Personalized Nutrition Market By Product Type (Active Measurement-Based Plans, Predictive Genetic and Microbiome Plans, Standard Personalized Meal Kits and Supplements); By Application (Sports & Fitness Nutrition, Weight Management & Obesity Prevention, Digestive Health Optimization, Chronic Disease Management); By End User (Direct-to-Consumer Subscribers, Corporate Wellness Programs, Clinics and Healthcare Providers, Fitness and Sports Institutions); By Geography, Segment Revenue Estimation, Forecast, 2024–2030

Introduction And Strategic Context

The Global Personalized Nutrition Market will witness a robust CAGR of 11.2% , valued at USD 15.7 billion in 2024 , expected to appreciate and reach USD 33.1 billion by 2030 , confirms Strategic Market Research.

 

Personalized nutrition refers to the science and business of tailoring dietary recommendations, products, and services to individual consumers’ genetic profiles, microbiome compositions, lifestyle data, and health objectives. This market is gaining strategic relevance in the 2024–2030 window as consumers increasingly shift from generic wellness solutions toward precision-based interventions that address unique metabolic and nutritional needs.

 

Key macro forces are shaping this growth trajectory:

• Technological Advancements: The integration of artificial intelligence , wearable devices , and biomarker-based diagnostics enables highly specific nutrient profiling. Algorithms now combine genomic, proteomic, and phenotypic data to deliver dynamic nutrition plans.

• Rising Chronic Disease Burden: With lifestyle-related disorders—such as obesity, diabetes, and cardiovascular disease—on the rise globally, consumers and health systems are seeking scalable preventative care strategies. Personalized nutrition is increasingly regarded as a cost-effective pillar of preventive medicine.

• Regulatory Progress: Regulatory frameworks in North America and Europe are gradually evolving to define claims substantiation and quality standards for personalized supplements and dietary services, improving market transparency.

• Consumer Awareness and Digital Engagement: Social media and e-commerce have educated consumers on the potential benefits of DNA-based diet plans, microbiome testing kits, and algorithmic meal recommendations.
   

Key stakeholders in this ecosystem include:

• Nutrigenomics companies developing DNA and microbiome test kits

• Digital health platforms offering AI-powered dietary planning

• Ingredient suppliers and food brands customizing formulations

• Healthcare providers and nutrition clinics integrating personalized protocols

• Investors funding start-ups in personalized supplements and subscription services

Strategic convergence is happening at the intersection of diagnostics, digital health, and functional food innovation, making this market one of the most dynamic segments in preventive healthcare.

 

Market Segmentation And Forecast Scope

The personalized nutrition market can be segmented across four primary dimensions:

1. By Product Type:

• Active Measurement-Based Plans: Programs relying on continuous biomarker monitoring, wearable integration, and real-time feedback.

• Predictive Genetic and Microbiome Plans: Solutions based on one-time or periodic DNA and gut microbiome analysis to guide nutrition.

• Standard Personalized Meal Kits and Supplements: Offerings customized through user-provided questionnaires and lifestyle data.

In 2024, the Predictive Genetic and Microbiome Plans segment is estimated to hold approximately 38% of total market share, reflecting strong consumer interest in DNA-driven solutions.

 

2. By Application:

• Sports & Fitness Nutrition – Targeted solutions to improve performance and recovery.

• Weight Management & Obesity Prevention – Programs designed to reduce weight sustainably.

• Digestive Health Optimization – Microbiome-focused interventions.

• Chronic Disease Management – Diet plans for diabetes, hypertension, and cardiovascular health.

Among these, Weight Management & Obesity Prevention is expected to be the fastest-growing application, driven by rising obesity prevalence and consumer demand for evidence-based programs.

 

3. By End User:

• Direct-to-Consumer (D2C) Subscribers: Individuals purchasing personalized plans through online platforms.

• Corporate Wellness Programs: Employers integrating tailored nutrition into health benefits.

• Clinics and Healthcare Providers: Medical professionals recommending personalized protocols.

• Fitness & Sports Institutions: Gyms and sports organizations adopting tailored meal plans.

Inferred trends suggest that Direct-to-Consumer Subscribers will remain the dominant end-user group through 2030 due to the scalability of app-based solutions and home test kits.

 

4. By Region:

• North America: Early adopter of DNA testing and AI-enabled nutrition apps.

• Europe: Strong regulatory support and high awareness in countries like the UK, Germany, and the Nordics.

• Asia Pacific: Rapidly emerging due to urbanization and growing disposable income.

• LAMEA: Nascent but showing potential, particularly in the Gulf Cooperation Council countries.

The Asia Pacific region is projected to register the highest CAGR, driven by increasing investments in digital health infrastructure and rising health-conscious middle-class consumers.

This segmentation framework ensures coverage of both product innovation and regional adoption patterns, enabling stakeholders to align their strategies with the most dynamic and profitable market pockets.

 

Market Trends And Innovation Landscape

The personalized nutrition market is undergoing a period of rapid innovation as advances in genomics, digital health platforms, and consumer engagement converge to redefine how nutrition products and services are developed and delivered. Several key trends are expected to reshape the competitive and technological landscape between 2024 and 2030:

1. Integration of AI and Predictive Analytics New-generation platforms are embedding artificial intelligence algorithms to synthesize vast datasets—combining genetic information, microbiome profiles, health records, and real-time biomarker feedback. These systems generate personalized recommendations that adapt dynamically as users’ health indicators change, driving improved engagement and measurable outcomes.

 

2. Expansion of Direct-to-Consumer Genomic and Microbiome Testing The proliferation of affordable at-home test kits is democratizing access to individualized nutrition guidance. Companies are innovating saliva-based DNA collection and stool sample microbiome sequencing, allowing consumers to unlock precise dietary recommendations with minimal friction.

 

3. Functional Ingredient Innovation Ingredient suppliers are investing in novel bioactives such as polyphenols, prebiotics, and plant-based peptides that can be custom-blended into supplements and fortified foods tailored to individual nutrient deficiencies. This trend is stimulating collaboration between biotech labs and food manufacturers to create proprietary formulations.

 

4. Rise of Subscription-Based Business Models Digital platforms are bundling personalized nutrition coaching, real-time tracking, and customized product delivery into subscription plans, driving predictable revenue streams and higher customer lifetime value.

 

5. Strategic Mergers, Partnerships, and Pipeline Investments In the past 18 months, notable strategic activity has included:

• Mergers between nutrigenomics companies and meal kit providers to create end-to-end personalized nutrition ecosystems.

• Joint ventures between biotech firms and wellness app developers to integrate DNA insights into mobile platforms.

• Venture capital investments targeting AI-powered diagnostic platforms.

Expert commentary suggests that the next wave of innovation will focus on embedding continuous glucose monitoring and microbiome re-sequencing into everyday consumer experiences—transforming static recommendations into dynamic health coaching.

 

6. Emerging Standards and Regulatory Guidance Regulators in the European Union and the United States are increasingly clarifying guidelines on data protection, health claims, and transparency in personalized nutrition. This evolution is expected to increase consumer trust and encourage broader adoption among healthcare providers.

 

7. Ecosystem Interoperability Interoperability between wearables, diagnostic tools, and nutrition planning software is improving rapidly. Open APIs and partnerships with electronic health record systems will allow personalized nutrition data to be integrated seamlessly into broader health management frameworks.

 

Competitive Intelligence And Benchmarking

The personalized nutrition market features a diverse competitive landscape that combines biotechnology, digital health, functional food manufacturing, and direct-to-consumer platforms. Below is a strategic profile of seven prominent companies driving innovation and adoption:

1. Nutrigenomix A pioneer in genetic testing for nutrition , Nutrigenomix has built a strong reputation among clinicians and sports nutritionists. The company differentiates through its research-driven genetic markers and partnerships with healthcare professionals across North America and Europe. Its strategy focuses on premium pricing, clinical validation, and professional distribution rather than mass-market D2C.

 

2. Viome Life Sciences Viome operates at the forefront of microbiome-based personalized nutrition , combining RNA sequencing technology with AI-powered recommendations. Viome’s platform delivers customized supplements and food plans. Its recent expansion into chronic disease management has positioned it as a strategic player bridging nutrition and preventive healthcare.

 

3. DNAfit (part of Prenetics Group) DNAfit offers accessible DNA-based dietary and fitness recommendations directly to consumers via digital channels. Its global reach spans the UK, Europe, and parts of Asia, and it has established a strong brand identity around affordable, user-friendly test kits integrated with lifestyle coaching .

 

4. Habit (acquired by Viome ) Originally incubated by Campbell Soup Company, Habit developed a hybrid model combining blood biomarker testing and meal kit subscriptions. Since being acquired by Viome , the brand’s capabilities have expanded to include microbiome profiling. Habit is known for pioneering the early personalized meal delivery model.

 

5. InsideTracker InsideTracker leverages blood biomarkers and DNA data to offer real-time nutrition and wellness recommendations. Its business model emphasizes subscription-based insights dashboards and tailored supplement plans. InsideTracker has built a strong following among elite athletes and biohackers.

 

6. Baze Baze provides a nutrient testing and subscription supplement service . Using finger-prick blood tests, Baze customizes nutrient replenishment plans and ships personalized vitamins monthly. Its differentiation lies in a simple onboarding process and a transparent results dashboard.

 

7. DayTwo Focused primarily on precision glycemic control , DayTwo uses microbiome analysis to craft nutrition plans for individuals with prediabetes and diabetes. This clinical orientation makes DayTwo a standout in the chronic disease management segment.

 

Competitive Strategy Summary:

• Viome , DayTwo , and InsideTracker emphasize deep scientific validation and partnerships with healthcare providers.

• DNAfit and Baze focus on direct-to-consumer convenience and subscription scalability.

• Habit pioneered the integration of biomarker testing with meal delivery.

• Nutrigenomix retains a clinician-first distribution model targeting sports and performance health.

Overall, competitive intensity is accelerating as incumbents and start-ups converge around AI integration, advanced diagnostics, and seamless digital engagement.

 

Regional Landscape And Adoption Outlook

Regional dynamics within the personalized nutrition market are shaped by cultural attitudes toward health, regulatory environments, technology penetration, and disposable income. Below is an in-depth analysis of adoption patterns and growth prospects across key regions:

North America North America remains the largest regional market , driven by early consumer adoption of DNA and microbiome testing, a mature e-commerce infrastructure, and strong interest in wellness technologies. The United States leads in both revenue and innovation, supported by venture capital funding and a dynamic start-up ecosystem. Canada is increasingly embracing personalized nutrition, particularly in metropolitan areas where health-conscious consumers are integrating digital meal planning and biomarker tracking into daily routines.

Regulatory clarity from the FDA on lab-developed tests and health claims substantiation is gradually improving, encouraging broader clinical adoption.

 

Europe Europe holds a substantial share of the market, with high consumer trust in evidence-based nutrition. Countries like Germany, the UK, and the Nordics are at the forefront due to favorable reimbursement policies and public health initiatives targeting obesity and chronic disease prevention. In Germany, insurance providers are piloting coverage for select nutrigenomic tests, while the UK’s NHS has initiated research collaborations to explore personalized nutrition’s impact on long-term health outcomes.

Europe also has a progressive regulatory environment emphasizing data privacy (GDPR compliance) and transparency in product claims.

 

Asia Pacific The Asia Pacific region is projected to register the fastest CAGR through 2030 , fueled by rising middle-class incomes, rapid digitalization, and growing awareness of lifestyle diseases.

• China : Significant growth potential exists as consumers increasingly turn to app-based nutrition programs and microbiome testing. The market is supported by a young, tech-savvy population and proactive government health initiatives.

• Japan and South Korea : Early adopters of functional foods and precision health solutions, these countries have strong infrastructure and mature consumer expectations.

• India : Still in the nascent phase but demonstrating high potential in urban centers where preventive health spending is accelerating.

Asia Pacific’s growth is expected to benefit from strategic partnerships between global nutrition firms and local distribution channels.

 

LAMEA (Latin America, Middle East, and Africa) The LAMEA region represents a smaller but gradually expanding opportunity.

• Gulf Cooperation Council countries (UAE, Saudi Arabia) are investing heavily in digital health infrastructure and preventive care, opening new markets for DNA testing and app-based diet planning.

Latin America , especially Brazil and Mexico, shows increasing interest in personalized nutrition, but adoption is constrained by income disparities and regulatory complexity.

• Africa remains the most underserved market, with limited infrastructure and awareness. However, mobile-first health solutions and telemedicine platforms may unlock future potential.

 

White Space Opportunities

Emerging economies in Asia and Latin America with young, health-conscious populations but limited access to clinical-grade personalized nutrition.

• Integration into corporate wellness programs , especially in rapidly digitizing economies.

• Expansion of affordable microbiome test kits tailored for middle-income consumers.

Expert consensus is that companies able to localize offerings—through language customization, culturally relevant recommendations, and flexible pricing—will gain significant competitive advantage in these underserved regions.

 

End-User Dynamics And Use Case

The personalized nutrition market is characterized by a diverse end-user base, each with unique adoption drivers and implementation pathways. Understanding how these segments integrate personalized nutrition solutions is critical to gauging market opportunities:

1. Direct-to-Consumer (D2C) Subscribers This is the largest end-user segment , comprising health-conscious individuals who self-purchase DNA testing kits, microbiome assessments, and subscription meal plans. Motivated by convenience, curiosity, and self-optimization, these consumers are typically aged 25–55, with above-average disposable income.

• Adoption is driven by mobile apps and influencer marketing that highlight the benefits of data-driven diets.

• D2C platforms often combine personalized coaching, automated nutrient tracking, and recurring shipments of tailored supplements.

 

2. Corporate Wellness Programs Enterprises are increasingly integrating personalized nutrition into employee health benefits.

• The goals are reducing healthcare costs, improving productivity, and enhancing employee engagement.

• Solutions often include genetic or biomarker assessments , customized reports, and virtual consultations.

• Adoption is most prevalent in technology and professional services sectors where employers differentiate themselves through progressive wellness offerings.

 

3. Clinics and Healthcare Providers Medical professionals and specialty clinics are adopting personalized nutrition as part of chronic disease management and preventative care pathways.

• Clinicians are using DNA and microbiome insights to inform dietary prescriptions , particularly for diabetes, obesity, and gastrointestinal disorders.

• Adoption barriers include lack of reimbursement frameworks and clinician training.

• However, early pilots in Europe and North America show promising outcomes in patient adherence and biomarker improvement.

 

4. Fitness and Sports Institutions Elite sports academies, gyms, and professional teams are leveraging personalized nutrition to optimize athletic performance and recovery.

• Programs integrate blood biomarker analysis, continuous glucose monitoring, and AI-driven meal planning.

• This segment values scientific rigor and rapid feedback loops to fine-tune diet regimens.

 

Use Case Example

A tertiary hospital in South Korea implemented a pilot program combining microbiome testing with AI-powered nutrition planning for patients managing prediabetes. Over a 12-month period, the hospital observed a 22% improvement in glycemic control compared to standard dietary counseling alone. Patients reported higher satisfaction and adherence due to the program’s interactive mobile app and personalized meal suggestions. The success of this initiative has prompted the hospital to expand personalized nutrition protocols to cardiovascular disease management pathways.

This example illustrates the procedural value of personalized nutrition in a clinical setting—demonstrating how integration of digital tools and diagnostics can improve health outcomes.

 

Recent Developments + Opportunities & Restraints

Recent Developments (Last 2 Years)

• Viome launched a clinical-grade precision supplements platform , combining RNA sequencing data with personalized formulations.

• DNAfit introduced a subscription model for ongoing diet and fitness coaching , including dynamic updates to recommendations as biomarkers change.

• DayTwo secured new funding to expand its microbiome-based nutrition programs for metabolic disease management in the U.S. and Europe.

• InsideTracker announced integration with continuous glucose monitoring devices , providing real-time personalization of nutrition plans.

• Baze partnered with European retailers to distribute affordable blood-based nutrient test kits , expanding access to middle-income consumers.

 

Opportunities

• Emerging Markets Expansion: Rapid urbanization and rising disposable income in Asia Pacific and Latin America create large, underserved consumer bases ready for personalized nutrition solutions.

• Integration of Wearables and Digital Health Platforms: Continuous monitoring through devices like CGMs and smartwatches is fueling innovation in dynamic, adaptive diet planning.

• Growing Employer Demand: Corporate wellness programs are increasingly adopting personalized nutrition as part of comprehensive health benefits to reduce costs and improve employee wellbeing.

 

Restraints

• Regulatory Uncertainty: Differing global standards for claims substantiation, data protection, and lab-developed tests can delay product approvals and hinder consumer trust.

• High Cost of Advanced Testing: Despite falling prices, DNA and microbiome testing remain unaffordable for many middle-income consumers, limiting mass adoption.
   

7.1. Report Coverage Table

Report Attribute	Details
Forecast Period	2024 – 2030
Market Size Value in 2024	USD 15.7 Billion
Revenue Forecast in 2030	USD 33.1 Billion
Overall Growth Rate	CAGR of 11.2% (2024 – 2030)
Base Year for Estimation	2024
Historical Data	2019 – 2023
Unit	USD Million, CAGR (2024 – 2030)
Segmentation	By Product Type, By Application, By End User, By Geography
By Product Type	Active Measurement-Based Plans, Predictive Genetic and Microbiome Plans, Standard Personalized Meal Kits and Supplements
By Application	Sports & Fitness Nutrition, Weight Management & Obesity Prevention, Digestive Health Optimization, Chronic Disease Management
By End User	Direct-to-Consumer Subscribers, Corporate Wellness Programs, Clinics and Healthcare Providers, Fitness and Sports Institutions
By Region	North America, Europe, Asia Pacific, LAMEA
Country Scope	U.S., Canada, UK, Germany, China, Japan, India, Brazil, GCC Countries
Market Drivers	- AI and wearable integration driving dynamic personalization - Rising chronic disease burden fueling preventive care adoption - Rapid growth in emerging economies
Customization Option	Available upon request