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Home » Consumer Goods » Tabletop Games Market Report 2030

Tabletop Games Market By Game Type (Board Games, Card & Dice Games, Strategy Games, Role-Playing Games [RPGs], Miniature Wargames); By Distribution Channel (Online Retail, Specialty Stores, Supermarkets & Hypermarkets, Board Game Cafés); By End User (Children, Adults, Families); By Geography, Segment Revenue Estimation, Forecast, 2024–2032.

Published On: JAN-2025   |   Base Year: 2022   |   No Of Pages: 150   |   Historical Data: 2017-2021   |   Formats: PDF   |   Report ID: 14209488

Tabletop Games Market: A New Era of Social and Strategic Entertainment

The tabletop games market was valued at approximately $20.8 Bn in 2023 and is projected to reach $35.3 Bn by 2030, growing at a CAGR of 7.5% during the forecast period (2024-2030). This growth is propelled by increasing consumer interest in strategy-based and role-playing games (RPGs), the rise of crowdfunding platforms, and the expansion of board game cafés and online communities.

 

The Tabletop Games Market encompasses a diverse range of physical games, including board games, card games, dice games, miniature wargames, and role-playing games (RPGs). These games have witnessed a resurgence in popularity, fueled by a growing demand for social & interactive entertainment, enhanced game mechanics & strong community-driven engagement. The integration of digital enhancements, mobile apps & online multiplayer options has further expanded the reach of tabletop games.

 

Tabletop Games Market Drivers: The Rise of Strategy, RPGs, and Social Play Experiences

Increasing Popularity of Social and Strategy-Based Games

The growing interest in tabletop games as a social activity has significantly driven market growth. Strategy-based and cooperative games, such as Catan, Carcassonne, and Wingspan, have gained widespread popularity among millennials and Gen Z players who seek immersive and replayable experiences. The global tabletop games market was estimated at $20.8 billion in 2023 & is projected to grow at a CAGR of 7.5% through 2030, reflecting the increasing adoption of board games across various demographics.

 

Rise of Crowdfunding Platforms and Digital Integration

Platforms like Kickstarter & Gamefound have revolutionized how tabletop games are launched, allowing independent creators to bring innovative concepts to market. Projects like Frosthaven, which raised $13 Mn on Kickstarter, demonstrate how crowdfunding fuels new game development. Additionally, digital integration, such as companion apps for board games (e.g., Mansions of Madness, Gloomhaven: Helper) & online platforms like Tabletop Simulator, has expanded the market reach and accessibility.

 

Tabletop Games Market Opportunities: Unlocking Growth Through Emerging Markets and Licensing Deals

Expansion into Emerging Markets (Asia-Pacific and Latin America)

While North America and Europe dominate the market, Asia-Pacific is the fastest-growing region, with a projected CAGR of 11.2% from 2024-2030. Countries like China, Japan & South Korea are seeing a surge in board game cafés & conventions, boosting consumer engagement. Companies like Arclight Games in Japan & Big Fun Games in China are localizing content to cater to regional preferences, creating significant opportunities for market expansion.

Growing Demand for Licensed and Themed Games

The increasing collaboration between board game publishers & entertainment franchises is driving demand for licensed products. Games based on Marvel, Star Wars & Harry Potter franchises have been highly successful, attracting both casual and dedicated players. For example, CMON’s Marvel Zombies board game raised over $9 million on Kickstarter, showcasing the strong market potential for themed and IP-driven games.

 

Tabletop Games Market Challenges: Overcoming Production Costs, Competition, and Market Saturation

High Production Costs and Supply Chain Disruptions

The cost of producing high-quality board games, particularly those with miniatures and complex components, continues to rise. Materials such as cardboard, wood & plastic miniatures have seen price hikes due to global supply chain disruptions. The COVID-19 pandemic exposed vulnerabilities in manufacturing, with companies like Asmodee & Games Workshop experiencing delays in production & distribution, leading to increased retail prices and logistical challenges.

Increasing Competition and Market Saturation

With thousands of new board games released annually, the market is becoming increasingly saturated which makes it difficult for new titles to stand out. While major publishers like Hasbro, Ravensburger, and Asmodee dominate, independent designers often struggle to secure retail space and distribution. The intense competition requires strong marketing strategies & unique gameplay innovations to capture consumer interest and ensure long-term success.

 

Tabletop Games Market Segmentation: Exploring the Landscape of Game Types, Players, and Sales Channels

By Game Type:

  • Board Games

  • Card & Dice Games

  • Strategy Games

  • Role-Playing Games (RPGs)

  • Miniature Wargames

 

By Distribution Channel:

  • Online Retail

  • Specialty Stores

  • Supermarkets & Hypermarkets

  • Board Game Cafés

 

By End User:

  • Children

  • Adults

  • Families

 

By Region

  • North America

  • Europe

  • Asia Pacific

  • Latin America

  • Middle East & Africa

 

Tabletop Games Market Segment Analysis: Leading Trends and Fastest-Growing Categories Reshaping the Industry

By Game Type

Leading Segment: Strategy Games

Strategy games dominate the market because of their engaging gameplay, replayability & strong player communities. Games like Catan, Risk & Terraforming Mars have maintained high sales due to their blend of strategy and accessibility. In 2023, this segment accounted for 35% of the total market share, driven by the increasing popularity of board games in social and family settings.

Fastest-Growing Segment: Role-Playing Games (RPGs)

The RPG segment is the fastest-growing, projected to expand at a CAGR of 10.2% from 2024 - 2030. The increasing popularity of Dungeons & Dragons (D&D), alongside digital integration & streaming influences from platforms like Twitch & YouTube, has fueled this growth. The success of Baldur’s Gate 3, inspired by D&D, has further heightened interest in tabletop RPGs.

 

By Distribution Channel

Leading Segment: Online Retail

Online retail, including platforms like Amazon, Kickstarter & BoardGameGeek Store, accounted for over 50% of total sales in 2023. The shift toward e-commerce, accelerated by the pandemic, has made online platforms the dominant sales channel. Crowdfunding platforms like Kickstarter have become essential for new game launches, with projects like Frosthaven raising $13 Mn.

Fastest-Growing Segment: Board Game Cafés

The board game café segment is witnessing rapid expansion, with a projected CAGR of 9.5% from 2024 - 2030. Countries like South Korea, Japan & the United States are seeing a rise in dedicated gaming cafés that offer a social gaming experience. Businesses like Snakes & Lattes in Canada and My Board Game Café in Singapore have successfully capitalized on this trend, fostering a community-driven gaming culture.

 

By End User

Leading Segment: Adults

The adults segment represents over 55% of the total market share, as board games have gained traction among millennials & Gen Z audiences. The rise of complex strategy games, narrative-driven RPGs, and miniature wargames has expanded the market beyond casual players. Games like Gloomhaven, designed for experienced players, have seen widespread success, proving that tabletop gaming is not just for children.

Fastest-Growing Segment: Families

The family segment is projected to grow at a CAGR of 8.7% due to the increasing popularity of cooperative & educational games. Titles like Pandemic & Azul appeal to multi-generational players, promoting bonding through board gaming. This trend is particularly strong in Europe & North America, where family-friendly board games are a staple in households.

 

By Region

Leading Region: North America

North America held the largest market share of 42% in 2023, driven by a strong gaming culture, high consumer spending on leisure activities, and the presence of key players like Hasbro (Wizards of the Coast) and Asmodee North America. The region also hosts major conventions like Gen Con and PAX Unplugged, further fueling market expansion.

Fastest-Growing Region: Asia-Pacific

Asia-Pacific is the fastest-growing region, with a projected CAGR of 11.2% from 2024 to 2030. Countries like China, Japan & South Korea are emerging as major markets, with increasing participation in tabletop gaming events and rising disposable income fueling demand. Companies like Arclight Games in Japan and Big Fun Games in China are driving localized growth by introducing culturally relevant board games.

 

Tabletop Games Market Key Players: The Giants and Innovators Shaping the Future of Board Gaming

  • Hasbro, Inc. (Wizards of the Coast)

  • Ravensburger AG

  • Asmodee Group

  • Mattel, Inc.

  • Games Workshop Group

  • Spin Master Ltd.

  • CMON Limited

  • IELLO

  • Thames & Kosmos

  • Cephalofair Games

 

Tabletop Games Market Report Coverage

Report Attribute

Details

Forecast Period

2024 – 2032

Market Size Value in 2023

USD 20.8 Billion

Revenue Forecast in 2030

USD 35.3 Billion

Overall Growth Rate

CAGR of 7.5%

Base Year for Estimation

2023

Historical Data

2017 – 2021

Unit

USD Million, CAGR (2024 – 2030)

Segmentation

By Game Type, By Distribution Channel, By End User, By Geography

By Game Type

Board Games, Card & Dice Games, Strategy Games, Role-Playing Games (RPGs), Miniature Wargames

By Distribution Channel

Online Retail, Specialty Stores, Supermarkets & Hypermarkets, Board Game Cafés

By End User

Children, Adults, Families

By Region

North America, Europe, Asia-Pacific, Latin America, Middle East & Africa

Country Scope

US, Canada, Germany, China, India, etc.

Pricing and Purchase Options

Customized options available

 

Key Strategies

  • Diversification of Game Genres & Mechanics- Expanding product lines to cater to different player demographics, including casual, strategic, cooperative & role-playing games. Hasbro’s Wizards of the Coast continuously diversifies its portfolio beyond Dungeons & Dragons (D&D) by introducing different campaign settings, new rulebooks, and expansions for varying play styles.

  • Crowdfunding & Community Engagement- Leveraging platforms like Kickstarter and Gamefound to fund new game ideas while involving the community in the development process. Cephalofair Games, creators of Gloomhaven, raised millions on Kickstarter by engaging fans with early access, exclusive content, and stretch goals, ensuring a successful launch with built-in demand.

  • Licensed Collaborations & Brand Extensions- Partnering with popular franchises to create themed tabletop games, attracting both existing fans and new audiences. CMON Limited successfully launched Marvel Zombies: A Zombicide Game, capitalizing on the Marvel brand while integrating the popular Zombicide mechanics to appeal to both comic book fans and board game enthusiasts.

 

Future Outlook

The future outlook of the tabletop games market remains highly promising, driven by a growing global community of players, technological advancements & evolving consumer preferences. The market is expected to continue expanding as game publishers innovate with hybrid board games that integrate digital elements, such as augmented reality (AR) & app-assisted gameplay, enhancing player engagement. The rise of crowdfunding platforms like Kickstarter will allow independent creators to bring unique and niche games to market, further diversifying the industry. The demand for strategy, cooperative & role-playing games is expected to surge, fueled by increased social gaming experiences & the influence of pop culture franchises. Furthermore, the expansion of tabletop gaming cafes, conventions & online communities will continue to strengthen player engagement & drive market growth. With sustained innovation and a dedicated global player base, the tabletop games market is projected to experience steady growth in the coming years.

Frequently Asked Question About This Report

The Tabletop Games Market was valued at approximately $20.8 Bn in 2023 and is projected to reach $35.3 Bn by 2030, growing at a CAGR of 7.5% during the forecast period.

Key growth drivers include the resurgence of board games and role-playing games (RPGs) driven by social gaming trends, increasing demand for family-friendly and strategy-based games, growing influence of crowdfunding platforms like Kickstarter, the rise of tabletop gaming cafés, and the expansion of licensed and pop culture-themed board games.

Major players in the market include Hasbro, Inc. (Wizards of the Coast), Ravensburger AG, Asmodee Group, Mattel, Inc., Games Workshop Group, Spin Master Ltd., CMON Limited, IELLO, Thames & Kosmos, and Cephalofair Games.

North America dominated the market in 2023, holding approximately 42% of the market share globally, driven by a strong board game culture, increasing presence of gaming conventions (e.g., Gen Con, PAX Unplugged), and a growing number of independent game developers leveraging crowdfunding and digital marketing.

The strategy and role-playing games (RPGs) segment held the largest market share in 2023, fueled by the growing popularity of games like Dungeons & Dragons, Gloomhaven & Catan, alongside an increasing preference for immersive and narrative-driven gameplay experiences.

Source-

https://www.kickstarter.com/projects/frosthaven/frosthaven

https://www.kickstarter.com/projects/cmon/marvel-zombies-zombicide

https://www.konvoy.vc/newsletters/unlocking-role-play-for-the-masses

https://cephalofair.com/pages/about

Table of Contents for the Global Tabletop Games Market Report

Executive Summary
•    Market Overview
•    Market Attractiveness by Game Type, Distribution Channel, End User, and Region
•    Key Insights from Industry Executives (CXO Perspective)
•    Historical Market Size and Growth Forecast (2022-2032)
•    Market Segmentation Summary
Market Share Analysis
•    Leading Players by Revenue and Market Share
•    Market Share Breakdown by Game Type, Distribution Channel, and End User
Investment Opportunities in the Tabletop Games Market
•    Key Market Developments and Innovations
•    Mergers, Acquisitions, and Strategic Partnerships
•    High-Growth Segments for Investment
Market Introduction
•    Definition and Scope of the Study
•    Market Structure and Key Findings
•    Emerging Trends and Top Investment Areas
Research Methodology
•    Overview of Research Approach
•    Primary and Secondary Research Methods
•    Market Size Estimation and Forecasting Techniques
Market Dynamics
•    Market Drivers Supporting Growth
•    Key Restraints and Challenges
•    Opportunities for Industry Stakeholders
•    Impact of Macroeconomic and Technological Trends
•    Analysis of COVID-19 and Other Market Disruptions
Global Tabletop Games Market Analysis
•    Historical Market Size and Volume (2022-2032)
•    Market Size and Volume Forecasts (2024-2032)
•    Market Breakdown by Game Type:
o    Board Games
o    Card & Dice Games
o    Strategy Games
o    Role-Playing Games (RPGs)
o    Miniature Wargames
•    Market Breakdown by Distribution Channel:
o    Online Retail
o    Specialty Stores
o    Supermarkets & Hypermarkets
o    Board Game Cafés
•    Market Breakdown by End User:
o    Children
o    Adults
o    Families
•    Market Breakdown by Region:
o    North America
o    Europe
o    Asia-Pacific
o    Latin America
o    Middle East & Africa
North America Tabletop Games Market Analysis
•    Historical Market Size and Volume (2022-2032)
•    Market Size and Volume Forecasts (2024-2032)
•    Market Breakdown by Game Type
•    Market Breakdown by Distribution Channel
•    Market Breakdown by End User
•    Country-Level Analysis:
o    United States
o    Canada
o    Mexico
Europe Tabletop Games Market Analysis
•    Historical Market Size and Volume (2022-2032)
•    Market Size and Volume Forecasts (2024-2032)
•    Market Breakdown by Game Type
•    Market Breakdown by Distribution Channel
•    Market Breakdown by End User
•    Country-Level Analysis:
o    Germany
o    United Kingdom
o    France
o    Italy
o    Spain
o    Rest of Europe
Asia-Pacific Tabletop Games Market Analysis
•    Historical Market Size and Volume (2022-2032)
•    Market Size and Volume Forecasts (2024-2032)
•    Market Breakdown by Game Type
•    Market Breakdown by Distribution Channel
•    Market Breakdown by End User
•    Country-Level Analysis:
o    China
o    Japan
o    India
o    South Korea
o    Rest of Asia-Pacific
Latin America Tabletop Games Market Analysis
•    Historical Market Size and Volume (2022-2032)
•    Market Size and Volume Forecasts (2024-2032)
•    Market Breakdown by Game Type
•    Market Breakdown by Distribution Channel
•    Market Breakdown by End User
•    Country-Level Analysis:
o    Brazil
o    Argentina
o    Rest of Latin America
Middle East & Africa Tabletop Games Market Analysis
•    Historical Market Size and Volume (2022-2032)
•    Market Size and Volume Forecasts (2024-2032)
•    Market Breakdown by Game Type
•    Market Breakdown by Distribution Channel
•    Market Breakdown by End User
•    Country-Level Analysis:
o    GCC Countries
o    South Africa
o    Rest of Middle East & Africa
Key Players and Competitive Analysis
•    Hasbro, Inc. (Wizards of the Coast)
o    Company Overview
o    Product Portfolio and Revenue Contribution
o    Key Business Strategies and Market Presence
•    Ravensburger AG
•    Asmodee Group
•    Mattel, Inc.
•    Games Workshop Group
•    Spin Master Ltd.
•    CMON Limited
•    IELLO
•    Thames & Kosmos
•    Cephalofair Games
Appendix
•    Abbreviations and Terminologies Used in the Report
•    References and Data Sources
List of Tables
•    Market Size by Game Type, Distribution Channel, and End User (2024-2032)
•    Regional Market Breakdown by Game Type and Distribution Channel (2024-2032)
List of Figures
•    Market Dynamics: Drivers, Restraints, Opportunities, and Challenges
•    Regional Market Snapshot for Key Regions
•    Competitive Landscape and Market Share Analysis
•    Market Share by Game Type, Distribution Channel, and End User (2024 vs. 2032)

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