Security Orchestration, Automation and Response (SOAR) Market By Component (Solution, Services); By Deployment Mode (Cloud-Based, On-Premise); By End User (BFSI, Healthcare, Government & Defense, IT & Telecom, Retail & eCommerce, Energy & Utilities); By Geography, Segment Revenue Estimation, Forecast, 2024–2030.

1. Introduction and Strategic Context

The Global Security Orchestration, Automation And Response ( SOAR ) Market will witness a robust CAGR of 14.7% , valued at $2.47 billion in 2024 , expected to appreciate and reach $6.16 billion by 2030 , confirms Strategic Market Research.

 

SOAR represents a vital subset of cybersecurity infrastructure, combining three core functionalities— orchestration , automation , and incident response management —into a single integrated platform. The market is rapidly evolving as organizations prioritize faster threat resolution, minimize alert fatigue, and seek to unify diverse cybersecurity tools under a centralized framework.

 

Strategic Relevance (2024–2030)

The increasing complexity of security operations is a primary catalyst for SOAR adoption. As cyberattacks grow more sophisticated and frequent, enterprises are facing a deluge of alerts that surpass the capacity of human-led SOC (Security Operations Center ) teams. SOAR tools automate repetitive tasks, coordinate across multi-vendor environments, and allow faster mitigation of threats—thus dramatically reducing mean time to respond (MTTR).

Regulatory momentum is also shaping market dynamics. Compliance frameworks such as GDPR , NIS2 , HIPAA , and ISO/IEC 27001 now require prompt breach detection and response. SOAR platforms serve as an enabler for audit-readiness and real-time incident logging, especially for highly regulated sectors such as banking, government, and healthcare.

Meanwhile, integration of AI-driven playbooks , low-code interfaces , and machine learning-based threat classification are accelerating SOAR’s maturity from a niche security add-on to an enterprise-wide necessity. The market is transitioning from mere alert automation to full-cycle threat containment, enabling SOC teams to focus on high-priority, complex incidents .

 

Key Stakeholders

The SOAR ecosystem is comprised of a range of interconnected stakeholders:

• Cybersecurity OEMs & Software Vendors – Providers of platforms that unify orchestration, automation, and response.

• Enterprises (Large & SME) – End users across BFSI, retail, healthcare, telecom, defense , and energy sectors.

• Managed Security Service Providers (MSSPs) – Key delivery partners offering SOAR-as-a-service.

• Governments & Regulators – Influencers through mandates and compliance frameworks.

• Investors & VCs – Fueling innovation and scale in cybersecurity startups and platforms.

• System Integrators & Cloud Providers – Supporting platform deployment, customization, and hybrid integration.

As cybersecurity budgets expand and threat dwell time shrinks, SOAR emerges not just as a technology but as a strategic imperative for business continuity and digital resilience.

 

2. Market Segmentation and Forecast Scope

The Security Orchestration, Automation and Response (SOAR) market is best segmented along four strategic axes to capture the market’s full potential: By Component , By Deployment Mode , By End User , and By Region . This segmentation framework provides clarity for stakeholders across development, deployment, and demand-side dynamics.

By Component

• Solution

• Services (Professional Services, Managed Services)

The solution segment held approximately 71.4% of the global market share in 2024 , driven by the urgent need for scalable, platform-centric security tools that can unify and automate disparate security products. However, the services segment—especially managed services —is expected to witness the fastest growth as organizations increasingly outsource SOC operations to MSSPs.

As enterprises struggle with talent shortages and operational fatigue, managed services are rapidly evolving from basic alert triaging to advanced threat containment as-a-service.

By Deployment Mode

• Cloud-Based

• On-Premise

Cloud-based deployments are projected to dominate by 2030, propelled by cost efficiency, remote access capabilities, and seamless scalability. The shift towards hybrid cloud and multi-cloud environments is catalyzing demand for cloud-native SOAR platforms that offer API-rich interoperability.

On-premise SOAR solutions still hold relevance in highly regulated sectors like defense and banking, where data residency and sovereignty concerns are paramount.

By End User

• BFSI

• IT & Telecom

• Government & Defense

• Healthcare

• Retail & eCommerce

• Energy & Utilities

• Others (Manufacturing, Education, etc.)

Among end users, the BFSI sector remains dominant due to its risk-intensive landscape, stringent regulatory mandates, and layered IT infrastructures. However, healthcare is anticipated to be the fastest-growing segment, driven by rising ransomware attacks and the critical need to protect patient data and ensure continuity of care.

For example, ransomware threats in hospitals demand automated threat playbooks that isolate infected endpoints in milliseconds — a capability that SOAR uniquely enables.

By Region

• North America

• Europe

• Asia Pacific

• LAMEA (Latin America, Middle East, and Africa)

In 2024 , North America accounted for the lion’s share of revenue due to the presence of leading SOAR vendors, widespread MSSP adoption, and regulatory push from frameworks like the NIST Cybersecurity Framework and CISA directives . However, Asia Pacific is expected to witness the highest CAGR during the forecast period, with countries like India, Singapore, and Australia investing aggressively in cybersecurity modernization.

 

3. Market Trends and Innovation Landscape

The SOAR market is undergoing a significant transformation, shaped by rapid innovation cycles, automation-first strategies, and increasingly complex threat landscapes. Between 2024 and 2030 , this sector will be redefined by trends that push SOAR beyond its traditional boundaries into broader enterprise orchestration and AI-enhanced threat response.

AI and Machine Learning-Driven Playbooks

One of the most profound shifts is the adoption of AI-powered playbooks that dynamically adapt to evolving threat vectors. These playbooks use machine learning algorithms to analyze historical incident data, enabling automated decision-making that is context-aware and less reliant on pre-defined static rules.

AI-driven decision trees are allowing SOC teams to automate 60–80% of repetitive Tier 1 tasks, significantly reducing response time while improving precision.

This trend is empowering low-code orchestration environments , where security analysts—regardless of coding expertise—can build and modify workflows with drag-and-drop logic. This democratization of SOAR configuration is unlocking adoption across mid-sized enterprises that previously lacked the resources to customize legacy systems.

Convergence with XDR, SIEM, and Threat Intelligence

SOAR platforms are increasingly merging functionalities with Extended Detection and Response (XDR) and Security Information and Event Management (SIEM) tools. This convergence is producing unified dashboards that combine telemetry, behavioral analytics, and automated response under a single console.

Moreover, integration with threat intelligence feeds —both commercial and open-source—is becoming a default capability. Real-time enrichment of incidents with IOCs (Indicators of Compromise) allows SOAR systems to prioritize threats based on contextual risk scoring , rather than simple correlation rules.

By 2030, over 75% of SOAR deployments will feature real-time integrations with at least five third-party threat intelligence platforms.

Rise of Autonomous SOCs and Hyperautomation

The concept of an Autonomous Security Operations Center (Auto-SOC) is no longer theoretical. Vendors are rolling out SOAR modules that include autonomous threat hunting, proactive lateral movement detection, and even self-healing mechanisms.

This movement aligns with the broader industry trend of hyperautomation , where SOAR acts as the command-and-control layer for orchestrating security workflows across email gateways, EDR, cloud infrastructure, and identity systems.

The future lies in “decision-centric” SOAR, where the platform doesn’t just execute commands but strategically chooses the best course of action across hundreds of variables.

Strategic Partnerships and M&A Activity

The innovation curve is also being shaped by aggressive strategic acquisitions and partnerships . Major cloud providers and cybersecurity conglomerates are acquiring SOAR startups to accelerate integration into their existing ecosystem.

• Cloud-native SOAR solutions are being bundled with enterprise security suites to offer one-stop platforms for mid-market and Fortune 500 clients.

• Cross-border partnerships are emerging to cater to regional compliance challenges and localized threat vectors, especially in Europe and Southeast Asia.

 

4. Competitive Intelligence and Benchmarking

The SOAR market landscape is shaped by a blend of legacy cybersecurity firms, cloud-native innovators, and specialized automation providers. Competition is intensifying as enterprises demand faster deployment, integration flexibility, and deeper automation capabilities. The leading players differentiate themselves through platform breadth, AI augmentation, ecosystem partnerships, and vertical-specific customization.

Key Players

Here are seven influential companies actively shaping the SOAR market through innovation and strategy:

1. Palo Alto Networks

As a pioneer in integrated security ecosystems, Palo Alto Networks has aggressively pushed its Cortex XSOAR platform, positioning it as a flagship offering within its broader cloud-delivered security stack. The company has prioritized native integration with threat intelligence ( AutoFocus ), endpoint protection (Cortex XDR), and firewall systems. Its global presence and strong enterprise relationships have solidified its leadership in Tier 1 markets.

2. IBM Security

IBM Security offers SOAR functionality through its Resilient platform, embedded within its QRadar suite. IBM leverages its strong base in regulated industries—especially banking and government—to offer AI-enriched workflows and advanced incident analytics. The company is emphasizing hybrid cloud compatibility and automation extensibility to cater to clients across both on-prem and multi-cloud infrastructures.

3. Splunk (now part of Cisco)

Following its acquisition by Cisco, Splunk is poised to become a central player in the evolving SOAR space. Its SOAR module (formerly Phantom) is now tightly integrated with observability and analytics tools, enabling full-spectrum incident response. Cisco’s network security dominance, combined with Splunk’s data correlation strengths, is expected to yield a powerful end-to-end threat mitigation suite.

4. Rapid7

Rapid7 offers InsightConnect , a cloud-native SOAR tool known for its intuitive, low-code playbook builder. It focuses heavily on MSSP enablement , targeting mid-market customers who require affordable, easy-to-deploy automation solutions. Its emphasis on prebuilt integrations and drag-and-drop logic makes it a strong player in cost-conscious verticals such as education and SMBs.

5. Fortinet

Fortinet integrates SOAR functionalities within its FortiSOAR platform, designed to work seamlessly within its broader Fortinet Security Fabric. With a reputation for performance and hardware-based security, the company appeals to telecoms and energy companies looking for deep integration between network operations and cybersecurity automation.

6. Swimlane

Swimlane is a rising challenger that offers a highly customizable SOAR platform suitable for complex environments such as government agencies and critical infrastructure. It has distinguished itself through strong API capabilities, multitenancy, and an emphasis on visual dashboards. Swimlane’s open architecture is enabling clients to build nuanced workflows tailored to highly specific operational needs.

7. D3 Security

D3 Security targets enterprise and MSSP clients with its Smart SOAR platform. It places emphasis on vendor-agnostic orchestration , enabling integration with over 500 tools. D3’s data normalization engine and MITRE ATT&CK mapping features have made it particularly attractive to organizations focused on threat hunting and red teaming.

 

5. Regional Landscape and Adoption Outlook

The Security Orchestration, Automation and Response (SOAR) market is exhibiting diverse growth trajectories across global regions, influenced by regional threat landscapes, cybersecurity maturity, regulatory frameworks, and enterprise digitalization levels. Between 2024 and 2030 , geographic dynamics will continue to define vendor strategies, government collaborations, and investment flows in this critical cybersecurity segment.

North America: Mature Market with Deep Integration

North America remains the largest and most mature SOAR market, accounting for over 39% of global revenue in 2024 . The U.S. in particular is driving adoption through a combination of:

• High breach frequency across sectors like healthcare, retail, and finance.

• Presence of top-tier SOAR vendors including Palo Alto Networks , IBM , and Rapid7 .

• Strong regulatory momentum via CISA , NIST , and State-level Data Privacy Acts .

U.S.-based enterprises are leading in automation-first SOC strategies, often deploying SOAR in conjunction with SIEM, EDR, and UEBA to create layered defense ecosystems.

Canada is also advancing, particularly among energy and public-sector organizations, spurred by the Canadian Centre for Cyber Security (CCCS) and increased federal funding for cyber threat mitigation.

Europe: Compliance- Fueled Growth

Europe is witnessing a surge in SOAR adoption due to GDPR-related penalties and emerging mandates like the NIS2 Directive , which requires timely incident response and automated breach reporting.

Key growth countries include:

• Germany – with strong cybersecurity norms in its industrial and automotive sectors.

• United Kingdom – driven by financial sector initiatives and NHS digital upgrades.

• France and Netherlands – focusing on interoperability across national CERTs.

European SOAR users demand high transparency, multi-language interfaces, and audit-readiness features, fueling innovation in compliance-integrated automation.

Asia Pacific: Fastest-Growing Region

Asia Pacific is projected to register the highest CAGR (17–18%) through 2030. Factors include digital transformation acceleration, regional cyber alliances, and growing awareness of ransomware and APT threats.

Notable market developments:

• India – Government-led initiatives like Digital India and CERT-In advisory frameworks are accelerating SOAR usage in banking, telecom, and defense .

• Australia – Cybersecurity Strategy 2030 is catalyzing federal agency investment in automated security.

• Japan and South Korea – Corporate giants and public health agencies are investing in resilient security automation post-pandemic.

Unlike North America, APAC markets prefer modular SOAR deployments due to diverse infrastructure maturity, requiring flexible orchestration layers that can scale across cloud and legacy systems.

LAMEA: Emerging Potential and Infrastructure Gaps

Latin America, Middle East, and Africa (LAMEA) show nascent but promising adoption patterns.

• In Latin America , Brazil and Mexico are at the forefront, investing in centralized SOCs and financial sector automation.

• The Middle East , particularly the UAE and Saudi Arabia, is implementing national cybersecurity programs encouraging SOAR integration in oil & gas and smart city projects.

• Africa remains an underserved market, with fragmented infrastructure and limited cybersecurity funding, though pilot programs in South Africa and Kenya indicate future demand.

The white space in LAMEA represents a critical opportunity for MSSPs and low-code SOAR vendors to enter with scalable, cloud-hosted offerings.

 

6. End-User Dynamics and Use Case

The SOAR market serves a wide array of end users, each facing unique cybersecurity challenges and operational mandates. Adoption patterns vary based on sectoral threat exposure, regulatory pressure, internal SOC maturity, and digital transformation agendas. Between 2024 and 2030 , we observe strategic divergence in how different industries deploy SOAR—from alert triage automation to full-spectrum threat response orchestration.

Key End-User Segments

1. Banking, Financial Services, and Insurance (BFSI)

The BFSI sector leads in SOAR adoption due to its high vulnerability to phishing, fraud, and data breaches. These institutions operate complex IT architectures and require real-time fraud detection, compliance-driven alerting, and immutable audit trails.

BFSI SOCs typically deploy SOAR platforms to automate KYC anomaly detection, suspicious transaction analysis, and data loss prevention protocols.

2. Government and Defense

Governments and defense agencies are rapidly embracing SOAR to secure critical national infrastructure and enable threat intelligence sharing across departments. Features like MITRE ATT&CK mapping , classified threat handling , and on-prem orchestration are prioritized.

For instance, national CERTs (Computer Emergency Response Teams) use SOAR to synchronize incident handling across public agencies and critical services.

3. Healthcare

Healthcare providers, especially in the U.S., UK, and APAC, are under siege from ransomware and phishing attacks. With sensitive patient data at risk and thin IT teams, SOAR provides automation to reduce alert fatigue and ensure rapid containment.

4. IT & Telecom

As digital service providers, IT and telecom companies deploy SOAR to orchestrate responses across vast infrastructures. Automated alert deduplication, escalations, and endpoint quarantine routines are heavily used.

5. Retail & eCommerce

Retailers are leveraging SOAR to protect digital payment channels, loyalty programs, and personal data from credential stuffing and botnet attacks. Lightweight SOAR deployments with API-first integrations suit these fast-paced environments.

6. Energy, Utilities, and Manufacturing

Critical infrastructure entities are deploying SOAR to unify IT and OT (Operational Technology) threat responses. Automated playbooks help contain breaches without disrupting operational uptime.

Representative Use Case: South Korean Hospital Network

A tertiary hospital group in South Korea integrated a cloud-native SOAR platform to address rising phishing incidents targeting its telehealth systems.

• Challenge : Alert overload and delayed threat response due to limited SOC staff.

• Solution : The SOAR system was integrated with the hospital's email security gateway, EHR platform, and endpoint protection tools.

• Outcome : Automated playbooks filtered false positives, isolated suspicious devices in under 3 minutes, and generated compliance-ready reports for regulators.

This deployment led to a 55% reduction in incident response time and a 40% decline in unresolved Tier 1 alerts within six months.

 

7. Recent Developments + Opportunities & Restraints

Recent Developments (Past 2 Years)

The SOAR market has seen intensified momentum in innovation, partnerships, and platform expansions. Below are five notable developments from 2022–2024:

• Palo Alto Networks released major Cortex XSOAR updates including AI-driven dynamic playbooks and deeper integration with third-party EDR tools – designed to accelerate zero-trust enforcement.

• Cisco’s acquisition of Splunk (finalized in 2023) consolidated analytics and orchestration into a single cyber-analytics powerhouse, promising enhanced visibility and real-time threat suppression capabilities across enterprise networks.

• Swimlane launched its “Low-Code Automation Hub” in early 2024, enabling business-aligned teams outside the SOC (e.g., compliance and IT ops) to configure automated workflows without coding knowledge.

• IBM expanded Resilient’s integration with hybrid cloud systems , targeting multi-regional banks and insurers operating in AWS, Azure, and on-prem environments, enhancing policy-based action automation.

• Rapid7 acquired Noetic Cyber , a cyber asset management company, to enhance its InsightConnect SOAR tool with continuous asset visibility and configuration drift remediation capabilities.

 

Opportunities

• AI-Enhanced SOAR The integration of generative AI and machine learning is unlocking autonomous threat classification, adaptive playbooks, and smart alert escalation—paving the way for auto-SOC models.

• SOAR-as-a-Service for SMBs and MSSPs Cloud-native platforms and subscription-based SOAR offerings are democratizing access for mid-market enterprises and managed security service providers.

• Regulatory Acceleration in Emerging Markets New cybersecurity mandates in APAC, Latin America, and the Middle East are opening doors for regional deployments, especially in healthcare, finance, and utilities.

 

Restraints

• Integration Complexity and Skills Gap Many enterprises struggle with integrating SOAR into fragmented legacy infrastructure. The shortage of skilled cybersecurity engineers capable of building and maintaining workflows is another limiting factor.

• High Initial Cost of Customization Tailoring SOAR platforms to specific industry needs often requires upfront investments in orchestration logic and API connectivity, which can deter small organizations.

 

Report Coverage Table

Report Attribute	Details
Forecast Period	2024 – 2030
Market Size Value in 2024	USD 2.47 Billion
Revenue Forecast in 2030	USD 6.16 Billion
Overall Growth Rate	CAGR of 14.7% (2024 – 2030)
Base Year for Estimation	2024
Historical Data	2019 – 2023
Unit	USD Million, CAGR (2024 – 2030)
Segmentation	By Component, Deployment Mode, End User, Geography
By Component	Solution, Services
By Deployment Mode	Cloud-Based, On-Premise
By End User	BFSI, Healthcare, Government & Defense, IT & Telecom, Retail & eCommerce, Energy & Utilities
By Region	North America, Europe, Asia-Pacific, Latin America, Middle East & Africa
Country Scope	U.S., UK, Germany, China, India, Japan, Brazil, UAE, South Korea
Market Drivers	- Growth in cyberattack sophistication - Need for real-time automated response - Regulatory pressure and compliance mandates
Customization Option	Available upon request