Report Description Table of Contents Industry Statistics and Insights The global social commerce market size was $0.62 trillion in 2021 and is predicted to reach $7.03 trillion by 2030, representing a CAGR of 30.8% throughout the period of 2021-2030. The social commerce industry involves promoting and selling products and services using social networking sites like Facebook, Instagram, and Twitter. For example, shoppable ads, organic shoppable posts, in-app purchases via social media and social networks, shoppable influencer content, and shoppable videos and media leading to e-commerce sites are examples of social commerce. The degree and magnitude of consumer participation in the organization’s marketing through likes, retweets, and shares determines the overall effectiveness of a social commerce effort. Social commerce has become popular recently. As per the study published on Twitter, 97.2 million people purchased through various social networks worldwide. In 2021, social commerce sales in the United States of America were expected to increase to USD 36.62 billion, with more than a 35% increase. Yahoo! coined the phrase “social commerce” in November 2005 to characterize a collection of online collaborative shopping tools such as shared shopping lists, user ratings, and other user-generated content-sharing of online product information and recommendations. In 2007, social shopping sites began to grow significantly, prompting more efforts to understand consumers and build appropriate business models and tactics. Since 2010, social commerce has become one of the fastest-growing global industries. Companies that employ social commerce have a constantly expanding and accessible audience. According to a study, Facebook users are expected to reach around 970 million in 2040 from 357 million in 2020. Facebook is thus the most preferred social media platform for marketing, with 93% of social commerce companies marketing on the platform. Companies can leverage increasing social media users to reach more potential customers. Social media engagement may lead to more than direct transactions. It has been demonstrated that social commerce improves visitors to the company’s website, influencing its ranking in search engine results. One of the major advantages of social commerce is the increased engagement and reach that firms can get by sharing information. The company often takes advantage of a great branding opportunity by appearing in a follower’s updates stream. The company uses social commerce to create and sustain connections with prospects by taking advantage of engagement opportunities. Social media commerce makes it simple to track and assess performance. Metrics for impressions, interactions, and reach are incorporated into Facebook pages, Instagram business accounts, and Twitter tweets which can be used to assess a company’s engagement with its prospective customers. Furthermore, most social media posts allow the company to track visitors to its website via website click counts. Market Dynamics Drivers: (New Business Opportunities for Small and Medium-sized Enterprises, Change in Consumer Preferences, COVID-19 Pandemic) As it has created new vistas of opportunities for medium and small-sized enterprises (SMEs), the social commerce market has grown rapidly. Compared to e-commerce platforms, buyers are more likely expected to purchase from a smaller business when buying through social commerce. According to another study, 8 to 10 American businesses anticipate selling on social media platforms within the next three years. 30% of e-Commerce companies (mostly SMEs) have started selling on social media, and 12% of them plan on selling on these platforms by 2021. Consumer attitudes and preferences have shifted drastically in recent years. A shift in customer preferences is one of the major aspects fuelling the expansion of the social commerce market. As mobile technology has advanced, consumers have grown accustomed to quick communication and expect instant customer service. Consumers express their preferences using user ratings, customer ratings, reviews, user recommendations and referrals, and forums and communities. The social commerce companies like Facebook Commerce (f-commerce) leverage these preferences using social commerce statistics, social media optimization, social advertising, augmented reality, shared pick lists, social network-driven sales data, peer-to-peer sales platforms, group buying, peer recommendations, influencer marketing, user-curated shopping, and participatory commerce, thus driving the industry growth. According to a study, with around 56 million buyers, Facebook is among the top social commerce platforms in the US by leveraging consumer preferences. There will be approximately 10 million advertisers for various social commerce sites on Facebook in 2022. The COVID-19 epidemic prompted users to spend more of their time on social media platforms, prompting businesses to raise their ad spending. As a result, businesses have expanded their reach and proximity to new customers and product categories. As social separation became the norm, users gravitated toward online research and buying various products. According to a study, around 40% of Pinterest users log onto the site to research brands and products, while around 5% of consumers in the US and UK use YouTube to research or find products to buy. Customers grew more at ease and confident in investing money and time in a digital environment, clearing the path for market expansion. Restraints : (Data Privacy Concerns) Concerns among the users about social media platforms’ acquisition and potential usage of personal information are developing as a potential market restraint and threat. While technological advancements are positive for the industry, any misutilization of client data can result in personal and financial damages. Because many social media sites are not protected against hackers, consumers are concerned about unauthorized access to data. Security issues are predicted to be short-lived, as vendors/retailers collaborate with third-party payment systems to provide consumers with more secure payment options. Opportunities : (New Markets) Establishing a market in newer regions like the Indonesian, Thai, Southeast Asian, US, UK, Indian, and Chinese social commerce markets is expected to foster the market's growth. According to a study, more than 424 million Chinese aged 14 years and older will make at least one social purchase. The Chinese social commerce market sales reached USD 351.65 billion in 2021 due to various users purchasing products on social commerce sites. Global Social Commerce Market Analysis Of Different Segments After the global social commerce market analysis, the market is divided by business model, product type, platform/sales channel, and region. By Business Model Business to Business (B2B) Business to Consumer (B2C) Consumer to Consumer (C2C) By Product Type Personal & Beauty Care Accessories Apparels Food & Beverages Health Supplements Home Products Others By Platform/Sales Channel Video Commerce (Live stream + Prerecorded) Group Buying Social Reselling Group Buying Social Network-led Commerce Product Review Platforms Region Analysis North America United States of America Canada Europe United Kingdom Germany France Rest of Europe Asia-Pacific China Japan India Australia South Korea Singapore Indonesia Thailand Philippines Malaysia Vietnam Rest of Asia-Pacific LAMEA Brazil Mexico South Africa Rest of LAMEA The B2C category has the largest global social commerce market size during the forecasted period, with a market share of around 56%. Shifts in consumer attitude and behavior and increased digitization add to the growing need for the business-to-consumer business model. Customers may easily examine, choose, and order a product while assessing it by reading reviews made by other users on social commerce sites. According to a study, around 40% of Pinterest users worldwide log onto the site to research different brands and products. According to Pinterest, 7 in 10 Pinners state that Pinterest is their go-to place to find products and services from various B2C companies. The C2C segment is expected to have the fastest-growing global market at a CAGR of around 24% during the projected period. The C2C segment allows direct transactions between customers by having only the website act as an intermediary. C2C is rapidly becoming popular in the world. In 2021, Video Commerce spearheaded and dominated the market with a 41.8% market share. The segment is also expected to have the fastest growth rate rising at a CAGR of 32.9%. Live–selling as one of the marketing methods has improved the buyer experience and sales conversion rate. It helps increase the time consumers spend on the seller’s social media pages and easily allure new customers to those pages. According to a study, around 70 percent of internet users in the United States of America who persistently watched live streams led by influencers stated that they were likely to purchase products recommended by the influencers. Instagram stories (83%) and grid posts (93%) remain the most popular types of content posted by influencers on the platform for various social commerce products. The apparel segment dominated the market in 2021, accounting for around 23% of the total share of the global social commerce market. The fashion industry is the most important online business because of its demand on social media platforms and popularity. According to a survey, 25% of surveyees purchased apparel and accessories through social media. According to another study, Instagram and Facebook are the most used to discover, learn about and purchase fashion apparel products in the United States of America. More than 50% of users stated that the content they visualize on their feed resulted in a purchase. The beauty care and personal category are expected to develop at the fastest CAGR of more than 30% during the projected period. Shoppers like online purchasing for these items since there is no need to touch and feel them, and they have complete clarity of what customers will receive after purchasing. Marketers and owners of beauty care and personal brands value targeting the clients and product development data. In 2021, Asia-Pacific had the largest market share, holding around 70% of the market share. This region’s rise is mostly attributed to increased investments in communications infrastructure, the expansion of smartphones and the internet, and the extensive reach of social media websites like Instagram, Facebook, and Twitter. Furthermore, the rising number of smartphones and users of social media in nations like China benefits the region's market growth. According to a study, there are over 1 billion smartphone users in China. The social media penetration rate in the country is about 68%. Around 633 million Chinese use Tiktok in 2022, which is expected to rise to 835 million by 2025. North America is the fastest-growing global social commerce market segment geographically, with a CAGR of approximately 25% throughout the projection period. The rise in the number of social media users, the number of social commerce sales, and companies using various social media platforms to promote their products and services to these users contributed to the growth of this segment. According to a study, around 45.74 million sales of various products due to social commerce were expected in North America in 2022. The number of social commerce buyers was 80.1 million in 2020, which is expected to increase to 96.1 million by 2022. Report Attribute Details Forecast Period 2021 - 2030 The market size value in 2021 USD 0.62 trillion The revenue forecast in 2030 USD 7.07 trillion Growth rate CAGR of approximately 30.8% The base year for estimation 2021 Historical data 2015 – 2019 Unit USD Trillion, CAGR (2021 - 2030) Segmentation By Business Model, By Product Type, By Platform/Sales Channel, and By Region By Business Model Business to Consumer (B2C), Business to Business (B2B), Consumer to Consumer (C2C) By Product Type Personal & Beauty Care, Apparels, Accessories, Home Products, Health Supplements, Food & Beverage, Others By Platform/Sales Channel Video Commerce (Prerecorded + Livestream), Social Network-led Commerce, Group Buying, Social Reselling, Product Review Platforms By Region Asia Pacific, North America, Europe, LAMEA Country Scope United States of America, Philippines, United Kingdom, Germany, France, Canada, China, Japan, India, Australia, Singapore, South Korea, Indonesia, Thailand, Malaysia, Vietnam, Brazil, Mexico, South Africa Company Usability Profiles Etsy, Inc., Roposo, Pinduoduo Inc., Meta Platforms, Inc. (Instagram and Facebook), Pinterest, Inc., Fashnear Technologies Pvt Ltd ( Meesho), Poshmark, Snap, Inc., Trell Shop, TikTok (Douyin), Taobao, WeChat (Weixin), Twitter, Inc., Cafepress, Betabrand, Eventbrite, Lockerz. Competitive Landscape Analysis Companies use various strategies to maintain their shares in a competitive market, such as product/solution introduction and development, mergers and acquisitions, geographical expansion, and partnerships. The major competitors in the global market are: Etsy, Inc. Roposo Pinduoduo Inc. Meta Platforms, Inc. (Instagram and Facebook) Pinterest, Inc. Fashnear Technologies Private Limited (Meesho) Poshmark Snap, Inc. Trell Shop TikTok (Douyin) Taobao Xiaohongshu Twitter, Inc. WeChat (Weixin) Yunji Sharing Technology Co., Ltd. Cafepress Betabrand Eventbrite Houzz Groupon LivingSocial Lockerz Opensky Lockerz Polyvore Soldsie Solavei ShopStyle (a Rakuten subsidiary) Wanelo TheFind Fancy.com Recent Developments In June 2022, SleekFlow, an omnichannel social commerce platform, received $8 million in funding from Tiger Global Management. This Hong Kong-based start-up will utilize its fresh capital to penetrate into the markets of Southeast Asia, Malaysia, and Singapore, along with the UK. The recent funding will also handhold SleekFlow to ameliorate the product development with data analytics and fintech functions, in-chat payment integration for Online to Offline (O2O), and single-click checkouts via social media platforms. In June 2022, DHgate, one of China's leading cross-border e-commerce marketplaces, announced MyyShop as a one-stop social commerce SaaS platform. MyyShop assists the merchants present at a global level by considerably reducing the barrier of cross-border e-commerce business operations with a comprehensive suite of digital solutions. In May 2022, Fashnear Technologies Private Limited (Meesho) announced its partnership with Google Cloud to power the company’s digital transformation. Meesho believes that it will gain a substantial competitive edge through this relationship as it seeks to establish an AI-first supplier experience, stronger user acquisition techniques, and a tailored purchasing experience for the country’s next billion e-commerce customers. In October 2021, Roposo announced that the company is launching India’s first digital destination for ‘creator-led, live entertainment commerce’. The move allows Roposo to reinvent the way India purchases and boost the country’s creative economy by providing different business options to thousands of creators on a massive scale. In July 2021, Etsy, Inc. announced the completion of its acquisition of Depop for approximately USD 1.625 Bn. Etsy believes that the acquisition will help to extend opportunities more into the high-frequency apparel sector, categorically in the fast-growing resale space that serves the Gen Z audience. In April 2021, Pinterest announced the expansion of its partnership with Shopify to 27 new countries. Pinterest believes that the expansion will help the merchants in these countries have a wider audience to advertise their products and services. In June 2020, Snap expanded a new type of automated advertising to businesses worldwide to make it easier for shops and brands to sell items to relevant people via the Snapchat app. Snapchat claims that the introduction of dynamic product adverts allows marketers to reach their target Gen Z and Millennial audiences with relevant product creativity throughout the customer experience. Frequently Asked Question About This Report What is the Social Commerce Market growth? The global Social Commerce Market is expected to grow at a compound annual growth rate (CAGR) of 30.8% from 2021 to 2030 to reach USD 7.03 trillion by 2030. What is social commerce example? In-app purchases via organic shoppable posts, social media and social networks, shoppable influencer content, shoppable ads, and shoppable videos and media leading to e-commerce sites are examples of social commerce. What is social commerce business? Social commerce promotes and sells products and services using social networking sites like Instagram, Facebook and Twitter. What is the most popular in social commerce market? The clothing and apparel industry is the most popular social commerce segment by product type. Why is social commerce popular? The new business opportunities for small and medium-sized enterprises, change in consumer preferences, and the COVID-19 pandemic has made social commerce popular. How big is the Social Commerce Market? The global Social Commerce Market size was $0.62784 trillion in 2021 and is predicted to reach $7.03 trillion by 2030, with a CAGR of 30.8%. . 1. Introduction 1.1. Study Objective 1.2. Market Definition 1.3. Study Scope 1.3.1. Markets Covered 1.3.2. Geographic Scope 1.3.3. Years Considered 1.3.4. Stakeholders 2. Research Methodology 2.1. Data Procurement 2.2. Paid Database 2.2.1. Secondary Data 2.2.1.1. Key Secondary sources 2.2.2. Primary Data 2.2.2.1 Primary sources 2.2.2.2. Key industry insights 2.2.2.3. Primary interviews with experts 2.2.2.4. Key primary respondent list 2.3. Market Size Estimation 2.4. Bottom-Up and Top-Down Approaches 2.4.1. Bottom-Up Approach 2.4.1.1. Approach for arriving at Market size by bottom-up analysis 2.4.2. Top-Down Approach 2.4.2.1. Approach for Capturing Market Size by Top-Down Analysis 2.5. Market Breakdown and Data Triangulation 2.6. Research Methodology 2.7. Risk Assessment 3. Executive Summary 3.1 Social Commerce Market: Post-Covid-19 3.1.1 Actual Scenario 3.1.2 Pessimistic Scenario 3.1.3 Optimistic Scenario 3.1.4 Market Summary 4. Industry Outlook 4.1 Market Snapshot 4.2 Social Commerce Market 4.2.1 Market, 2020 – 2028 (USD Million) 4.3 Regional Business Analysis 4.3.1 Market, by region, 2021-2030 (USD Million) 4.4 By Product Type Business Analysis 4.4.1 Market, By Product Type, 2021-2030 (USD Million) 4.5 By Business Model Business Analysis 4.5.1 Market, By Business Model, 2021-2030 (USD Million) 4.6 Platform/Sales Channel Business Analysis 4.6.1 Market, By Platform/Sales Channel, 2021-2030 (USD Million) 4.7 Value Chain Analysis 4.8 Market Variable Analysis 4.8.1 Market Drivers Analysis 4.8.2 Market Restraints Analysis 4.9 Business Environment Analysis Tool 4.9.1 Market PEST analysis 4.9.2 Market Porter’s analysis 4.10 Penetration & Growth Prospect Mapping 5. Market Dynamics 5.1. Introduction 5.2. Market Dynamics 5.2.1. Drivers 5.2.2. Restraints 5.2.3. Opportunities 5.2.4. Challenges 5.3. Impact of Covid-19 On Market 5.4. Value Chain Analysis 5.5. Ecosystem 5.6. Patent Analysis 5.7. Trade Analysis 5.8. Tariff Analysis 5.9. Case Study Analysis 5.10. Porter’s Five Forces Analysis 5.10.1 Threat of New Entrants 5.10.2 Threat of Substitutes 5.10.3 Bargaining Power of Buyers 5.10.4 Bargaining Power of Suppliers 5.10.5 Degree of Competition 5.11. Platform/Sales Channel Analysis 5.11.1. Trends in Platform/Sales Channel (2014-2020) 5.11.2. Trends in Platform/Sales Channel (2021-2028) 5.12. Pricing Analysis 5.12.1. Average Price Trend Analysis (By Region, By Countries) 6. Competitive & Vendor Landscape 6.1. Company Market Share Analysis 6.2. Manufacturers Manufacturing Sites, Area Served, Product Type 6.3. Market Competitive Situation and Trends 6.4. Manufacturers Mergers & Acquisitions, Expansion Plans 7. Market: By Product Type Segment Analysis 7.1. Introduction 7.2. Sales Volume & Revenue Analysis (2021-2030) 7.3. Personal & Beauty Care 7.3.1. Personal & Beauty Care, 2021-2030 (USD Million) 7.4. Apparels 7.4.1. Apparels Market, 2021-2030 (USD Million) 7.5. Accessories 7.5.1. Accessories Market, 2021-2030 (USD Million) 7.6. Home Products 7.6.1. Home Products Market, 2021-2030 (USD Million) 7.7. Health Supplements 7.7.1. Health Supplements Market, 2021-2030 (USD Million) 7.8. Food & Beverage 7.8.1. Food & Beverage Market, 2021-2030 (USD Million) 8. Market: By Business Model Segment Analysis 8.1. Introduction 8.2. Sales Volume & Revenue Analysis (2021-2030) 8.3. Business to Business (B2B) 8.3.1. Business to Business (B2B) Market, 2021-2030 (USD Million) 8.4. Business to Consumer (B2C) 8.4.1. Business to Consumer (B2C) Market, 2021-2030 (USD Million) 8.5. Consumer to Consumer (C2C) 8.5.1. Consumer to Consumer (C2C) Market, 2021-2030 (USD Million) 9. Market: By Platform/Sales Channel Segment Analysis 9.1. Introduction 9.2. Sales Volume & Revenue Analysis (2021-2030) 9.3. Video Commerce (Live stream + Prerecorded) 9.3.1. Video Commerce (Live stream + Prerecorded) Market, 2021-2030 (USD Million) 9.4. Social Network-led Commerce 9.4.1. Social Network-led Commerce Market, 2021-2030 (USD Million) 9.5. Social Reselling 9.5.1. Social Reselling Market, 2021-2030 (USD Million) 9.6. Group Buying 9.6.1. Group Buying Market, 2021-2030 (USD Million) 9.7. Product Review Platforms 9.7.1. Product Review Platforms Market, 2021-2030 (USD Million) 10. Market: Regional Outlook 10.1 North America 10.1.1. North America Market, By Product Type, 2021-2030 (USD Million) 10.1.2. North America Market, By Business Model, 2021-2030 (USD Million) 10.1.3. North America Market, by Platform/Sales Channel, 2021-2030 (USD Million) 10.1.4. North America Market, by Country, 2021-2030 (USD Million) 10.1.4.1. U.S. 10.1.4.1.1. U.S. Market, By Product Type, 2021-2030 (USD Million) 10.1.4.1.2. U.S. Market, By Business Model, 2021-2030 (USD Million) 10.1.4.1.3. U.S. Market, by Platform/Sales Channel, 2021-2030 (USD Million) 10.1.4.2. Canada 10.1.4.2.1. Canada Market, By Product Type, 2021-2030 (USD Million) 10.1.4.2.2. Canada Market, By Business Model, 2021-2030 (USD Million) 10.1.4.2.3. Canada Market, by Platform/Sales Channel, 2021-2030 (USD Million) 10.2. Europe 10.2.1. Europe Market, By Product Type, 2021-2030 (USD Million) 10.2.2. Europe Market, By Business Model, 2021-2030 (USD Million) 10.2.3. Europe Market, by Platform/Sales Channel, 2021-2030 (USD Million) 10.2.4. Europe Market, by country, 2021-2030 (USD Million) 10.2.4.1 U.K. 10.2.4.1.1. U.K. Market, By Product Type, 2021-2030 (USD Million) 10.2.4.1.2. U.K. Market, By Business Model, 2021-2030 (USD Million) 10.2.4.1.3. U.K. Market, by Platform/Sales Channel, 2021-2030 (USD Million) 10.2.4.2. Germany 10.2.4.2.1. Germany Market, By Product Type, 2021-2030 (USD Million) 10.2.4.2.2. Germany Market, By Business Model, 2021-2030 (USD Million) 10.2.4.2.3. Germany Market, by Platform/Sales Channel, 2021-2030 (USD Million) 10.2.4.3. France 10.2.4.3.1. France Market, By Product Type, 2021-2030 (USD Million) 10.2.4.3.2. France Market, By Business Model, 2021-2030 (USD Million) 10.2.4.3.3. France Market, by Platform/Sales Channel, 2021-2030 (USD Million) 10.2.4.4. Rest of Europe 10.2.4.4.1. Rest of Europe Market, By Product Type, 2021-2030 (USD Million) 10.2.4.4.2. Rest of Europe Market, By Business Model, 2021-2030 (USD Million) 10.2.4.4.3. Rest of Europe Market, by Platform/Sales Channel, 2021-2030 (USD Million) 10.3. Asia Pacific 10.3.1. Asia Pacific Market, By Product Type, 2021-2030 (USD Million) 10.3.2. Asia Pacific Market, By Business Model, 2021-2030 (USD Million) 10.3.3. Asia Pacific Market, by Platform/Sales Channel, 2021-2030 (USD Million) 10.3.4. Asia Pacific Market, by country, 2021-2030 (USD Million) 10.3.4.1. China 10.3.4.1.1. China Market, By Product Type, 2021-2030 (USD Million) 10.3.4.1.2. China Market, By Business Model, 2021-2030 (USD Million) 10.3.4.1.3. China Market, by Platform/Sales Channel, 2021-2030 (USD Million) 10.3.4.2. India 10.3.4.2.1. India Market, By Product Type, 2021-2030 (USD Million) 10.3.4.2.2. India Market, By Business Model, 2021-2030 (USD Million) 10.3.4.2.3. India Market, by Platform/Sales Channel, 2021-2030 (USD Million) 10.3.4.3. Japan 10.3.4.3.1. Japan Market, By Product Type, 2021-2030 (USD Million) 10.3.4.3.2. Japan Market, By Business Model, 2021-2030 (USD Million) 10.3.4.3.3. Japan Market, by Platform/Sales Channel, 2021-2030 (USD Million) 10.3.4.4. South Korea 10.3.4.4.1. South Korea Market, By Product Type, 2021-2030 (USD Million) 10.3.4.4.2. South Korea Market, By Business Model, 2021-2030 (USD Million) 10.3.4.4.3. South Korea Market, by Platform/Sales Channel, 2021-2030 (USD Million) 10.3.4.5. Rest of ASIA PACIFIC 10.3.4.5.1. Rest of ASIA PACIFIC Market, By Product Type, 2021-2030 (USD Million) 10.3.4.5.2. Rest of ASIA PACIFIC Market, By Business Model, 2021-2030 (USD Million) 10.3.4.5.3. Rest of ASIA PACIFIC Market, by Platform/Sales Channel, 2021-2030 (USD Million) 10.4. Latin America 10.4.1. Latin America Market, By Product Type, 2021-2030 (USD Million) 10.4.2. Latin America Market, By Business Model, 2021-2030 (USD Million) 10.4.3. Latin America Market, by Platform/Sales Channel, 2021-2030 (USD Million) 10.4.4. Latin America Market, by country, 2021-2030 (USD Million) 10.4.4.1. Brazil 10.4.4.1.1. Brazil Market, By Product Type, 2021-2030 (USD Million) 10.4.4.1.2. Brazil Market, By Business Model, 2021-2030 (USD Million) 10.4.4.1.3. Brazil Market, by Platform/Sales Channel, 2021-2030 (USD Million) 10.4.4.2. Mexico 10.4.4.2.1. Mexico Market, By Product Type, 2021-2030 (USD Million) 10.4.4.2.2. Mexico Market, By Business Model, 2021-2030 (USD Million) 10.4.4.2.3. Mexico Market, by Platform/Sales Channel, 2021-2030 (USD Million) 10.4.4.3. Rest of Latin America 10.4.4.3.1. Rest of the Latin America Market, By Product Type, 2021-2030 (USD Million) 10.4.4.3.2. Rest of the Latin America Market, By Business Model, 2021-2030 (USD Million) 10.4.4.3.3. Rest of the Latin America Market, by Platform/Sales Channel, 2021-2030 (USD Million) 10.5. MEA 10.5.1. MEA Market, By Product Type, 2021-2030 (USD Million) 10.5.2. MEA Market, By Business Model, 2021-2030 (USD Million) 10.5.3. MEA Market, by Platform/Sales Channel, 2021-2030 (USD Million) 10.5.4. MEA Market, by Region, 2021-2030 (USD Million) 11. Competitive Landscape 11.1 Etsy, Inc. 11.1.1. Company overview 11.1.2. Financial performance 11.1.3. Product TypePortfolio Analysis 11.1.4. Business Strategy & Recent Development 11.2. Fashnear Technologies Private Limited (Meesho) 11.2.1. Company overview 11.2.2. Financial performance 11.2.3. Product Type Portfolio Analysis 11.2.4. Business Strategy & Recent Development 11.3. Meta Platforms, Inc. (Facebook and Instagram) 11.3.1. Company overview 11.3.2. Financial performance 11.3.3. Product Type Portfolio Analysis 11.3.4. Business Strategy & Recent Development 11.4. Pinduoduo Inc 11.4.1. Company overview 11.4.2. Financial performance 11.4.3. Product Type Portfolio Analysis 11.4.4. Business Strategy & Recent Development 11.5. Pinterest, Inc 11.5.1. Company overview 11.5.2. Financial performance 11.5.3. Product Type Portfolio Analysis 11.5.4. Business Strategy & Recent Development 11.6. Poshmark 11.6.1. Company overview 11.6.2. Financial performance 11.6.3. Product Type Portfolio Analysis 11.6.4. Business Strategy & Recent Development 11.7. Roposo 11.7.1. Company overview 11.7.2. Financial performance 11.7.3. Product Type Portfolio Analysis 11.7.4. Business Strategy & Recent Development 11.8. Snap, Inc 11.8.1. Company overview 11.8.2. Financial performance 11.8.3. Product Type Portfolio Analysis 11.8.4. Business Strategy & Recent Development 11.9. Taobao. 11.9.1. Company overview 11.9.2. Financial performance 11.9.3. Product Type Portfolio Analysis 11.9.4. Business Strategy & Recent Development 11.10. TikTok (Douyin) 11.10.1. Company overview 11.10.2. Financial performance 11.10.3. Product Type Portfolio Analysis 11.10.4. Business Strategy & Recent Development 11.11. Trell Shop 11.11.1. Company overview 11.11.2. Financial performance 11.11.3. Product Type Portfolio Analysis 11.11.4. Business Strategy & Recent Development 11.12. Twitter, Inc 11.12.1. Company overview 11.12.2. Financial performance 11.12.3. Product Type Portfolio Analysis 11.12.4. Business Strategy & Recent Development 11.13. WeChat (Weixin) 11.13.1. Company overview 11.13.2. Financial performance 11.13.3. Product Type Portfolio Analysis 11.13.4. Business Strategy & Recent Development 11.14. Xiaohongshu 11.14.1. Company overview 11.14.2. Financial performance 11.14.3. Product Type Portfolio Analysis 11.14.4. Business Strategy & Recent Development 11.15. Yunji Sharing Technology Co., Ltd 11.15.1. Company overview 11.15.2. Financial performance 11.15.3. Product Type Portfolio Analysis 11.15.4. Business Strategy & Recent Development 11.16. Betabrand 11.16.1. Company overview 11.16.2. Financial performance 11.16.3. Product Type Portfolio Analysis 11.16.4. Business Strategy & Recent Development 11.17. Cafepress 11.17.1. Company overview 11.17.2. Financial performance 11.17.3. Product Type Portfolio Analysis 11.17.4. Business Strategy & Recent Development 11.18. Eventbrite 11.17.1. Company overview 11.17.2. Financial performance 11.17.3. Product Type Portfolio Analysis 11.17.4. Business Strategy & Recent Development 11.19. Groupon 11.18.1. Company overview 11.18.2. Financial performance 11.18.3. Product Type Portfolio Analysis 11.18.4. Business Strategy & Recent Development 11.20. Houzz 11.19.1. Company overview 11.19.2. Financial performance 11.19.3. Product Type Portfolio Analysis 11.19.4. Business Strategy & Recent Development 11.21. LivingSocial 11.20.1. Company overview 11.20.2. Financial performance 11.20.3. Product Type Portfolio Analysis 11.20.4. Business Strategy & Recent Development 11.22. Lockerz 11.21.1. Company overview 11.21.2. Financial performance 11.21.3. Product Type Portfolio Analysis 11.21.4. Business Strategy & Recent Development 11.23. OpenSky 11.22.1. Company overview 11.22.2. Financial performance 11.22.3. Product Type Portfolio Analysis 11.22.4. Business Strategy & Recent Development 11.17. Polyvore 11.23.1. Company overview 11.23.2. Financial performance 11.23.3. Product Type Portfolio Analysis 11.23.4. Business Strategy & Recent Development 11.24. Solavei 11.24.1. Company overview 11.24.2. Financial performance 11.24.3. Product Type Portfolio Analysis 11.24.4. Business Strategy & Recent Development 11.25. Soldsie 11.25.1. Company overview 11.25.2. Financial performance 11.25.3. Product Type Portfolio Analysis 11.25.4. Business Strategy & Recent Development 11.26. ShopStyle (a Rakuten subsidiary) 11.26.1. Company overview 11.26.2. Financial performance 11.26.3. Product Type Portfolio Analysis 11.26.4. Business Strategy & Recent Development 11.27. TheFind 11.27.1. Company overview 11.27.2. Financial performance 11.27.3. Product Type Portfolio Analysis 11.27.4. Business Strategy & Recent Development 11.28. Wanelo 11.28.1. Company overview 11.28.2. Financial performance 11.28.3. Product Type Portfolio Analysis 11.28.4. Business Strategy & Recent Development 11.29. Fancy.com 11.29.1. Company overview 11.29.2. Financial performance 11.29.3. Product Type Portfolio Analysis 11.29.4. Business Strategy & Recent Development List of Tables (92 Tables) TABLE 1. Market, By Product Type, 2021-2030 (USD Million) TABLE 2. Market FOR Personal & Beauty Care, BY REGION, 2021-2030 (USD Million) TABLE 3. Market FOR Apparels, BY REGION, 2021-2030 (USD Million) TABLE 4. Market FOR Accessories, BY REGION, 2021-2030 (USD Million) TABLE 5. Market FOR Home Products, BY REGION, 2021-2030 (USD Million) TABLE 6. Market FOR Health Supplements, BY REGION, 2021-2030 (USD Million) TABLE 7. Market FOR Food & Beverage, BY REGION, 2021-2030 (USD Million) TABLE 8. Market, By Business Model, 2021-2030 (USD Million) TABLE 9. Market FOR Business to Business (B2B), BY REGION, 2021-2030 (USD Million) TABLE 10. Market FOR Business to Consumer (B2C), BY REGION, 2021-2030 (USD Million) TABLE 11. Market FOR Consumer to Consumer (C2C), BY REGION, 2021-2030 (USD Million) TABLE 12. Market, BY PLATFORM/SALES CHANNEL, 2021-2030 (USD Million) TABLE 13. Market FOR Video Commerce (Live stream + Prerecorded), BY REGION, 2021-2030 (USD Million) TABLE 14. Market FOR Social Network-led Commerce, BY REGION, 2021-2030 (USD Million) TABLE 15. Market FOR Social Reselling, BY REGION, 2021-2030 (USD Million) TABLE 16. Market FOR Group Buying, BY REGION, 2021-2030 (USD Million) TABLE 17. Market FOR Product Review Platforms, BY REGION, 2021-2030 (USD Million) TABLE 18. Market, BY REGION, 2021-2030 (USD Million) TABLE 19. NORTH AMERICA Market, BY COUNTRY, 2021-2030 (USD Million) TABLE 20. NORTH AMERICA Market, By Product Type, 2021-2030 (USD Million) TABLE 21. NORTH AMERICA Market, By Business Model, 2021-2030 (USD Million) TABLE 22. NORTH AMERICA Market, BY PLATFORM/SALES CHANNEL, 2021-2030 (USD Million) TABLE 23. EUROPE Market, BY COUNTRY, 2021-2030 (USD Million) TABLE 24. EUROPE Market, By Product Type, 2021-2030 (USD Million) TABLE 25. EUROPE Market, By Business Model, 2021-2030 (USD Million) TABLE 26. EUROPE Market, BY PLATFORM/SALES CHANNEL, 2021-2030 (USD Million) TABLE 27. ASIA-PACIFIC Market, BY COUNTRY, 2021-2030 (USD Million) TABLE 28. ASIA-PACIFIC Market, By Product Type, 2021-2030 (USD Million) TABLE 29. ASIA-PACIFIC Market, By Business Model, 2021-2030 (USD Million) TABLE 30. ASIA-PACIFIC Market, BY PLATFORM/SALES CHANNEL, 2021-2030 (USD Million) TABLE 31. LAMEA Market, BY COUNTRY, 2021-2030 (USD Million) TABLE 32. LAMEA Market, By Product Type, 2021-2030 (USD Million) TABLE 33. LAMEA Market, By Business Model, 2021-2030 (USD Million) TABLE 34. LAMEA Market, BY PLATFORM/SALES CHANNEL, 2021-2030 (USD Million) TABLE 35. Etsy, Inc.: COMPANY SNAPSHOT TABLE 36. Etsy, Inc.: OPERATING SEGMENTS TABLE 37. Fashnear Technologies Private Limited (Meesho): COMPANY SNAPSHOT TABLE 38. Fashnear Technologies Private Limited (Meesho): OPERATING SEGMENTS TABLE 39. Meta Platforms, Inc. (Facebook and Instagram): COMPANY SNAPSHOT TABLE 40. Meta Platforms, Inc. (Facebook and Instagram): OPERATING SEGMENTS TABLE 41. Pinduoduo Inc: COMPANY SNAPSHOT TABLE 42. Pinduoduo Inc: OPERATING SEGMENTS TABLE 43. Pinterest, Inc: COMPANY SNAPSHOT TABLE 44. Pinterest, Inc: OPERATING SEGMENTS TABLE 45. Poshmark: COMPANY SNAPSHOT TABLE 46. Poshmark: OPERATING SEGMENTS TABLE 47. Roposo: COMPANY SNAPSHOT TABLE 48. Roposo: OPERATING SEGMENTS TABLE 49. Taobao: COMPANY SNAPSHOT TABLE 50. Taobao: OPERATING SEGMENTS TABLE 51. TikTok (Douyin).: COMPANY SNAPSHOT TABLE 52. TikTok (Douyin).: OPERATING SEGMENTS TABLE 53. Trell Shop: COMPANY SNAPSHOT TABLE 54. Trell Shop: OPERATING SEGMENTS TABLE 55. Twitter, Inc: COMPANY SNAPSHOT TABLE 56. Twitter, Inc: OPERATING SEGMENTS TABLE 57. WeChat (Weixin): COMPANY SNAPSHOT TABLE 58. WeChat (Weixin): OPERATING SEGMENTS TABLE 59. Xiaohongshu: COMPANY SNAPSHOT TABLE 60. Xiaohongshu: OPERATING SEGMENTS TABLE 61. Yunji Sharing Technology Co., Ltd: COMPANY SNAPSHOT TABLE 62. Yunji Sharing Technology Co., Ltd: OPERATING SEGMENTS TABLE 63. Betabrand: COMPANY SNAPSHOT TABLE 64. Betabrand: OPERATING SEGMENTS TABLE 65. Cafepress: COMPANY SNAPSHOT TABLE 66. Cafepress: OPERATING SEGMENTS TABLE 67. Eventbrite: COMPANY SNAPSHOT TABLE 68. Eventbrite: OPERATING SEGMENTS TABLE 69. Groupon: COMPANY SNAPSHOT TABLE 70. Groupon: OPERATING SEGMENTS TABLE 71. Houzz: COMPANY SNAPSHOT TABLE 72. Houzz: OPERATING SEGMENTS TABLE 73. LivingSocial: COMPANY SNAPSHOT TABLE 74. LivingSocial: OPERATING SEGMENTS TABLE 75. Lockerz: COMPANY SNAPSHOT TABLE 76. Lockerz: OPERATING SEGMENTS TABLE 77. OpenSky: COMPANY SNAPSHOT TABLE 78. OpenSky: OPERATING SEGMENTS TABLE 79. Polyvore: COMPANY SNAPSHOT TABLE 80. Polyvore: OPERATING SEGMENTS TABLE 81. Solavei: COMPANY SNAPSHOT TABLE 82. Solavei: OPERATING SEGMENTS TABLE 83. Soldsie: COMPANY SNAPSHOT TABLE 84. Soldsie: OPERATING SEGMENTS TABLE 85. ShopStyle (a Rakuten subsidiary): COMPANY SNAPSHOT TABLE 86. ShopStyle (a Rakuten subsidiary): OPERATING SEGMENTS TABLE 87. TheFind: COMPANY SNAPSHOT TABLE 88. TheFind: OPERATING SEGMENTS TABLE 89. Wanelo: COMPANY SNAPSHOT TABLE 90. Wanelo: OPERATING SEGMENTS TABLE 91. Fancy.com: COMPANY SNAPSHOT TABLE 92. Fancy.com: OPERATING SEGMENTS List of Figures (22 Figures) Figure 1 Social Commerce Market: Research Methodology Steps Figure 2 Research Design Figure 3 Breakdown of Primaries: Market Figure 4 Research Methodology: Hypothesis Building Figure 5 Market: Product Type-Based Estimation Figure 6 Top 30 Companies with Highest No. Of Patent in Last 9 Years Figure 7 No. Of Patents Granted Per Year, 2019–2020 Figure 8 Import Data for Social Commerce, By Country, 2016–2020 (USD Thousand) Figure 9 Export Data for Social Commerce, By Country, 2016–2020 (USD Thousand) Figure 10 Data Triangulation Methodology Figure 11 Market, By Business Model, 2019 vs 2025 (USD Million) Figure 12 Market Share, By Platform/Sales Channel, 2019 vs 2025 (USD Million) Figure 13 Market Share, By Product Type, 2019 vs 2025 (USD Million) Figure 14 Geographical Snapshot of the Market Figure 15 Apparels to Witness Higher CAGR in Market for Product Type Segment during Forecast Period. Figure 16 Video Commerce (Live stream + Prerecorded) to Witness Higher CAGR in Market for Platform/Sales Channel Segment during Forecast Period. Figure 17 Business to Consumer (B2C) to Witness Higher CAGR in the Market for Business Model Segment during Forecast Period. Figure 18 Asia Pacific Region Accounted for the Largest Share of the Market, By Regional Basis, in 2019 Figure 19 Market: Drivers, Restraints, Opportunities, and Challenges Figure 20 North America: Market Snapshot Figure 21 Asia Pacific: Market Snapshot Figure 22 Vendor Dive: Evaluation Overview