Modified Atmosphere Packaging Market By Product Type (Flexible Packaging, Rigid Packaging, Active Packaging); By Application (Food & Beverage, Pharmaceuticals, Cosmetics & Personal Care); By End User (Food Manufacturers, Pharmaceutical Companies, Retailers, Logistics Providers); By Geography, Segment Revenue Estimation, Forecast, 2024–2030

Introduction And Strategic Context

The Global Modified Atmosphere Packaging (MAP) Market is on the rise, poised to experience a steady CAGR of 5.23 % from 2024 to 2030 , reaching a value of USD 24.1 billion by 2030, up from USD 14.5 billion in 2024, according to Strategic Market Research.

 

MAP, which involves altering the atmospheric composition within a package, primarily aims to extend the shelf life of perishable products like fresh food and pharmaceuticals. This technology is indispensable in sectors such as food and beverage, healthcare, and logistics, where maintaining freshness and quality is critical. As consumers demand more convenience and longer-lasting goods, the adoption of MAP technology is becoming increasingly pivotal in enhancing product longevity and safety.

 

The global rise in consumer awareness of food preservation methods, coupled with growing demand for fresh, natural, and minimally processed food, is a primary catalyst for MAP's growth. The increasing complexity of food supply chains, influenced by global trade, is further driving demand for packaging solutions that ensure product integrity throughout transit. Regulatory frameworks for food safety are tightening globally, with MAP playing an essential role in helping food manufacturers comply with these increasingly stringent standards.

 

In the strategic window of 2024–2030, the market will also benefit from technological advancements, with innovations in barrier films, active packaging materials, and sensor technologies enhancing the performance of MAP systems. These advances enable better control over oxygen, carbon dioxide, and nitrogen levels within packages, which in turn improves food preservation without the need for preservatives. The surge in demand for ready-to-eat meals, coupled with rising disposable incomes, particularly in emerging markets, is set to fuel substantial growth for the MAP market in the coming years.

 

Key stakeholders in the market include OEMs , food manufacturers , pharmaceutical companies , retailers , and regulatory bodies . The involvement of these entities ensures a dynamic interplay of supply and demand, pushing the development of more efficient packaging solutions.

 

The growing shift toward sustainable packaging solutions is also significant. As environmental concerns rise, the focus on biodegradable, recyclable, and eco-friendly MAP options is expected to intensify during this period.

 

Market Segmentation And Forecast Scope

The modified atmosphere packaging (MAP) market is segmented across several dimensions, reflecting its diverse applications and the varied needs of different industries. This segmentation will provide a clearer understanding of the dynamics and growth prospects in various sectors and regions.

By Product Type

MAP technology is typically divided into several product types based on the materials used for packaging. These include:

• Flexible Packaging : This segment is currently the largest, accounting for approximately 54% of market revenue in 2024 . Flexible films, pouches, and bags are commonly used for packaging perishable food items such as fruits, vegetables, and meats. They are favored for their ability to maintain an optimal balance of gases inside the package while being lightweight and cost-effective.

• Rigid Packaging : This segment includes containers like trays, tubs, and bottles. While less flexible than their counterparts, rigid packaging solutions are essential for high-end and premium food items, pharmaceuticals, and beverages. They are anticipated to grow at a slightly faster pace than flexible packaging in the coming years, driven by the rise in ready-to-eat meals and the demand for longer shelf-life pharmaceutical products.

• Active Packaging : An emerging category within MAP, this segment includes packaging with embedded active components, such as oxygen scavengers or moisture control agents. This technology enhances the effectiveness of MAP by further extending the shelf life of products, particularly in the food industry. It is expected to witness strong growth due to consumer preference for longer-lasting and fresher products.

 

By Application

MAP technology finds applications in various sectors, each driving different demand patterns:

• Food & Beverage : The dominant segment, food and beverage packaging, remains the largest consumer of MAP, with a projected market share of 62% by 2024 . Within this segment, meat and poultry products, fresh fruits and vegetables, and ready-to-eat meals are significant contributors. Consumers' increasing preference for minimally processed, preservative-free products makes MAP an attractive option for extending the shelf life of fresh and semi-processed food items.

• Pharmaceuticals : MAP is gaining traction in the pharmaceutical industry, particularly for packaging sensitive products like vaccines, biologics, and other temperature-sensitive medicines. The market for pharmaceutical packaging using MAP is projected to grow robustly in the coming years, driven by stringent regulatory standards and the growing demand for personalized medicine.

• Cosmetics and Personal Care : The use of MAP in cosmetic packaging is gaining attention, with a focus on maintaining product quality and extending shelf life. The cosmetic industry’s drive for innovation in packaging that offers both protection and aesthetic appeal is likely to spur growth in this segment.

 

By End User

The end-user segmentation reveals who is adopting MAP technology:

• Retailers : Retail chains, particularly those in the grocery and foodservice sectors, are expected to account for the largest share of the MAP market. The demand for fresh food products, combined with the need for extended shelf life, makes MAP a critical component of modern retail packaging strategies.

• Food Manufacturers : Food manufacturers are the key consumers of MAP technologies, especially for items that require preservation during transit, such as frozen foods, dairy, and processed meats. These manufacturers are increasingly adopting MAP for both raw and finished products to reduce waste and meet growing consumer demands for fresher products.

• Pharmaceutical Companies : Pharmaceutical companies are becoming significant users of MAP due to the growing demand for safe and stable storage of biologics, vaccines, and other sensitive medical products.

 

By Region

• North America : North America is expected to continue its dominance in the MAP market due to stringent regulatory standards in food safety and the high demand for packaged food. The U.S. market, driven by large food and beverage manufacturers and a growing interest in sustainable packaging, will remain the largest contributor to the region’s market growth.

• Europe : Europe is anticipated to see steady growth in MAP technology adoption, particularly in the food industry. Stringent regulations and a strong emphasis on sustainability are likely to drive the adoption of advanced MAP technologies in the region, particularly in markets like Germany, France, and the UK.

• Asia Pacific : The Asia Pacific region, particularly China and India , is expected to register the highest growth in the coming years. The rising disposable incomes, urbanization, and expanding food processing industries are the primary factors behind this growth.

• LAMEA : The Latin America, Middle East, and Africa (LAMEA) market represents a growing opportunity for MAP technology. The rising demand for processed and packaged foods in Latin America and the Middle East, along with increasing healthcare investments in Africa, positions LAMEA as a key region for growth.

This segmentation indicates clear patterns of demand across different industries and regions. Flexible packaging will continue to dominate, while active packaging and pharmaceutical applications will grow rapidly as technology advances and new opportunities emerge.

 

Market Trends And Innovation Landscape

The modified atmosphere packaging (MAP) market is evolving, driven by several dynamic trends and technological innovations that are reshaping how products are preserved and delivered to consumers. These innovations are not only enhancing the performance of MAP systems but also enabling new applications, particularly in sectors like food, pharmaceuticals, and cosmetics. Below are some of the key trends and innovations in the MAP space.

1. Technological Advancements in Barrier Films and Materials

A major trend in MAP is the continuous innovation in packaging materials, particularly barrier films. These films control the levels of gases such as oxygen, carbon dioxide, and nitrogen within the package, ensuring the longevity and freshness of the contents. Active barrier films are being developed to integrate additional functionalities such as moisture and odor control. These films help extend shelf life while reducing the need for preservatives.

The emergence of intelligent packaging , which incorporates sensors and indicators to monitor the status of products, is also gaining traction. This technology can alert consumers or manufacturers when a product’s shelf life is nearing its end, ensuring optimal freshness and safety.

 

2. Sustainability and Eco-friendly Packaging Solutions

Sustainability continues to be a dominant theme across the packaging industry, and MAP is no exception. As consumer awareness of environmental issues rises, there is a growing demand for eco-friendly packaging solutions . Biodegradable, recyclable, and compostable packaging materials are becoming more mainstream, helping brands meet sustainability goals while still delivering the benefits of MAP.

 

Recyclable films , made from materials like polyethylene or polypropylene, are gaining popularity. Additionally, manufacturers are working on creating plant-based films and bio-polymers , which further reduce the environmental impact of MAP. The move towards sustainability is being driven by consumer demand, regulatory pressures, and the increasing focus on reducing plastic waste.

As more companies pivot toward environmentally conscious practices, MAP solutions that balance performance with sustainability will see increased adoption. This shift toward greener packaging is likely to be a significant competitive differentiator in the coming years.

 

3. Growth of Active and Intelligent Packaging

Active packaging, which incorporates components that interact with the environment inside the package, is rapidly becoming more integrated with MAP. These packaging solutions can actively control moisture, oxygen, or ethylene, preventing spoilage and degradation of fresh products like fruits and vegetables. Oxygen scavengers and moisture regulators are especially crucial for improving the shelf life of perishable goods without the need for chemical preservatives.

In parallel, intelligent packaging —which uses sensors and indicators to monitor product freshness and communicate real-time information about the condition of the contents—is revolutionizing the market. These advancements not only offer convenience but also provide additional value for both consumers and manufacturers, ensuring products are always fresh and safe for consumption.

 

4. Integration with Smart Technology and IoT

The integration of Internet of Things (IoT) technology with MAP systems is another cutting-edge trend. Sensors embedded in the packaging can now communicate data to manufacturers or retailers, tracking variables like temperature, humidity, and gas levels during transportation and storage. This data is invaluable for maintaining the quality of perishable products, particularly in the food and pharmaceutical sectors.

The use of smart packaging is particularly beneficial for supply chain management, ensuring that products are stored and transported under optimal conditions. This trend is expected to continue growing, with more packaging systems integrating real-time data collection to enhance visibility and operational efficiency.

 

5. Personalized and On-Demand Packaging

As consumer demand for personalization increases, the MAP industry is beginning to explore more on-demand packaging solutions. This allows brands to tailor packaging to specific consumer preferences, whether it’s custom designs, sizes, or product bundles. Additionally, MAP technologies are being adapted to handle a wider variety of products, including low-volume, high-value goods like specialty foods, small-batch pharmaceuticals, or luxury cosmetic items.

 

6. Regulatory Pressure and Quality Assurance

The increasing demand for regulatory compliance in food safety and pharmaceutical packaging is shaping the MAP market. Food safety regulations , such as those established by the FDA and EFSA , are placing additional pressure on manufacturers to adopt more effective preservation technologies. MAP is increasingly seen as a key tool in ensuring that products meet these rigorous standards, especially for high-risk perishable goods like seafood, dairy, and fresh meats.

Similarly, the pharmaceutical industry is seeing an uptick in MAP use due to the need for stable packaging solutions for biologics, vaccines, and other sensitive medicines. Regulatory agencies are setting high standards for packaging in this sector, particularly regarding temperature control and contamination prevention.

Technological innovations that support these regulatory needs, such as tamper-proof seals, airtight packaging, and traceability features, are further driving the adoption of MAP in the pharmaceutical industry.

 

Bottom Line:

The MAP market is at the intersection of several powerful trends, including technological innovation, sustainability efforts, and the growing need for regulatory compliance. The sector is moving toward smarter, more efficient packaging solutions that offer more than just extended shelf life—they’re increasingly offering sustainability , real-time monitoring , and intelligent functionality that will shape the future of packaging in the food, pharmaceutical, and consumer goods industries.

 

Competitive Intelligence And Benchmarking

The modified atmosphere packaging (MAP) market is highly competitive, with a range of players offering innovative packaging solutions that cater to diverse industries like food, pharmaceuticals, and consumer goods. Key players in this market are investing heavily in research and development to maintain a competitive edge and drive future growth. Let’s look at the leading companies and their strategies in the MAP space.

1. Amcor Limited

• Strategy : Amcor is one of the biggest players in the MAP industry, known for its comprehensive portfolio of sustainable packaging solutions. The company is heavily focused on integrating sustainability into its product offerings, using recyclable and biodegradable materials. Amcor’s continuous investment in R&D is centered around improving packaging performance, such as increasing barrier properties for better preservation of food.

• Global Reach : Amcor operates in North America , Europe , and Asia Pacific , with a significant market presence in the food and beverage industry. The company’s global footprint ensures a strong supply chain, enabling it to serve large multinational corporations in the food sector.

• Product Differentiation : Amcor’s differentiation lies in its ability to offer eco-friendly MAP solutions that align with increasing environmental concerns. The company has been a leader in introducing recyclable and compostable films that provide the same high-quality preservation as traditional plastic packaging.

 

2. Sealed Air Corporation

• Strategy : Sealed Air is another major player, focusing on innovation in active and intelligent packaging . The company’s MAP solutions often integrate sensors and gas-regulating technologies, which help maintain product quality during storage and transport. Sealed Air also emphasizes its commitment to sustainable packaging , including efforts to reduce its carbon footprint and produce eco-friendly materials.

• Global Reach : Sealed Air has a vast presence across North America , Europe , and Asia Pacific , with strong operations in the food processing and pharmaceutical sectors. The company is expanding its influence in emerging markets, particularly in Asia , where the demand for MAP solutions is growing rapidly.

• Product Differentiation : Sealed Air’s Cryovac ® brand is one of the most recognized names in the MAP market, particularly for its high-performance vacuum-sealed packaging. The company also differentiates itself with its focus on intelligent packaging solutions, such as its SmartLife ® technology, which helps track the temperature and condition of packaged goods in real-time.

 

3. Berry Global, Inc.

• Strategy : Berry Global offers a broad range of packaging solutions, including modified atmosphere packaging , to industries like food, beverages, and healthcare. The company focuses on sustainability and innovation , creating packaging that reduces waste and increases product shelf life. Berry Global is known for leveraging advanced barrier films to enhance MAP’s efficiency and extend the freshness of food products.

• Global Reach : Berry Global operates in more than 40 countries, serving markets in North America , Europe , and Asia Pacific . Its global footprint allows it to meet the diverse needs of food manufacturers, pharmaceutical companies, and other key industries requiring MAP solutions.

• Product Differentiation : Berry Global’s innovation in sustainable packaging is a significant differentiator. The company is a leader in developing recyclable barrier films , which are increasingly sought after as companies aim to reduce their environmental impact.

 

4. Mondi Group

• Strategy : Mondi, an international packaging and paper company, has carved a niche in the MAP market by focusing on sustainable, high-performance packaging . The company’s packaging solutions are designed to enhance the shelf life of fresh food and pharmaceuticals, with a strong emphasis on eco-friendly materials and lightweight designs . Mondi is also increasingly focused on integrating smart technologies into its packaging solutions.

• Global Reach : Mondi has a strong presence in Europe , Asia , and North America , serving key sectors such as food and beverage, healthcare, and consumer goods. Its ability to serve multiple industries with a variety of packaging solutions makes it a formidable player in the global MAP market.

• Product Differentiation : Mondi differentiates itself with its focus on sustainable and recyclable packaging . The company has been at the forefront of developing paper-based MAP solutions and sustainable plastic packaging that help customers meet both regulatory and environmental requirements.

 

5. Schur® Star Systems

• Strategy : Schur® Star Systems specializes in flexible packaging solutions, particularly focusing on the food industry. The company is known for its high-quality packaging technology , which extends the shelf life of food while maintaining its freshness. Schur® Star Systems is also committed to innovation and offering customizable packaging options tailored to the specific needs of customers.

• Global Reach : Schur® Star Systems operates primarily in Europe and North America , with growing demand in Asia . The company’s expertise in food packaging and its adaptability to different market needs allow it to stay competitive in the MAP market.

• Product Differentiation : Schur® Star’s key differentiation is in its customizable flexible packaging that integrates easily with modified atmosphere technologies . Its systems are highly regarded for offering cost-effective packaging solutions without compromising product quality.

 

Competitive Dynamics:

The MAP market is highly competitive, with companies like Amcor , Sealed Air , Berry Global , Mondi , and Schur® Star Systems vying for market share. In particular, the rise of sustainable packaging and smart technologies is becoming a key competitive factor. Firms that can innovate and offer eco-friendly and intelligent packaging solutions are likely to lead the market in the coming years.

The market is also seeing a shift towards highly specialized applications , especially in pharmaceuticals and healthcare, where precision and product integrity are paramount. Companies that can combine advanced packaging technology with regulatory compliance will have a competitive advantage in these lucrative sectors.

 

Regional Landscape And Adoption Outlook

The modified atmosphere packaging (MAP) market is influenced by regional factors such as food consumption patterns, regulatory standards, technological advancements, and environmental sustainability practices. Different regions are adopting MAP at varying rates, and understanding these dynamics is crucial for assessing growth opportunities. Below, we explore the adoption and growth trends across key regions: North America , Europe , Asia Pacific , and LAMEA (Latin America, Middle East, and Africa) .

North America

North America continues to be a leader in the MAP market , driven by stringent food safety regulations and the high demand for packaged food products . The U.S., in particular, is a major adopter of MAP technology, owing to its large food processing industry, advanced packaging infrastructure, and robust regulatory environment set by agencies like the FDA and the USDA . The region’s increasing consumer preference for fresh, preservative-free foods , including ready-to-eat meals, is a significant driver of MAP adoption.

• Market Characteristics : North America’s market is characterized by high demand for flexible packaging solutions, with a significant share of the market stemming from the food & beverage sector . Sustainability concerns have also prompted the rise of eco-friendly MAP solutions , such as recyclable and biodegradable films, to meet consumer demand for environmentally conscious packaging.

• Key Drivers : Rising awareness of food waste, increasing disposable income, and the growing trend of online grocery shopping are key drivers for MAP adoption. The rise in health-conscious consumers seeking natural and minimally processed foods further supports this growth.

• Growth Prospects : The region is expected to maintain strong growth, with advanced packaging technologies and a focus on sustainability likely to be the central themes. With major players like Amcor , Sealed Air , and Berry Global based in North America, the market is well-equipped to drive continuous innovation.

 

Europe

Europe’s MAP market is mature and continues to grow steadily, with regulatory standards being a primary influence. The region’s regulatory environment, especially in countries like Germany , France , and the UK , has created a strong foundation for the adoption of MAP technologies, particularly in the food and pharmaceutical sectors.

• Market Characteristics : Europe’s MAP market is heavily driven by the food processing industry, with a high demand for packaging solutions for fresh meats , dairy products , and fresh produce . The sustainability movement in Europe is particularly strong, with governments implementing policies to encourage eco-friendly packaging solutions, driving the shift to recyclable and biodegradable materials .

• Key Drivers : Regulatory pressure on food safety, particularly for packaging in the pharmaceutical and food sectors, is a significant factor. Additionally, the increasing consumer demand for minimally processed, longer shelf life products and the growth in e-commerce food sales are contributing to the rise in MAP adoption.

• Growth Prospects : The European market is expected to continue evolving with a focus on environmental sustainability . Technologies that offer better preservation with lower environmental impact will dominate. Countries like Germany and the UK will continue to be at the forefront, with strong investments in packaging innovation and sustainability.

 

Asia Pacific

The Asia Pacific region is experiencing the fastest growth in the MAP market , with countries like China , India , and Japan driving the expansion. The growth is primarily fueled by the region’s rapidly developing food processing industry, urbanization, rising disposable incomes, and an expanding middle class.

• Market Characteristics : The food and beverage sector, particularly in China and India , is the primary consumer of MAP, with an increasing focus on perishable goods , such as fresh produce, meats, and dairy products. However, the market is still developing in smaller regions, with cost sensitivity being a major consideration in some countries.

• Key Drivers : Rising demand for packaged and processed foods , a growing preference for high-quality and fresh food products , and the increasing need for extended shelf life in transportation and storage are driving MAP adoption in Asia Pacific. Additionally, the region’s expanding focus on food safety and modern retail infrastructure supports MAP growth.

• Growth Prospects : India and China are expected to be key growth markets, with rapid urbanization and growing middle-class populations pushing demand for packaged goods. The increase in the pharmaceutical market in countries like India also presents new opportunities for MAP in the healthcare sector.

 

LAMEA (Latin America, Middle East, Africa)

The LAMEA region is emerging as an important market for MAP, though its adoption rates are lower compared to North America, Europe, and Asia Pacific. In Latin America, countries like Brazil and Mexico are seeing increased adoption, while the Middle East and Africa (MEA) remain untapped to a large extent.

• Market Characteristics : In Latin America, the food and beverage sector, particularly in Brazil , is the primary driver of MAP adoption. The demand for packaged and processed food is rising in response to urbanization and increasing middle-class populations. However, the adoption of MAP in the pharmaceutical and cosmetics sectors is still in the early stages in this region.

• Key Drivers : The rising demand for packaged food , especially in urban areas, combined with a growing focus on food safety and longer shelf life, is driving MAP adoption. In the Middle East, increasing disposable incomes and a shift toward high-quality food products are contributing to demand. In Africa, the market remains largely underdeveloped but presents significant opportunities as food manufacturing expands.

• Growth Prospects : While LAMEA currently represents a smaller share of the MAP market, it is expected to grow steadily. As the middle class expands and the demand for high-quality food products rises, Latin America, particularly Brazil and Argentina , will become key markets. The Middle East also presents growth opportunities, especially as countries like Saudi Arabia and the UAE increase their focus on food security and modernizing food supply chains.

 

Key Regional Insights

• North America and Europe will continue to dominate in terms of market size and technological adoption due to strong regulatory frameworks and high consumer demand for packaged food.

• Asia Pacific will experience the fastest growth , driven by urbanization , rising incomes , and an increasing preference for convenience foods, with China and India as the focal points.

• LAMEA remains an emerging market with substantial growth potential, particularly in Latin America . However, cost-sensitive markets and limited infrastructure in some regions will present challenges.

 

End-User Dynamics And Use Case

The modified atmosphere packaging (MAP) market serves a wide array of end users across various industries, with each segment adopting the technology to meet specific needs related to product preservation, shelf life extension, and freshness. The key end users in this market include food and beverage manufacturers , pharmaceutical companies , cosmetic and personal care companies , and research and academic institutions . The dynamics of these sectors reveal how MAP technology is being utilized and how its adoption impacts operational efficiency, product quality, and consumer satisfaction.

1. Food & Beverage Manufacturers

The largest and most significant end-user group in the MAP market is the food and beverage industry . The need for fresh, long-lasting products that maintain flavor , texture, and nutritional value drives widespread MAP adoption in this sector. Manufacturers in this space use MAP technology to extend the shelf life of perishable goods like meats , dairy , fruits , and vegetables .

• Key Drivers : The growth in ready-to-eat meals , fresh convenience foods , and processed snacks are major drivers. Increasing consumer demand for fresh and organic products , with minimal preservatives, has also contributed to the rise of MAP technologies in food packaging. Additionally, the increasing focus on sustainability has pushed manufacturers to seek packaging options that are not only functional but also environmentally friendly.

• Use Case : One prominent example comes from a global meat processing company based in the U.S. The company implemented MAP to extend the shelf life of its fresh meats by controlling oxygen and nitrogen levels in the packaging. This enabled them to deliver products with minimal preservatives while maintaining freshness for up to two weeks longer than conventional packaging methods. This extension allowed the company to expand its reach, distributing products further without the risk of spoilage.

 

2. Pharmaceutical Companies

The pharmaceutical industry is increasingly relying on MAP technology for packaging sensitive products, such as biologics , vaccines , and temperature-sensitive drugs . Pharmaceuticals require stable and secure packaging to maintain product efficacy, particularly when exposed to fluctuating temperatures during storage or transportation.

• Key Drivers : Stringent regulatory requirements around drug safety and the growing demand for personalized medicines are key drivers. Additionally, the shift toward biologics , which are often more fragile than traditional medications, creates a growing need for packaging technologies that offer higher levels of protection against degradation.

• Use Case : A notable example is a biotech company in Germany that uses MAP to package its gene therapy treatments . The packaging is designed to regulate oxygen and moisture levels to maintain the stability of the biologic during transportation from the production facility to hospitals. This use of MAP ensures the therapy’s effectiveness upon arrival, even after being shipped globally under various temperature conditions.

 

3. Cosmetics and Personal Care Companies

The cosmetics and personal care industry is also adopting MAP solutions, although at a slower pace compared to the food and pharmaceutical industries. Packaging plays a crucial role in protecting product integrity and ensuring that sensitive ingredients, like essential oils and fragrances, retain their potency over time.

• Key Drivers : Consumer preferences for high-quality, long-lasting products and increasing demand for natural and organic skincare products are fueling the adoption of MAP in this industry. Additionally, packaging is becoming a point of differentiation for cosmetics brands as they look to appeal to environmentally-conscious consumers.

• Use Case : A leading skincare brand based in France recently introduced MAP technology in the packaging of its premium facial creams . The modified atmosphere packaging ensures that the delicate ingredients, such as vitamin C, are protected from oxygen exposure, which can degrade the product. By using MAP, the company extended the shelf life of its products by up to 30% , giving consumers a fresher product for longer periods.

 

4. Research and Academic Institutions

Research labs and academic institutions are another key group adopting MAP technology, particularly for experiments involving biological samples , food testing , and pharmaceutical research . These institutions use MAP to simulate real-world conditions for the transportation and testing of various biological and food-related products.

• Key Drivers : The need for accurate simulation of real-life conditions during research and the growing demand for biological and food safety research are major drivers. Additionally, increasing focus on food preservation technologies in academic studies is pushing MAP adoption in the research community.

• Use Case : A university food research center in the UK adopted MAP for its food preservation studies . By packaging a range of perishable food samples in MAP, the institution was able to simulate the conditions under which food would be stored and transported for commercial purposes. The MAP ensured the integrity of the food during the study and provided more accurate results on food shelf life and spoilage under various environmental conditions.

 

5. Logistics and Supply Chain Providers

Logistics companies and supply chain operators are increasingly integrating MAP into their operations, especially in the transportation of food and pharmaceuticals. This is particularly important in markets that require global distribution of perishable goods .

• Key Drivers : Growing demands for global supply chains , increasing distances between producers and consumers, and the rise of e-commerce are driving MAP adoption in logistics. Additionally, the need to maintain product integrity and reduce waste during long-haul shipments is encouraging logistics providers to incorporate MAP technology in their packaging solutions.

• Use Case : A global logistics provider in the U.S. partnered with a major frozen food manufacturer to incorporate MAP in the packaging of its frozen meals . The logistics provider uses MAP to ensure that meals remain fresh throughout a 24-hour delivery window , even during transit across multiple countries. This reduces spoilage and waste, ensuring the company can fulfill consumer orders on time while maintaining product quality.

 

Key Insights

• Food & beverage manufacturers are the largest users of MAP, driven by consumer demand for longer-lasting and fresh products with minimal preservatives. Pharmaceutical companies and cosmetic manufacturers are also growing end-users, where MAP ensures the integrity and stability of sensitive products.

• Research and academic institutions are leveraging MAP for experimental studies , helping to create accurate data on food safety and preservation technologies.

• Logistics and supply chain providers play a vital role in enabling global distribution of perishable goods, making MAP essential for long-distance shipping.

The flexibility of MAP allows it to cater to various industries, each with unique needs. As consumer preferences shift towards fresh, natural products, and as global supply chains become more complex, MAP technology’s importance across these sectors will only continue to grow.

 

Recent Developments + Opportunities & Restraints

Recent Developments (Last 2 Years)

The modified atmosphere packaging (MAP) market has seen several key developments in the past two years, as companies focus on enhancing product performance, sustainability, and expanding the range of applications for MAP technology. Here are some of the most notable developments:

• Amcor's Sustainable Packaging Initiatives (2024) :
  Amcor launched a new line of fully recyclable MAP films aimed at reducing plastic waste. These films are designed to provide the same performance as traditional plastic packaging but with a significantly reduced environmental impact. The move is aligned with the company’s goal of making all its packaging recyclable by 2025.

• Sealed Air's Expansion of Smart Packaging Solutions (2023) :
  Sealed Air introduced its new SmartLife ® packaging technology , which integrates sensors and IoT devices into MAP packaging. This allows real-time monitoring of product conditions such as temperature and humidity during transport, ensuring better control over perishable goods like food and pharmaceuticals. The system has been particularly impactful in the pharmaceutical sector for temperature-sensitive drugs.

• Berry Global's Acquisition of Eco-Friendly Packaging Solutions (2024) :
  Berry Global acquired EcoFlex , a company specializing in biodegradable and compostable packaging materials . This acquisition is part of Berry Global's broader strategy to enhance its product portfolio with sustainable MAP solutions , responding to increasing consumer demand for eco-friendly packaging in the food and beverage industry.

• Mondi's Development of Paper-Based MAP Solutions (2023) :
  Mondi has developed a new paper-based packaging that can be used for fresh food products. The solution offers a more sustainable alternative to traditional plastic packaging while still maintaining the required levels of protection for product freshness and shelf life. This marks a significant shift toward greener packaging solutions in the MAP sector.

• Schur® Star Systems' New Customized MAP Solutions for Small-Scale Producers (2023) :
  Schur® Star launched a line of customizable MAP packaging systems specifically designed for smaller-scale food producers. These systems offer high-quality packaging solutions at a more affordable price, enabling small businesses to compete with larger companies in the fresh food market.

 

Opportunities

• Emerging Markets in Asia-Pacific (APAC) :
  The Asia-Pacific region, particularly China and India , presents significant growth opportunities for MAP providers. The rise in urbanization , increasing disposable incomes, and growing demand for packaged food are driving the adoption of MAP technology. As the food and beverage sectors in these countries grow rapidly, there is a pressing need for packaging solutions that extend the shelf life of perishable goods, making MAP an ideal solution.

• Demand for Sustainable Packaging :
  Sustainability is becoming a central concern across the globe, particularly in Europe and North America . Consumers and regulators are increasingly favoring eco-friendly packaging solutions , driving MAP providers to develop biodegradable, recyclable, and compostable options. Companies that focus on green packaging technologies and integrate sustainability into their offerings are likely to capture a larger share of the market.

• Growth of E-Commerce and Online Grocery Shopping :
  The surge in online grocery shopping and the increasing demand for home delivery of perishable goods create a strong need for packaging that can ensure product quality during extended delivery times. MAP technology is critical in ensuring that perishable items maintain their freshness during transport, making it a key enabler for e-commerce growth in the food sector.

• Pharmaceutical and Biotech Applications :
  As the pharmaceutical and biotech sectors continue to grow, particularly in the field of biologics , MAP technology is becoming increasingly essential for packaging sensitive products. The need for temperature and moisture-controlled environments for products such as vaccines and biological therapies presents a significant opportunity for MAP providers to develop specialized packaging solutions for this high-value sector.

• Customization and Personalization :
  Consumers are increasingly seeking personalized packaging , especially in the food and beverage industry. MAP providers that offer customized solutions, such as personalized portion sizes, designs, or packaging with integrated smart technologies (e.g., freshness sensors), will be well-positioned to meet the growing demand for unique and tailored packaging solutions.

 

Restraints

• High Capital Costs for Advanced Packaging Solutions :
  Despite its advantages, the adoption of advanced MAP technologies , such as active and intelligent packaging systems, is often limited by high initial investment costs. Smaller food producers, particularly in developing regions, may find it challenging to afford the upfront costs associated with these sophisticated packaging solutions. This could slow the pace of MAP adoption in cost-sensitive markets.

• Limited Consumer Awareness in Emerging Markets :
  While the MAP market is growing rapidly in developed regions, emerging markets often lack the awareness and understanding of the benefits that MAP technology can offer. This lack of awareness could hinder the adoption of MAP in these regions, particularly in countries where traditional packaging methods are still dominant. Educating consumers and manufacturers about the benefits of MAP will be crucial for market expansion in these areas.

• Regulatory Hurdles and Compliance Costs :
  The MAP market is heavily influenced by regulations governing food safety, pharmaceuticals, and packaging standards. Navigating the regulatory landscape can be complex and costly for companies, especially those seeking to introduce new packaging technologies or enter new markets. Compliance with varying regional standards could present significant challenges, particularly for small and medium-sized enterprises looking to scale their operations.

• Environmental Concerns with Plastic Packaging :
  While MAP technology is being integrated into more sustainable solutions, the reliance on plastic packaging remains a concern. As environmental regulations tighten and consumer preferences shift toward plastic-free alternatives, MAP providers will need to focus on developing more eco-friendly alternatives that do not compromise product quality.

 

Bottom Line:

The MAP market presents significant growth opportunities, particularly in emerging markets and for sustainable packaging solutions. However, challenges such as high initial investment costs , consumer awareness , and regulatory compliance could pose risks to market expansion. Companies that invest in innovation, particularly in sustainable and customizable MAP solutions, will be well-positioned to capitalize on the growing demand for fresh, safe, and eco-friendly packaging.

 

7.1. Report Coverage Table

Report Attribute	Details
Forecast Period	2024 – 2030
Market Size Value in 2024	USD 14.5 Billion
Revenue Forecast in 2030	USD 24.1 Billion
Overall Growth Rate	CAGR of 5.23% (2024 – 2030)
Base Year for Estimation	2024
Historical Data	2019 – 2023
Unit	USD Million, CAGR (2024 – 2030)
Segmentation	By Product Type, By Application, By End User, By Geography
By Product Type	Flexible Packaging, Rigid Packaging, Active Packaging
By Application	Food & Beverage, Pharmaceuticals, Cosmetics & Personal Care
By End User	Food Manufacturers, Pharmaceutical Companies, Retailers, Logistics Providers
By Region	North America, Europe, Asia-Pacific, Latin America, Middle East & Africa
Country Scope	U.S., Canada, Germany, UK, China, India, Brazil, Japan, etc.
Market Drivers	Consumer demand for fresh food, regulatory pressures, sustainability concerns
Customization	Available upon request