Motorcycle e-Call Market By Technology (Cellular e-Call, Bluetooth e-Call, Wi-Fi e-Call); By End User (OEMs, Aftermarket); By Region, Segment Revenue Estimation, Forecast, 2024–2030

1. Introduction and Strategic Context

The Global Motorcycle E- Call Market is positioned for substantial growth with a CAGR of 10.5% , expected to be valued at USD 2.1 billion by 2024 and projected to reach USD 4.8 billion by 2030, according to Strategic Market Research.

Motorcycle e-Call systems, which automatically notify emergency responders in case of an accident, are increasingly becoming a vital component of safety technology in the two-wheeler sector. With road safety being a major concern globally, e-Call services are revolutionizing the motorcycle safety landscape. Rising motorcycle usage, coupled with technological advances in telematics, is driving the demand for these systems.

Several macro trends influence this market. Stringent regulations in Europe and other regions mandating vehicle safety technologies are compelling manufacturers to integrate these solutions. Moreover, advancements in 5G and IoT technologies enhance the capabilities of e-Call systems, improving response times and accuracy of emergency notifications.

The key stakeholders in this market include OEMs , telecommunications companies , emergency service providers , and government agencies . As the market expands, players must collaborate with various entities to ensure optimal integration and performance of e-Call systems across regions.

2. Market Segmentation and Forecast Scope

The Motorcycle e-Call Market is segmented based on multiple factors to understand the diverse adoption rates and technological integration within the motorcycle industry. The key segmentation dimensions include:

By Technology

• Cellular e-Call : Using cellular networks to transmit data, this is the most prevalent technology for e-Call systems due to its widespread adoption and infrastructure availability.
• Bluetooth e-Call : Leveraging Bluetooth technology, this system is mainly used in conjunction with rider helmets or other wearable devices.
• Wi-Fi e-Call : An emerging technology, where Wi-Fi networks can transmit emergency signals, particularly in urban areas with dense connectivity.

Fastest-Growing Segment : Bluetooth e-Call systems are expected to grow rapidly due to the increasing adoption of smart helmets and personal connectivity technologies among motorcyclists.

By End-User

• OEMs (Original Equipment Manufacturers) : This group includes motorcycle manufacturers that integrate e-Call systems directly into new motorcycle models.
• Aftermarket : This segment includes third-party solutions added to motorcycles after their purchase, offering riders the flexibility of retrofitting e-Call systems into existing vehicles.

Largest Segment : The OEM segment is the largest, as manufacturers are incorporating e-Call systems into their latest models to comply with emerging regulations and to enhance safety features.

By Region

• North America : Early adoption of motorcycle safety technologies and a well-established emergency services infrastructure support market growth.
• Europe : The largest regional market, driven by stringent regulations mandating e-Call systems in motorcycles.
• Asia Pacific : The fastest-growing region, fueled by increasing motorcycle adoption and demand for enhanced safety features in emerging markets like India and China.

Fastest-Growing Region : Asia Pacific is witnessing rapid growth, driven by increasing motorcycle usage and heightened safety awareness in developing economies.

3. Market Trends and Innovation Landscape

The Motorcycle e-Call Market is evolving rapidly with innovations in safety technologies and communication systems. Several trends are shaping the future of this market:

Advancements in Communication Networks

The integration of 5G networks is enhancing the performance of motorcycle e-Call systems by enabling real-time, high-speed communication between motorcycles and emergency services. This allows for faster accident detection and quicker response times, improving the effectiveness of emergency medical assistance.

Smart Helmet Integration

The development of smart helmets equipped with e-Call capabilities is a key trend in the market. These helmets can detect accidents and transmit alerts to emergency responders, even if the rider is unconscious. These helmets often include other features, such as voice communication, GPS tracking, and environmental monitoring.

As one expert noted, "Smart helmets are poised to become a game-changer, offering riders a seamless connection to emergency services and enhancing their overall safety experience."

AI and Machine Learning in Accident Detection

AI is becoming crucial in enhancing the accuracy of e-Call systems. By using machine learning algorithms to analyze accident data, e-Call systems can better differentiate between minor incidents and serious accidents, ensuring that emergency services are dispatched only when needed. These algorithms can also learn from historical data to improve the system's predictive capabilities.

Cloud-Based Solutions

Cloud computing is enabling better data storage and faster processing of e-Call information. Emergency responders can access real-time data, such as the rider’s GPS location, accident severity, and other contextual information, helping them prepare for a quicker and more effective response.

Regulatory Push for Safety Standards

Governments, especially in Europe , are enforcing regulations that mandate the integration of e-Call systems in all new motorcycles. The European Union has already made it mandatory for motorcycles above a certain engine capacity to be equipped with automatic emergency call systems, which is influencing OEMs to prioritize these technologies in new models.

These advancements are not just about technology, but also about regulatory frameworks that push for higher safety standards in the industry. This synergy between innovation and regulation is propelling the market forward.

4. Competitive Intelligence and Benchmarking

The Motorcycle e-Call Market is highly competitive, with a mix of established automotive technology providers and specialized startups offering innovative solutions. Here’s an overview of some of the key players:

Bosch Mobility Solutions

Bosch is a global leader in automotive safety technologies and has been a significant player in the motorcycle e-Call market. The company offers advanced communication systems and accident detection solutions, focusing on integration with motorcycle manufacturers (OEMs). Bosch’s established partnerships with OEMs and its deep expertise in automotive electronics give it a strong position in the market.

Strategy : Bosch focuses on delivering robust, scalable e-Call solutions integrated into the broader context of motorcycle safety. They emphasize seamless system integration and regulatory compliance.

Continental AG

Continental is another major player, known for its high-quality telematics and safety solutions. The company offers both OEM solutions and aftermarket products. Continental’s e-Call solutions are compatible with various vehicle types, and the company is investing in expanding its portfolio to include advanced crash detection systems.

Strategy : Continental’s strategy revolves around building partnerships with motorcycle manufacturers and offering flexible solutions that cater to both high-end and mass-market segments.

Trakm8

Trakm8 specializes in telematics and fleet management solutions, and has made a move into the motorcycle e-Call sector. The company focuses on aftermarket solutions that are cost-effective and easy to retrofit onto existing motorcycles.

Strategy : Trakm8 is targeting the aftermarket segment by offering solutions that can be added to motorcycles already on the road. They prioritize affordability and ease of installation.

Vodafone Group

Vodafone is a leader in telecommunications and is leveraging its connectivity infrastructure to offer robust e-Call services. Their system uses cellular networks to transmit emergency alerts from motorcycles, offering real-time accident detection and dispatch to emergency services.

Strategy : Vodafone’s strength lies in its global reach and its ability to provide reliable cellular network coverage for e-Call services across regions. Their market strategy is centered around forming partnerships with motorcycle OEMs and emergency response networks.

Teletrac Navman

Teletrac Navman is primarily known for its GPS tracking and fleet management solutions, but it has expanded into the motorcycle e-Call market by offering a telematics solution that provides real-time tracking and accident detection. Their offerings cater more to the fleet management sector but are also available for high-end motorcycles in specific markets.

Strategy : Teletrac Navman targets fleets of motorcycles and focuses on leveraging GPS and telematics technology for both commercial and personal use. Their strategy includes the integration of e-Call systems with broader fleet management solutions.

Mobileye

Mobileye , a subsidiary of Intel , is a leader in driver assistance systems. Although primarily known for its work in the automobile sector, Mobileye is venturing into motorcycle safety technologies. Their e-Call solutions rely on advanced sensor technologies that detect collisions in real-time, enabling rapid emergency notifications.

Strategy : Mobileye's focus is on integrating its advanced vision and sensor technologies into e-Call systems, making it a key player in the development of more accurate and automated emergency response systems for motorcycles.

5. Regional Landscape and Adoption Outlook

The adoption of motorcycle e-Call systems varies significantly by region, influenced by factors such as regulatory environments, infrastructure, and market maturity. Let’s explore how different regions are positioning themselves in the e-Call market.

North America

North America is a mature market for motorcycle safety technologies, with high levels of regulatory support and infrastructure for emergency services. While the adoption of e-Call systems has been slower compared to Europe, there is growing awareness and demand for these systems, particularly in the U.S. and Canada. The presence of major OEMs, along with a strong focus on rider safety, is driving this market.

Key Trends :

• The U.S. is beginning to explore regulatory initiatives around motorcycle safety, although e-Call is not yet mandated.
• OEMs are starting to include e-Call systems as part of their high-end models, and smart helmets equipped with e-Call functionality are gaining traction.
• Telecom providers like AT&T and Verizon are providing the necessary connectivity infrastructure for e-Call systems.

Europe

Europe stands out as the global leader in the motorcycle e-Call market due to strong regulatory frameworks. The European Union has mandated the implementation of e-Call systems in all new motorcycles over a certain engine capacity, driving widespread adoption among motorcycle manufacturers. Additionally, advanced emergency response systems and infrastructure in many European countries further facilitate the growth of the market.

Key Trends :

• EU regulations are pushing for e-Call integration, particularly in motorcycles with engine capacities of over 125cc.
• Leading European motorcycle manufacturers, such as BMW Motorrad and KTM , are adopting e-Call systems in their new models.
• Government-funded programs are supporting the integration of safety technologies, including e-Call, into public transportation and emergency services.

Asia Pacific

Asia Pacific is the fastest-growing region for the motorcycle e-Call market, driven by rapid increases in motorcycle ownership and rising awareness about road safety. Countries like India , China , and Indonesia are seeing a surge in the number of motorcycles on the road, with safety systems becoming a higher priority for both consumers and governments.

Key Trends :

• The lack of regulatory mandates makes e-Call adoption in this region voluntary, though increasing demand for safety features is fostering growth.
• Emerging countries, such as India and China , are witnessing significant growth in the motorcycle market, prompting more OEMs to offer safety features like e-Call in entry-level models.
• The growing middle class and increasing urbanization in countries like Vietnam and Thailand are contributing to higher motorcycle sales, further driving the demand for safety technologies.

Latin America, Middle East & Africa (LAMEA)

In the LAMEA region, the adoption of motorcycle e-Call systems is still in its infancy, with the market primarily driven by a few progressive countries investing in road safety. However, Brazil , Mexico , and South Africa are starting to see greater integration of these systems in high-end motorcycle models. In many countries, the focus is still on improving basic road safety, which leaves room for e-Call systems to grow in the coming years.

Key Trends :

• Brazil and Mexico have shown a growing interest in safety technologies, with some high-end motorcycle models now integrating e-Call systems.
• South Africa has started pilot programs for advanced safety features, including e-Call, but large-scale adoption remains slow.
• Middle Eastern countries are investing in smart city and transport technologies, which could influence the future adoption of e-Call systems in motorcycles.

Key Growth Areas :

• Urbanization and motorcycle ownership are key growth drivers in the Asia Pacific and Latin America regions.
• Regulatory changes in Europe and North America will further accelerate market growth.
• Government and private sector collaborations in emerging markets could drive the adoption of e-Call systems in motorcycles across LAMEA.

6. End-User Dynamics and Use Case

The Motorcycle e-Call Market serves a diverse range of end-users, each with unique needs and challenges. These users include motorcycle manufacturers (OEMs) , telecommunications providers , and emergency response agencies , each playing a crucial role in the adoption and deployment of e-Call systems.

Motorcycle Manufacturers (OEMs)

OEMs are the primary drivers of e-Call system integration, embedding these technologies directly into their motorcycles. As regulations become stricter and consumer demand for safety features rises, OEMs are rapidly adopting e-Call systems in their newer models.

Key Expectations :

• Regulatory Compliance : OEMs in regions like Europe are prioritizing e-Call integration to meet mandatory safety requirements.
• Technology Integration : Manufacturers require seamless integration of e-Call systems with existing motorcycle platforms, ensuring minimal disruption in production lines and ensuring system reliability.

For example, BMW Motorrad has been incorporating e-Call technology in their flagship models, ensuring the highest safety standards for their customers while complying with emerging regulations.

Telecommunications Providers

Telecom companies play a key role in enabling the connectivity needed for motorcycle e-Call systems. With their cellular networks, these providers offer the communication infrastructure that links motorcycles with emergency responders in case of an accident.

Key Expectations :

• Reliable Coverage : Telecommunication providers must offer nationwide or even global coverage to ensure that e-Call systems function effectively, particularly in rural or remote areas.
• Low Latency : In emergency situations, low latency in communication is crucial to minimize response time.

Telecom giants like Vodafone and AT&T are critical players in this aspect, leveraging their global network reach to provide reliable connectivity for e-Call systems.

Emergency Response Agencies

The primary beneficiaries of motorcycle e-Call systems are emergency response agencies, which rely on accurate, real-time data from the e-Call systems to ensure timely and effective rescue operations.

Key Expectations :

• Accurate Location Data : Emergency responders depend on precise GPS information and accident severity data to dispatch the appropriate help.
• System Reliability : To ensure effective response, the e-Call system must be highly reliable, especially in adverse weather conditions or areas with poor connectivity.

A real-world example of e-Call’s impact is a major motorcycle crash in Germany , where e-Call technology immediately transmitted location data, enabling a rapid response by emergency services and saving valuable minutes that were crucial for the rider’s survival.

Use Case Example:

A motorcycle manufacturer in Japan recently launched a high-end sportbike model with integrated e-Call technology. During a test ride, a rider experienced a severe crash, which triggered the e-Call system automatically. Within seconds, the system transmitted the rider’s location, the severity of the accident, and crucial medical data (like heart rate) to emergency services. As a result, emergency responders reached the site within minutes, providing immediate care. The quick response likely saved the rider’s life.

This highlights how e-Call systems not only offer riders peace of mind but also play a critical role in reducing emergency response times and improving overall rider safety.

7. Recent Developments + Opportunities & Restraints

Recent Developments (Last 2 Years)

• Regulatory Advancements in Europe : In 2023, the European Union extended its e-Call mandate to include all new motorcycles with engine capacities over 125cc. This regulation aims to enhance road safety and significantly increase the adoption of e-Call systems in motorcycles, ensuring that emergency services are notified immediately in case of an accident.
• Integration of 5G Networks for Enhanced Performance : In 2024, Vodafone Group partnered with motorcycle OEMs to integrate 5G networks into e-Call systems, offering ultra-low latency communication for faster response times. This partnership is expected to improve emergency response efficacy, especially in urban areas with dense traffic.
• Launch of Smart Helmets with e-Call Features : In 2023, Dainese , a leading motorcycle gear manufacturer, unveiled a smart helmet with integrated e-Call capabilities. The helmet uses Bluetooth and IoT technologies to detect accidents and automatically notify emergency services, even if the rider is unable to make a call.
• Telematics Partnerships : In 2024, Trakm8 partnered with major motorcycle insurers to offer telematics-based e-Call systems as part of insurance packages. This allows insurers to offer discounts to riders who install e-Call systems in their motorcycles, driving the adoption of these technologies.
• Investment in Motorcycle Safety in Asia : Honda launched a pilot project in India in 2024 to equip its entry-level motorcycles with e-Call systems. This initiative is designed to improve safety in one of the world’s largest motorcycle markets, which has seen an increase in road accidents.

Opportunities

• Expansion in Emerging Markets : As motorcycle ownership continues to rise in emerging markets like India , China , and Southeast Asia , there is a huge opportunity for e-Call systems to gain traction. These regions have low adoption rates for safety features, and the market for advanced safety technology is set to expand significantly as consumer awareness and regulatory pressures increase.
• AI and Machine Learning Integration : The integration of AI and machine learning in accident detection systems offers a significant opportunity for improving the accuracy of e-Call systems. AI can help differentiate between minor incidents and serious crashes, reducing the number of false alarms and ensuring emergency services are dispatched only when necessary.
• Government and Insurance Collaborations : Governments and insurance companies are increasingly exploring collaborations to promote motorcycle safety. Incentive programs from insurers, offering discounts to riders who install e-Call systems, can drive wider adoption. Additionally, regulatory support for e-Call systems can open doors for further growth in the market.
• Smart Helmet Market Growth : The rise of smart helmets is an exciting opportunity for the market. These helmets offer a seamless, integrated experience for riders, combining e-Call capabilities with other features like navigation, music, and communications. As consumer interest in smart helmets grows, e-Call technology will become a core component of these devices.

Restraints

• High Cost of Implementation : While motorcycle e-Call systems offer significant safety benefits, the cost of implementation remains a barrier, particularly in emerging markets. Many riders, especially in regions like India and Africa , may find the technology prohibitive, slowing the rate of adoption.
• Lack of Infrastructure in Rural Areas : Despite improvements in telecommunications, rural areas often face limited network coverage, which can hinder the effectiveness of e-Call systems. For e-Call systems to be fully effective, especially in remote regions, telecom providers need to expand coverage and reduce network outages.
• Consumer Resistance to New Technology : While the benefits of e-Call systems are clear, consumer resistance to adopting new technologies can be an obstacle. Many riders may view the technology as an unnecessary expense or feel that existing safety measures are sufficient. Overcoming this resistance requires education and awareness campaigns.

As one industry expert mentioned, "While regulations are driving adoption, the real challenge lies in convincing motorcycle riders of the long-term value and safety benefits of e-Call technology."

7.1 Report Coverage Table