, 2021-2030 (USD Million) 10.4. Latin America 10.4.1. Latin America Market, By Product Type, 2021-2030 (USD Million) 10.4.2. Latin America Market, By Business Model, 2021-2030 (USD Million) 10.4.3. Latin America Market, by Platform/Sales Channel, 2021-2030 (USD Million) 10.4.4. Latin America Market, by country, 2021-2030 (USD Million) 10.4.4.1. Brazil 10.4.4.1.1. Brazil Market, By Product Type, 2021-2030 (USD Million) 10.4.4.1.2. Brazil Market, By Business Model, 2021-2030 (USD Million) 10.4.4.1.3. Brazil Market, by Platform/Sales Channel, 2021-2030 (USD Million) 10.4.4.2. Mexico 10.4.4.2.1. Mexico Market, By Product Type, 2021-2030 (USD Million) 10.4.4.2.2. Mexico Market, By Business Model, 2021-2030 (USD Million) 10.4.4.2.3. Mexico Market, by Platform/Sales Channel, 2021-2030 (USD Million) 10.4.4.3. Rest of Latin America 10.4.4.3.1. Rest of the Latin America Market, By Product Type, 2021-2030 (USD Million) 10.4.4.3.2. Rest of the Latin America Market, By Business Model, 2021-2030 (USD Million) 10.4.4.3.3. Rest of the Latin America Market, by Platform/Sales Channel, 2021-2030 (USD Million) 10.5. MEA 10.5.1. MEA Market, By Product Type, 2021-2030 (USD Million) 10.5.2. MEA Market, By Business Model, 2021-2030 (USD Million) 10.5.3. MEA Market, by Platform/Sales Channel, 2021-2030 (USD Million) 10.5.4. MEA Market, by Region, 2021-2030 (USD Million) 11. Competitive Landscape 11.1 Etsy, Inc. 11.1.1. Company overview 11.1.2. Financial performance 11.1.3. Product TypePortfolio Analysis 11.1.4. Business Strategy & Recent Development 11.2. Fashnear Technologies Private Limited (Meesho) 11.2.1. Company overview 11.2.2. Financial performance 11.2.3. Product Type Portfolio Analysis 11.2.4. Business Strategy & Recent Development 11.3. Meta Platforms, Inc. (Facebook and Instagram) 11.3.1. Company overview 11.3.2. Financial performance 11.3.3. Product Type Portfolio Analysis 11.3.4. Business Strategy & Recent Development 11.4. Pinduoduo Inc 11.4.1. Company overview 11.4.2. Financial performance 11.4.3. Product Type Portfolio Analysis 11.4.4. Business Strategy & Recent Development 11.5. Pinterest, Inc 11.5.1. Company overview 11.5.2. Financial performance 11.5.3. Product Type Portfolio Analysis 11.5.4. Business Strategy & Recent Development 11.6. Poshmark 11.6.1. Company overview 11.6.2. Financial performance 11.6.3. Product Type Portfolio Analysis 11.6.4. Business Strategy & Recent Development 11.7. Roposo 11.7.1. Company overview 11.7.2. Financial performance 11.7.3. Product Type Portfolio Analysis 11.7.4. Business Strategy & Recent Development 11.8. Snap, Inc 11.8.1. Company overview 11.8.2. Financial performance 11.8.3. Product Type Portfolio Analysis 11.8.4. Business Strategy & Recent Development 11.9. Taobao. 11.9.1. Company overview 11.9.2. Financial performance 11.9.3. Product Type Portfolio Analysis 11.9.4. Business Strategy & Recent Development 11.10. TikTok (Douyin) 11.10.1. Company overview 11.10.2. Financial performance 11.10.3. Product Type Portfolio Analysis 11.10.4. Business Strategy & Recent Development 11.11. Trell Shop 11.11.1. Company overview 11.11.2. Financial performance 11.11.3. Product Type Portfolio Analysis 11.11.4. Business Strategy & Recent Development 11.12. Twitter, Inc 11.12.1. Company overview 11.12.2. Financial performance 11.12.3. Product Type Portfolio Analysis 11.12.4. Business Strategy & Recent Development 11.13. WeChat (Weixin) 11.13.1. Company overview 11.13.2. Financial performance 11.13.3. Product Type Portfolio Analysis 11.13.4. Business Strategy & Recent Development 11.14. Xiaohongshu 11.14.1. Company overview 11.14.2. Financial performance 11.14.3. Product Type Portfolio Analysis 11.14.4. Business Strategy & Recent Development 11.15. Yunji Sharing Technology Co., Ltd 11.15.1. Company overview 11.15.2. Financial performance 11.15.3. Product Type Portfolio Analysis 11.15.4. Business Strategy & Recent Development 11.16. Betabrand 11.16.1. Company overview 11.16.2. Financial performance 11.16.3. Product Type Portfolio Analysis 11.16.4. Business Strategy & Recent Development 11.17. Cafepress 11.17.1. Company overview 11.17.2. Financial performance 11.17.3. Product Type Portfolio Analysis 11.17.4. Business Strategy & Recent Development 11.18. Eventbrite 11.17.1. Company overview 11.17.2. Financial performance 11.17.3. Product Type Portfolio Analysis 11.17.4. Business Strategy & Recent Development 11.19. Groupon 11.18.1. Company overview 11.18.2. Financial performance 11.18.3. Product Type Portfolio Analysis 11.18.4. Business Strategy & Recent Development 11.20. Houzz 11.19.1. Company overview 11.19.2. Financial performance 11.19.3. Product Type Portfolio Analysis 11.19.4. Business Strategy & Recent Development 11.21. LivingSocial 11.20.1. Company overview 11.20.2. Financial performance 11.20.3. Product Type Portfolio Analysis 11.20.4. Business Strategy & Recent Development 11.22. Lockerz 11.21.1. Company overview 11.21.2. Financial performance 11.21.3. Product Type Portfolio Analysis 11.21.4. Business Strategy & Recent Development 11.23. OpenSky 11.22.1. Company overview 11.22.2. Financial performance 11.22.3. Product Type Portfolio Analysis 11.22.4. Business Strategy & Recent Development 11.17. Polyvore 11.23.1. Company overview 11.23.2. Financial performance 11.23.3. Product Type Portfolio Analysis 11.23.4. Business Strategy & Recent Development 11.24. Solavei 11.24.1. Company overview 11.24.2. Financial performance 11.24.3. Product Type Portfolio Analysis 11.24.4. Business Strategy & Recent Development 11.25. Soldsie 11.25.1. Company overview 11.25.2. Financial performance 11.25.3. Product Type Portfolio Analysis 11.25.4. Business Strategy & Recent Development 11.26. ShopStyle (a Rakuten subsidiary) 11.26.1. Company overview 11.26.2. Financial performance 11.26.3. Product Type Portfolio Analysis 11.26.4. Business Strategy & Recent Development 11.27. TheFind 11.27.1. Company overview 11.27.2. Financial performance 11.27.3. Product Type Portfolio Analysis 11.27.4. Business Strategy & Recent Development 11.28. Wanelo 11.28.1. Company overview 11.28.2. Financial performance 11.28.3. Product Type Portfolio Analysis 11.28.4. Business Strategy & Recent Development 11.29. Fancy.com 11.29.1. Company overview 11.29.2. Financial performance 11.29.3. Product Type Portfolio Analysis 11.29.4. Business Strategy & Recent Development List of Tables (92 Tables) TABLE 1. Market, By Product Type, 2021-2030 (USD Million) TABLE 2. Market FOR Personal & Beauty Care, BY REGION, 2021-2030 (USD Million) TABLE 3. Market FOR Apparels, BY REGION, 2021-2030 (USD Million) TABLE 4. Market FOR Accessories, BY REGION, 2021-2030 (USD Million) TABLE 5. Market FOR Home Products, BY REGION, 2021-2030 (USD Million) TABLE 6. Market FOR Health Supplements, BY REGION, 2021-2030 (USD Million) TABLE 7. Market FOR Food & Beverage, BY REGION, 2021-2030 (USD Million) TABLE 8. Market, By Business Model, 2021-2030 (USD Million) TABLE 9. Market FOR Business to Business (B2B), BY REGION, 2021-2030 (USD Million) TABLE 10. Market FOR Business to Consumer (B2C), BY REGION, 2021-2030 (USD Million) TABLE 11. Market FOR Consumer to Consumer (C2C), BY REGION, 2021-2030 (USD Million) TABLE 12. Market, BY PLATFORM/SALES CHANNEL, 2021-2030 (USD Million) TABLE 13. Market FOR Video Commerce (Live stream + Prerecorded), BY REGION, 2021-2030 (USD Million) TABLE 14. Market FOR Social Network-led Commerce, BY REGION, 2021-2030 (USD Million) TABLE 15. Market FOR Social Reselling, BY REGION, 2021-2030 (USD Million) TABLE 16. Market FOR Group Buying, BY REGION, 2021-2030 (USD Million) TABLE 17. Market FOR Product Review Platforms, BY REGION, 2021-2030 (USD Million) TABLE 18. Market, BY REGION, 2021-2030 (USD Million) TABLE 19. NORTH AMERICA Market, BY COUNTRY, 2021-2030 (USD Million) TABLE 20. NORTH AMERICA Market, By Product Type, 2021-2030 (USD Million) TABLE 21. NORTH AMERICA Market, By Business Model, 2021-2030 (USD Million) TABLE 22. NORTH AMERICA Market, BY PLATFORM/SALES CHANNEL, 2021-2030 (USD Million) TABLE 23. EUROPE Market, BY COUNTRY, 2021-2030 (USD Million) TABLE 24. EUROPE Market, By Product Type, 2021-2030 (USD Million) TABLE 25. EUROPE Market, By Business Model, 2021-2030 (USD Million) TABLE 26. EUROPE Market, BY PLATFORM/SALES CHANNEL, 2021-2030 (USD Million) TABLE 27. ASIA-PACIFIC Market, BY COUNTRY, 2021-2030 (USD Million) TABLE 28. ASIA-PACIFIC Market, By Product Type, 2021-2030 (USD Million) TABLE 29. ASIA-PACIFIC Market, By Business Model, 2021-2030 (USD Million) TABLE 30. ASIA-PACIFIC Market, BY PLATFORM/SALES CHANNEL, 2021-2030 (USD Million) TABLE 31. LAMEA Market, BY COUNTRY, 2021-2030 (USD Million) TABLE 32. LAMEA Market, By Product Type, 2021-2030 (USD Million) TABLE 33. LAMEA Market, By Business Model, 2021-2030 (USD Million) TABLE 34. LAMEA Market, BY PLATFORM/SALES CHANNEL, 2021-2030 (USD Million) TABLE 35. Etsy, Inc.: COMPANY SNAPSHOT TABLE 36. Etsy, Inc.: OPERATING SEGMENTS TABLE 37. Fashnear Technologies Private Limited (Meesho): COMPANY SNAPSHOT TABLE 38. Fashnear Technologies Private Limited (Meesho): OPERATING SEGMENTS TABLE 39. Meta Platforms, Inc. (Facebook and Instagram): COMPANY SNAPSHOT TABLE 40. Meta Platforms, Inc. (Facebook and Instagram): OPERATING SEGMENTS TABLE 41. Pinduoduo Inc: COMPANY SNAPSHOT TABLE 42. Pinduoduo Inc: OPERATING SEGMENTS TABLE 43. Pinterest, Inc: COMPANY SNAPSHOT TABLE 44. Pinterest, Inc: OPERATING SEGMENTS TABLE 45. Poshmark: COMPANY SNAPSHOT TABLE 46. Poshmark: OPERATING SEGMENTS TABLE 47. Roposo: COMPANY SNAPSHOT TABLE 48. Roposo: OPERATING SEGMENTS TABLE 49. Taobao: COMPANY SNAPSHOT TABLE 50. Taobao: OPERATING SEGMENTS TABLE 51. TikTok (Douyin).: COMPANY SNAPSHOT TABLE 52. TikTok (Douyin).: OPERATING SEGMENTS TABLE 53. Trell Shop: COMPANY SNAPSHOT TABLE 54. Trell Shop: OPERATING SEGMENTS TABLE 55. Twitter, Inc: COMPANY SNAPSHOT TABLE 56. Twitter, Inc: OPERATING SEGMENTS TABLE 57. WeChat (Weixin): COMPANY SNAPSHOT TABLE 58. WeChat (Weixin): OPERATING SEGMENTS TABLE 59. Xiaohongshu: COMPANY SNAPSHOT TABLE 60. Xiaohongshu: OPERATING SEGMENTS TABLE 61. Yunji Sharing Technology Co., Ltd: COMPANY SNAPSHOT TABLE 62. Yunji Sharing Technology Co., Ltd: OPERATING SEGMENTS TABLE 63. Betabrand: COMPANY SNAPSHOT TABLE 64. Betabrand: OPERATING SEGMENTS TABLE 65. Cafepress: COMPANY SNAPSHOT TABLE 66. Cafepress: OPERATING SEGMENTS TABLE 67. Eventbrite: COMPANY SNAPSHOT TABLE 68. Eventbrite: OPERATING SEGMENTS TABLE 69. Groupon: COMPANY SNAPSHOT TABLE 70. Groupon: OPERATING SEGMENTS TABLE 71. Houzz: COMPANY SNAPSHOT TABLE 72. Houzz: OPERATING SEGMENTS TABLE 73. LivingSocial: COMPANY SNAPSHOT TABLE 74. LivingSocial: OPERATING SEGMENTS TABLE 75. Lockerz: COMPANY SNAPSHOT TABLE 76. Lockerz: OPERATING SEGMENTS TABLE 77. OpenSky: COMPANY SNAPSHOT TABLE 78. OpenSky: OPERATING SEGMENTS TABLE 79. Polyvore: COMPANY SNAPSHOT TABLE 80. Polyvore: OPERATING SEGMENTS TABLE 81. Solavei: COMPANY SNAPSHOT TABLE 82. Solavei: OPERATING SEGMENTS TABLE 83. Soldsie: COMPANY SNAPSHOT TABLE 84. Soldsie: OPERATING SEGMENTS TABLE 85. ShopStyle (a Rakuten subsidiary): COMPANY SNAPSHOT TABLE 86. ShopStyle (a Rakuten subsidiary): OPERATING SEGMENTS TABLE 87. TheFind: COMPANY SNAPSHOT TABLE 88. TheFind: OPERATING SEGMENTS TABLE 89. Wanelo: COMPANY SNAPSHOT TABLE 90. Wanelo: OPERATING SEGMENTS TABLE 91. Fancy.com: COMPANY SNAPSHOT TABLE 92. Fancy.com: OPERATING SEGMENTS List of Figures (22 Figures) Figure 1 Social Commerce Market: Research Methodology Steps Figure 2 Research Design Figure 3 Breakdown of Primaries: Market Figure 4 Research Methodology: Hypothesis Building Figure 5 Market: Product Type-Based Estimation Figure 6 Top 30 Companies with Highest No. Of Patent in Last 9 Years Figure 7 No. Of Patents Granted Per Year, 2019–2020 Figure 8 Import Data for Social Commerce, By Country, 2016–2020 (USD Thousand) Figure 9 Export Data for Social Commerce, By Country, 2016–2020 (USD Thousand) Figure 10 Data Triangulation Methodology Figure 11 Market, By Business Model, 2019 vs 2025 (USD Million) Figure 12 Market Share, By Platform/Sales Channel, 2019 vs 2025 (USD Million) Figure 13 Market Share, By Product Type, 2019 vs 2025 (USD Million) Figure 14 Geographical Snapshot of the Market Figure 15 Apparels to Witness Higher CAGR in Market for Product Type Segment during Forecast Period. Figure 16 Video Commerce (Live stream + Prerecorded) to Witness Higher CAGR in Market for Platform/Sales Channel Segment during Forecast Period. Figure 17 Business to Consumer (B2C) to Witness Higher CAGR in the Market for Business Model Segment during Forecast Period. Figure 18 Asia Pacific Region Accounted for the Largest Share of the Market, By Regional Basis, in 2019 Figure 19 Market: Drivers, Restraints, Opportunities, and Challenges Figure 20 North America: Market Snapshot Figure 21 Asia Pacific: Market Snapshot Figure 22 Vendor Dive: Evaluation Overview