Report Description Table of Contents Introduction And Strategic Context The Global Underbalanced Drilling Market will expand at a steady CAGR of 5.7% , reaching $8.4 billion by 2030 , up from an estimated $5.7 billion in 2024 , confirms Strategic Market Research. Underbalanced drilling (UBD) isn’t new — but it’s being re-evaluated in 2024 for one critical reason: efficiency. In an era where every barrel counts and operating costs are under scrutiny, UBD offers oil and gas producers a way to reduce formation damage, increase penetration rates, and maintain wellbore stability. Unlike conventional overbalanced drilling, UBD keeps wellbore pressure below formation pressure, allowing for continuous hydrocarbon inflow during drilling. That single shift dramatically reshapes reservoir interaction. Over the 2024–2030 window, the strategic relevance of UBD is intensifying. Operators in mature fields — especially in North America and the Middle East — are turning to UBD to tap into depleted or fractured reservoirs where conventional drilling would trigger lost circulation or formation damage. At the same time, the technology is finding footholds in offshore and HPHT (high pressure, high temperature) applications as equipment and real-time monitoring capabilities evolve. Several macro forces are contributing to this growth arc. For one, unconventional exploration — particularly shale and tight gas — still drives upstream capex. But the easy wells are gone. UBD enables operators to work around severe pressure differentials without compromising productivity . On top of that, ESG pressures are shifting project economics. UBD reduces mud losses and non-productive time (NPT), lowering environmental risk and operational emissions. On the regulatory front, many national oil companies (NOCs) and regulators are becoming more permissive of managed pressure drilling techniques. That’s helping UBD move out of the “specialty” category and into broader field development strategies. In regions like the North Sea, UBD is already a core method in brownfield redevelopment. Key stakeholders in this space include: OEMs and service providers developing advanced rotating control devices (RCDs), flow control valves, and pressure management systems. E&P companies optimizing UBD for mature fields and unconventional formations. Regulators who are adapting drilling codes to better accommodate UBD practices. Investors and private equity backing UBD-focused startups with specialized drilling automation solutions. Offshore operators exploring UBD for cost reduction in deepwater re-entry and sidetrack projects. The bottom line? UBD is gaining traction not because it’s cheaper, but because it’s smarter — reducing damage, maximizing production, and extending the economic life of hard-to-reach reservoirs. Market Segmentation And Forecast Scope The underbalanced drilling market cuts across a complex set of technical configurations, applications, and user priorities. For this report, we’ve segmented it by Technology Type , Application , Well Type , End User , and Region — each offering a different lens on adoption dynamics and revenue concentration. By Technology Type Gas Injection Foam-Based UBD Airlift Drilling Liquid-Based UBD (e.g., mist, aerated fluids) Gas injection systems lead the pack in 2024, accounting for nearly 41% of the market . They’re favored for their simplicity, especially in onshore fields where infrastructure for nitrogen or natural gas injection already exists. But foam-based UBD is gaining ground fast , particularly in regions with sensitive formations where better cuttings transport and pressure management are required. This segment is projected to post the fastest CAGR through 2030 due to its adaptability in HPHT environments. By Application Onshore Offshore Onshore fields dominate , with more than 68% market share in 2024. Lower implementation costs, easier logistics, and more predictable formations make UBD a natural fit for land operations. However, the offshore segment is where the real technical evolution is happening. Deepwater projects in Brazil, the Gulf of Mexico, and Southeast Asia are pushing UBD into new territory, using it for re-entry and sidetrack wells to minimize non-productive time (NPT). By Well Type Horizontal Wells Vertical Wells Multilateral Wells Horizontal wells are the core battleground , especially in unconventional plays like U.S. shale and Middle Eastern tight gas zones. Underbalanced techniques allow for minimal formation damage and real-time reservoir interaction in long laterals. Multilateral well adoption is still niche, but it’s expected to expand as UBD systems improve in dynamic flow control and pressure equalization. By End User Oil & Gas Operators (IOCs, NOCs) Oilfield Services Providers Drilling Contractors Integrated oil companies (IOCs) and national oil companies (NOCs) remain the main end users, deploying UBD on both brownfield revitalization projects and frontier fields. Drilling contractors are increasingly involved in delivering UBD as a bundled service, integrating real-time telemetry, rotating control devices (RCDs), and downhole pressure management tools. Some service providers , especially in North America, are even specializing exclusively in underbalanced and managed pressure drilling (MPD). By Region North America Europe Asia Pacific Latin America Middle East & Africa North America leads the global UBD market, driven by tight oil and gas activity in Texas, Oklahoma, and Alberta. However, Middle East & Africa is poised for accelerated growth. NOCs like Saudi Aramco and ADNOC are expanding UBD pilot programs into full-scale field deployments. Meanwhile, Asia Pacific is seeing rising uptake in Malaysia and Indonesia as offshore redevelopment intensifies. Strategic takeaway? While gas injection and onshore use still dominate, the fastest growth lies in offshore re-entries, foam-based systems, and brownfield wells in regions pushing for higher recovery at lower cost. Market Trends And Innovation Landscape Underbalanced drilling isn’t the newest technique in the oilfield, but right now it’s having a quiet renaissance. What’s driving that? Precision engineering, real-time automation, and a sharp focus on cutting NPT (non-productive time). Innovation in this market isn’t about flash—it’s about smarter tools that work in unpredictable reservoirs. Digitalization and Real-Time Flow Control One of the biggest shifts is how real-time downhole data is shaping UBD. Traditionally, managing wellbore pressure in underbalanced scenarios was part science, part guesswork. That’s changing fast. High-resolution sensors now feed live pressure and flow data to surface systems, allowing precise adjustment of choke settings, injection rates, and drilling parameters. One drilling engineer put it simply: “The well talks back now. And we’re finally listening in real-time.” Companies are integrating machine learning into control loops. The goal? Predict reservoir kicks or influxes before they escalate, improving safety and minimizing formation damage. Advancements in Rotating Control Devices (RCDs) Modern RCDs are becoming more robust, modular, and adaptable to different rigs. In 2024, several OEMs launched compact RCDs with pressure ratings exceeding 10,000 psi for offshore HPHT environments. These devices are now embedded with sensors to monitor wear, temperature, and fluid dynamics in real-time. Smaller service providers are also innovating around quick-swap elastomer sleeves to reduce downtime. That may sound trivial, but when rig costs hit $500,000 a day, shaving hours matters. Hybrid UBD-MPD Systems Some operators are blending underbalanced and managed pressure drilling into hybridized systems , switching between modes based on real-time downhole conditions. This is particularly useful in offshore operations or deep horizontal wells where pressure windows are narrow. These flexible systems reduce the risk of stuck pipe or blowouts, especially in fractured carbonates or depleted zones. A senior project engineer in the Middle East remarked: “With dual-mode systems, we can drill longer laterals with more confidence—and without tripping out to change BHA or casing design.” Foam and Mist Technology for Fragile Formations There’s also rising interest in foam-based and mist UBD for unconsolidated or highly fractured reservoirs. These technologies allow for better cuttings transport while minimizing pressure surges. Vendors are developing closed-loop foam circulation systems that recycle and condition foam in real-time, cutting fluid costs and environmental impact. These systems are seeing traction in shale plays and some Latin American and North African fields. Modular UBD Packages for Smaller Rigs In the past, UBD was mostly for big-budget projects. But several companies are now offering modular skid-mounted UBD packages for small and mid-tier drilling contractors. These systems integrate choke manifolds, RCDs, compressors, and separators in a single transportable unit. That’s opening up new market tiers—especially in North America and Southeast Asia—where smaller operators couldn’t previously afford or justify UBD. Collaborations and Pilot Programs The last two years have seen a spike in partnerships: A U.S.-based OEM collaborated with a Southeast Asian NOC to deploy foam-based UBD in offshore carbonate reservoirs. A major European drilling contractor partnered with two tech startups to develop AI-based UBD pressure control software. An Abu Dhabi pilot program successfully tested dual-mode UBD-MPD in deep gas wells—reducing average NPT by 18%. To be honest, UBD is no longer just a workaround for difficult wells—it’s becoming a strategic lever for maximizing output and minimizing damage. And vendors are leaning into smarter systems, faster decision-making, and modularity to make it viable at every project scale. Competitive Intelligence And Benchmarking The underbalanced drilling (UBD) space isn’t flooded with competitors — and that’s exactly what makes it interesting. It’s a high-barrier, high-specialization segment where a few key players dominate based on deep technical know-how, proprietary equipment, and hard-earned field experience. Unlike the broader oilfield services market, UBD isn’t about brute force — it’s about precision, coordination, and operational finesse. Halliburton One of the pioneers of UBD services, Halliburton continues to maintain a significant presence, especially in North America, the Middle East, and Latin America. Their offering includes full-package UBD solutions — from rotating control devices (RCDs) and nitrogen generation units to real-time pressure control and multiphase separation systems. They’ve built a reputation for integrating UBD into complex multi-well pads and brownfield redevelopment projects. Halliburton also ties UBD tightly into its reservoir evaluation services, giving them a competitive edge with IOCs that want end-to-end workflows. Schlumberger (SLB) SLB positions its UBD capabilities under the umbrella of managed pressure drilling (MPD) technologies. Their strength lies in offshore applications, particularly deepwater fields where pressure windows are tight. SLB has recently focused on developing automated flow control systems that leverage machine learning to predict formation response and adjust injection rates dynamically. Their UBD footprint is strongest in West Africa, Brazil, and the North Sea — where deepwater cost control is paramount. Weatherford International Weatherford was one of the early movers in underbalanced drilling, and they’ve retained a stronghold in Asia Pacific and the Middle East . Their unique value proposition is the Rotaflex RCD system , which integrates advanced elastomer technology for longer seal life under harsh HPHT conditions. They also offer tailored solutions for re-entry and sidetrack wells, especially in mature offshore fields. Weatherford’s UBD portfolio is often chosen for its modularity — ideal for operators needing to mobilize quickly in remote geographies. Beyond the Big Three: Regional and Niche Players Several regional specialists are carving out meaningful positions in UBD by staying laser-focused on specific basins or technologies: UBD Systems Inc. (Canada): Focuses exclusively on nitrogen and air-mist UBD for tight gas formations. Well known in Western Canada and expanding into U.S. shale plays. TDE Group (Austria): Offers real-time drilling analytics for UBD and MPD operations. Their data platform is used by multiple contractors across Europe and the Middle East. Gulf Energy SAOC (Oman): A rising player in the Middle East with strong ties to regional NOCs. Offers packaged UBD services with localized crews and logistics. Competitive Landscape Insights Technology bundling is now critical. Vendors offering UBD integrated with real-time telemetry, AI-driven control, and post-well analysis are winning contracts. Performance is prioritized over price. In high-risk formations, operators are less concerned with cost-per-hour and more focused on NPT savings and formation integrity. M&A is starting to heat up. At least two niche providers are rumored to be acquisition targets as bigger players seek to expand their UBD offerings in Asia and Africa. To be blunt, this market is less about marketing and more about capability. Operators don’t want generic “UBD solutions”—they want vendors who’ve done it, in similar wells, and who can prove they’ve reduced risks. That’s keeping the field narrow but highly specialized. Regional Landscape And Adoption Outlook Underbalanced drilling isn’t spreading equally across the globe. Instead, it's growing in clusters — wherever high-risk, high-cost wells demand more precise pressure control and reservoir contact. Regional adoption often boils down to one thing: how much pain operators are feeling from formation damage, NPT, or depleted pressure zones. North America This region remains the largest and most mature UBD market by a wide margin. The U.S., in particular, sees aggressive adoption in tight oil formations across Texas, Oklahoma, and parts of New Mexico. Canadian operators use UBD extensively for tight gas and coalbed methane , particularly in Alberta and British Columbia. One reason for its lead? Infrastructure. Nitrogen generation, experienced UBD crews, and compatible rigs are all in place. Also, cost sensitivity has turned UBD into a field economics tool — not just a technical specialty. When every percentage point of recovery matters, UBD helps reduce reservoir impairment and deliver more from hard-to- frac zones. Still, UBD is used selectively. It's rarely a "default mode" — more often a targeted tool for problematic or high-value wells. Middle East and Africa This region is becoming a major growth frontier. Saudi Aramco, ADNOC, and Sonatrach have all launched UBD pilot programs in the last 3–5 years. In Oman, UBD is now a standard approach for some fractured carbonate fields where loss circulation has plagued conventional drilling. North African countries, especially Algeria and Egypt , are testing UBD in tight gas plays and underperforming legacy wells. Meanwhile, service providers in the Gulf are packaging dual-mode MPD/UBD systems to offer flexibility across complex field developments. The main challenge? Training. UBD systems require a steep learning curve. Several operators in the region have entered technology-sharing agreements with global service firms to build internal capacity. Asia Pacific This region is home to both opportunity and complexity. In countries like Malaysia, Indonesia, and Australia , UBD is being deployed offshore in deepwater redevelopment zones and HPHT fields. For example, Petronas has successfully used foam-based UBD in mature oil fields where water influx and formation damage are major concerns. Onshore, China and India are testing modular UBD setups in tight gas and shale wells. However, adoption lags behind due to capex concerns and low tolerance for operational disruption . That said, government-led upstream reform in both countries could accelerate UBD rollouts over the next 2–3 years. Europe Western Europe — particularly the North Sea — is one of the earliest adopters of UBD, especially in re-entry and sidetrack projects . Operators have relied on it to extend the life of depleted reservoirs and avoid costly well abandonment. The UK, Norway, and the Netherlands continue to fund UBD innovation projects, particularly those that integrate carbon capture and geothermal compatibility . However, the region’s declining upstream investment climate and regulatory complexity may cap growth after 2026. Eastern Europe is another story. Countries like Romania and Ukraine are exploring UBD for mature gas fields, but geopolitical risks and fragmented infrastructure remain hurdles. Latin America Latin America’s UBD adoption has been slower but is starting to move. Colombia and Argentina are leading the way, especially in unconventional and high-skin gas wells . Operators in the Neuquén Basin are experimenting with underbalanced completions to boost recovery without aggressive fracking. Brazil is watching UBD carefully for offshore redevelopment, though current offshore workflows still lean toward conventional MPD. Local players say cost, not capability, is the barrier: “We can run UBD,” said one engineer, “but it’s still hard to justify unless the well is really tricky.” Regional Outlook Summary North America : Largest market, mature infrastructure, high ROI from UBD in tight oil. Middle East & Africa : Fastest-growing region, especially for fractured reservoirs and brownfield wells. Asia Pacific : Rising adoption in offshore and HPHT; onshore growth hinges on budget and local expertise. Europe : Steady usage in mature basins, but regulatory headwinds may dampen future growth. Latin America : Early-stage growth, led by pilot wells in Colombia and Argentina. To be honest, this market's regional spread mirrors reservoir challenges. Where formations are tough, depleted, or complex, UBD becomes not just useful — but necessary. Regions with strong technical teams and budget flexibility are leading the way, while others watch and wait. End-User Dynamics And Use Case The underbalanced drilling market is shaped not just by technology, but by how and why different stakeholders choose to use it . From multinational oil majors to agile drilling contractors, UBD adoption depends on risk appetite, reservoir complexity, and capital discipline. While the hardware may look similar, the strategic reasons behind adoption vary widely. 1. Integrated Oil Companies (IOCs) Shell, Chevron, ExxonMobil , and others have long used UBD in technically demanding wells, particularly offshore and in HPHT environments. These operators often integrate UBD into full-field redevelopment plans — not just as a one-off method, but as a central part of production strategy. For IOCs, UBD is seen as a risk-reduction and performance-boosting investment . It helps delay abandonment, extend reservoir life, and recover more hydrocarbons from zones that respond poorly to overbalanced drilling. Most IOCs demand: High-fidelity real-time monitoring Seamless integration with managed pressure systems Tight coordination with completions and reservoir engineering teams They often work directly with Tier 1 service providers to co-develop workflows, and some even fund custom tool development when field economics justify it. 2. National Oil Companies (NOCs) Companies like Saudi Aramco, ADNOC, and Petrobras are expanding UBD use in response to both recovery targets and sustainability mandates . For NOCs, the priority is often rejuvenating mature assets while controlling cost and minimizing drilling risk. The shift is evident in the Middle East, where NOCs are: Piloting dual-mode UBD/MPD platforms Running more foam-based UBD in carbonate formations Establishing local technical partnerships to develop internal UBD expertise Many of these programs are supported by state-backed R&D budgets or cost-sharing agreements with global service firms. Long-term, this will likely make NOCs key innovators in UBD workflows—especially in fractured and HPHT reservoirs. 3. Independent Operators Mid-tier independents are using UBD more tactically — often in problem wells, exploration sidetracks, or marginal zones where they need a lower-cost alternative to full well abandonment. In places like Texas, Alberta, or Oman, UBD is applied to: Salvage wells with severe loss circulation Avoid expensive mud conditioning setups Speed up re-entry operations These operators are more cost-sensitive and often rely on modular UBD packages from regional vendors. Adoption is rising as UBD service models become more flexible — including rental-based or performance-linked pricing. 4. Drilling Contractors Some contractors now offer UBD as a bundled value-add , particularly those serving exploration companies with unconventional portfolios. These players aren’t just drilling — they’re helping design and execute UBD workflows, including pressure control, flowback handling, and even separator design. UBD capabilities are becoming a differentiator in bids for complex drilling programs, especially in tight gas or offshore re-entry zones. Contractors with dedicated UBD teams tend to win more work when clients are targeting cost-sensitive recovery or exploratory zones with unpredictable formations. 5. Service Providers and OEMs Then there are the enablers — companies that provide the rotating control devices (RCDs), injection packages, pressure control software, and diagnostics platforms. These vendors now tailor UBD systems to fit specific basin conditions , offering everything from nitrogen skids to high-pressure choke manifolds and closed-loop control systems. Some have moved into full project delivery models , where they take over the entire underbalanced program under a lump-sum or performance-based contract. Use Case Highlight A regional NOC in Southeast Asia faced persistent formation damage in a mature offshore gas field. Conventional overbalanced drilling was resulting in high water cuts and low productivity. Working with a global service firm, the operator deployed a foam-based UBD system integrated with real-time downhole telemetry and rotating control devices. The result? Penetration rate increased by 28% Water cut dropped by over 35% Average daily production improved by 22% Non-productive time was cut by 40 hours per well Based on this success, the operator initiated a field-wide conversion to UBD for all sidetrack and infill wells, estimating a three-year ROI of 2.6x compared to conventional methods. Bottom line: UBD means different things to different players. For some, it's a rescue strategy. For others, it's central to asset strategy. But across the board, one thing's clear — when well economics are tight and every psi matters, UBD earns its spot in the toolbox. Recent Developments + Opportunities & Restraints Recent Developments (2023–2025) Weatherford International launched a next-gen rotating control device in early 2024 designed for ultra- deepwater UBD projects. The system integrates advanced elastomer diagnostics and can operate at pressures over 10,000 psi. SLB partnered with a Southeast Asian NOC in 2023 to test automated UBD systems in offshore carbonate formations. Early field results showed a 20% reduction in NPT and a 15% increase in recovery factor. A U.S.-based startup introduced a compact, AI-powered UBD control skid designed for single-rig deployments in tight shale plays. The unit includes real-time choke automation and nitrogen optimization. Aramco announced the successful completion of its first full-field UBD pilot in a mature Ghawar sub-zone in 2024. The company is expanding its UBD operations into horizontal gas producers. Petronas confirmed in Q1 2025 that it would roll out UBD on four offshore fields in Malaysia after successful foam-based trials in high-loss circulation zones. Opportunities Brownfield Optimization: With global upstream budgets tightening, UBD offers a way to extend the life of existing assets without massive capex. Offshore Sidetrack Efficiency: UBD is being adopted for offshore re-entries and sidetracks , especially in North Sea, West Africa, and Southeast Asia — where drilling costs are high and reservoir pressure windows are narrow. Automation and AI Integration: Vendors are adding machine learning to UBD systems, enabling predictive pressure control and optimizing nitrogen or foam use. This lowers operational risks and improves efficiency, especially for new adopters. Restraints High Capital Cost: UBD still requires significant upfront investment in compressors, RCDs, nitrogen units, and skilled labor — which puts it out of reach for some mid- and small-tier operators. Technical Complexity and Training Gaps: UBD workflows demand experienced personnel and deep coordination. In emerging markets, the lack of trained UBD engineers often delays adoption or limits scope to pilot wells. The truth is, UBD has crossed the proof-of-concept stage. It works — and it delivers. What’s holding it back now is scale, simplicity, and accessibility. The vendors who solve those challenges are the ones that will shape the next phase of this market. 7.1. Report Coverage Table Report Attribute Details Forecast Period 2024 – 2030 Market Size Value in 2024 USD 5.7 Billion (inferred) Revenue Forecast in 2030 USD 8.4 Billion (inferred) Overall Growth Rate CAGR of 5.7% (2024–2030) Base Year for Estimation 2024 Historical Data 2019 – 2023 Unit USD Billion, CAGR (2024–2030) Segmentation By Technology Type, By Application, By Well Type, By End User, By Geography By Technology Type Gas Injection, Foam-Based, Airlift Drilling, Liquid-Based By Application Onshore, Offshore By Well Type Horizontal, Vertical, Multilateral By End User IOCs, NOCs, Oilfield Services Providers, Drilling Contractors By Region North America, Europe, Asia-Pacific, Latin America, Middle East & Africa Country Scope U.S., Canada, Saudi Arabia, UAE, China, India, Brazil, etc. Market Drivers - Surge in brownfield redevelopment - Real-time pressure control innovations - Offshore sidetrack optimization Customization Option Available upon request Frequently Asked Question About This Report Q1: How big is the underbalanced drilling market? A1: The global underbalanced drilling market was valued at USD 5.7 billion in 2024. Q2: What is the CAGR for the underbalanced drilling market during the forecast period? A2: The market is expected to grow at a CAGR of 5.7% from 2024 to 2030. Q3: Who are the major players in the underbalanced drilling market? A3: Key players include Halliburton, SLB, Weatherford, TDE Group, and UBD Systems Inc. Q4: Which region dominates the underbalanced drilling market? A4: North America leads due to its mature shale plays, advanced infrastructure, and favorable economics for UBD. Q5: What factors are driving the underbalanced drilling market? A5: Growth is driven by brownfield asset optimization, reduced formation damage, and adoption of real-time digital UBD systems. Executive Summary Market Overview Market Attractiveness by Technology Type, Application, Well Type, End User, and Region Strategic Insights from Key Executives (CXO Perspective) Historical Market Size and Future Projections (2022–2030) Summary of Market Segmentation by Technology Type, Application, Well Type, End User, and Region Market Share Analysis Leading Players by Revenue and Market Share Market Share by Technology Type, Application, and Well Type Investment Opportunities in the Underbalanced Drilling Market Key Developments and Innovations Mergers, Acquisitions, and Strategic Partnerships High-Growth Segments and Regions for Investment Market Introduction Definition and Scope of the Study Market Structure and Key Findings Overview of Top Investment Pockets Research Methodology Research Process Overview Primary and Secondary Research Approaches Market Size Estimation and Forecasting Techniques Market Dynamics Key Market Drivers Challenges and Restraints Impacting Growth Emerging Opportunities for Stakeholders Impact of Regulation, Safety Standards, and Digital Integration Global Underbalanced Drilling Market Analysis Historical Market Size and Volume (2022–2023) Market Size and Volume Forecasts (2024–2030) Market Analysis by Technology Type: Gas Injection Foam-Based UBD Airlift Drilling Liquid-Based UBD Market Analysis by Application: Onshore Offshore Market Analysis by Well Type: Horizontal Wells Vertical Wells Multilateral Wells Market Analysis by End User: Integrated Oil Companies (IOCs) National Oil Companies (NOCs) Oilfield Services Providers Drilling Contractors Market Analysis by Region: North America Europe Asia-Pacific Latin America Middle East & Africa Regional Market Analysis North America U.S., Canada Market Size and Volume Forecasts Analysis by Technology Type, Application, and End User Europe Germany, UK, Norway, Rest of Europe Regional Maturity and Offshore Trends Asia-Pacific China, India, Malaysia, Australia, Rest of APAC Analysis of Offshore & Tight Gas UBD Adoption Latin America Brazil, Argentina, Colombia UBD Growth in Unconventional Zones Middle East & Africa Saudi Arabia, UAE, Algeria, Egypt, South Africa Strategic Field Pilots and Redevelopment Programs Key Players and Competitive Analysis Halliburton SLB Weatherford International UBD Systems Inc. TDE Group Gulf Energy SAOC Other Niche or Regional UBD Providers Appendix Abbreviations and Terminologies Used References and Sources List of Tables Market Size by Technology Type, Application, Well Type, End User, and Region (2024–2030) Regional Breakdown by Technology Type and Application (2024–2030) List of Figures Market Dynamics: Drivers, Restraints, Opportunities Regional Market Snapshot (2024 vs. 2030) Competitive Landscape and Market Share Matrix Growth Strategies Adopted by Major Players Penetration of UBD in Re-entry vs. Exploration Wells