Mobile Application Security Testing Market By Testing Type (SAST, DAST, IAST); By Application (Financial Services, Healthcare, Retail, Social Media); By End User (Enterprises, SMEs, Independent Developers, CROs); By Region, Segment Revenue Estimation, Forecast, 2024–2030

Introduction and Strategic Context

The Mobile Application Security Testing (MAST) Market is positioned to see substantial growth, driven by the rising reliance on mobile applications for personal, financial, and professional use. As of 2024, the market is valued at USD 5.3 billion and is expected to grow at a CAGR of 18.2%, reaching approximately USD 15.1 billion by 2030. This growth trajectory underscores the increasing concern around cybersecurity, especially as more businesses, organizations, and individuals continue to adopt mobile solutions.

 

Several macroeconomic and technological forces are driving this market forward, including the rapid increase in mobile application usage, the growing complexity of cyber threats, and the tightening of regulatory requirements related to data protection. Furthermore, mobile apps have become prime targets for cyberattacks, particularly as they often store sensitive data like payment details, personal identification, and health information. Thus, the need for comprehensive security testing has never been greater.

 

Key stakeholders in this market include:

• Mobile app developers ensuring secure coding practices

• Cybersecurity firms providing vulnerability detection tools

• End-users demanding secure mobile applications for personal and business use

• Regulatory bodies enforcing compliance with data protection laws

• Enterprises integrating robust security testing into their software development lifecycle

 

Market Segmentation And Forecast Scope

The Mobile Application Security Testing (MAST) market can be divided across several dimensions that reflect the varying demands from different industries, application types, and geographical regions. Here's how the market breaks down:

By Testing Type

• Dynamic Application Security Testing (DAST) : This approach tests running applications and is widely used to identify vulnerabilities in a real-time environment. DAST is essential for apps that are already in operation, providing immediate insights into runtime security issues.

• Static Application Security Testing (SAST) : SAST involves analyzing the source code or binary code of an app during development. This method is particularly effective in the early stages of development, ensuring secure coding practices are in place before the app is deployed.

• Interactive Application Security Testing (IAST) : A hybrid of DAST and SAST, IAST performs tests while the application runs and while its code is being analyzed. It provides a more comprehensive security view, identifying vulnerabilities during the execution phase.

By 2024, DAST is expected to account for 45% of the market share due to the demand for real-time security checks in live environments, with SAST growing at a faster pace as organizations focus on embedding security at the development stage.

 

By Application

• Financial Services & Payments : With the increase in mobile banking apps and payment solutions, the financial services sector demands high security standards. Apps that store financial information are among the most targeted, leading to a rise in security testing services within this segment.

• Healthcare & Medical Applications : As healthcare apps become more prevalent for remote patient monitoring, diagnostics, and telemedicine, securing patient data is paramount. These apps need to comply with strict regulations, such as HIPAA in the U.S., which increases the demand for mobile app security testing.

• Retail and E-commerce : The rise of mobile shopping apps drives the need for rigorous security testing to protect customer information, such as payment details and purchase history.

• Social Media & Communication : With the growth of social media applications, ensuring the privacy and security of user data is a critical requirement. These apps face constant threats from hackers and malicious actors.

Financial Services & Payments will continue to lead the market, contributing to 28% of the total market revenue in 2024 , as financial apps remain a high-value target for cybercriminals.

 

By End-User

• Enterprises : Large enterprises adopting mobile-first strategies are increasingly integrating security testing throughout their mobile development lifecycle to prevent data breaches and meet regulatory requirements.

• Small & Medium Enterprises (SMEs) : SMEs, particularly those in highly regulated industries like finance and healthcare, are adopting mobile application security testing to safeguard their mobile operations from cyberattacks.

• Independent Developers : As the mobile app market becomes more democratized, independent developers are increasingly using security testing tools to ensure the integrity of their applications, especially with the rise of open-source tools.

Enterprises will dominate the market, accounting for over 60% of the market share in 2024 , due to their larger budgets and higher need for comprehensive security solutions.

 

By Region

• North America : The North American region will continue to lead the MAST market due to the high concentration of mobile app development activities and stringent cybersecurity regulations. The U.S. remains a key hub for innovation and development of mobile security testing solutions.

• Europe : Europe is expected to witness strong growth due to GDPR enforcement and other privacy regulations. The European market is also moving toward enhanced data protection measures, encouraging investment in mobile application security testing.

• Asia-Pacific (APAC) : APAC will see the fastest growth, driven by the increasing number of smartphone users, app developers, and growing concerns over mobile security in countries like China, India, and Japan. The rapid digital transformation in these countries will further fuel the adoption of mobile security testing services.

North America will hold the largest share of the market, but APAC will show the highest CAGR at 20% , largely due to emerging economies and mobile app adoption rates.

 

Market Trends And Innovation Landscape

The Mobile Application Security Testing (MAST) market is driven not only by rising cybersecurity concerns but also by continuous innovation in testing methodologies, tools, and integration techniques. The following key trends are currently shaping the market:

AI and Machine Learning Integration

The integration of artificial intelligence (AI) and machine learning (ML) into mobile application security testing is revolutionizing the industry. AI-powered tools can now identify vulnerabilities faster, offering real-time threat detection and automated patching suggestions. By analyzing large volumes of data from previous security breaches, AI systems can predict potential vulnerabilities in applications before they become critical.

Expert Insight : As AI technology continues to evolve, its role in proactively identifying new vulnerabilities will become more significant, transforming the approach to security testing from reactive to predictive. This will not only improve the speed of testing but also increase the accuracy of identifying complex, hidden vulnerabilities that traditional methods might miss.

 

DevSecOps and Continuous Integration (CI) Adoption

The shift toward DevSecOps —integrating security directly into the DevOps pipeline—has significantly changed how mobile app developers approach security. Rather than treating security as a separate phase of development, security is now embedded in every stage, from planning to deployment. This integration ensures that security issues are addressed as they arise, rather than post-deployment, reducing the risk of vulnerabilities going undetected.

As mobile applications are released more frequently with rapid updates, the demand for continuous integration (CI) and continuous delivery (CD) security testing solutions is growing. Tools designed to automatically test mobile apps at every iteration enable businesses to deploy apps faster while maintaining a high level of security.

Expert Insight : The growing demand for continuous testing tools indicates that businesses are realizing the importance of addressing security in real time. This trend will likely drive further innovations in automated security testing tools that can seamlessly integrate with CI/CD pipelines.

 

Privacy and Regulatory Compliance

Increased regulations, such as the General Data Protection Regulation (GDPR) in Europe, California Consumer Privacy Act (CCPA) in the U.S., and other region-specific data protection laws, are pushing companies to adopt stricter security testing protocols. For instance, mobile applications that collect personal data need to comply with privacy laws by ensuring the data is encrypted and processed securely.

The rising number of data breaches and the increasing frequency of high-profile security incidents have resulted in regulatory bodies mandating enhanced security testing practices. This trend is driving demand for mobile app security testing solutions that provide detailed reporting on vulnerabilities, encryption methods, and compliance with various data protection laws.

Expert Insight : Privacy concerns and regulatory pressure will likely continue to grow as consumer awareness of data security issues increases. Mobile application security testing tools that focus on helping companies achieve compliance with these regulations will be in high demand.

 

Automated Vulnerability Scanning Tools

Another trend in the MAST market is the increasing reliance on automated vulnerability scanning tools that reduce the time spent manually testing mobile apps for security flaws. These tools can automatically run static and dynamic tests, pinpoint vulnerabilities such as SQL injection, cross-site scripting (XSS), and buffer overflows, and offer actionable insights to developers.

Additionally, automated tools can scan mobile applications across different platforms (iOS, Android, etc.), ensuring comprehensive vulnerability testing without requiring developers to manually adjust their tests for each environment.

Expert Insight : As the mobile app ecosystem grows more complex, automated tools will be essential for handling the sheer volume and variety of potential vulnerabilities. These tools will continue to evolve, leveraging AI and machine learning to increase their efficiency and accuracy.

 

Cloud-Based Security Testing Solutions

As mobile applications increasingly integrate with cloud services, the need for cloud-based mobile app security testing solutions is also growing. Cloud-based tools offer scalability, flexibility, and reduced infrastructure costs, which is crucial for businesses with limited budgets or those seeking to scale quickly. Furthermore, cloud-based solutions allow for the testing of mobile applications in real-time, simulating various attack scenarios without the need for physical hardware.

Cloud-based solutions also allow organizations to centralize their security testing efforts, making it easier to manage security testing for multiple applications and platforms across various regions.

Expert Insight : Cloud security testing tools will continue to evolve as more organizations look for cost-effective solutions to secure their mobile applications. The ability to integrate cloud-based security testing into the overall DevOps lifecycle will become a major selling point for these tools.

 

Rising Threat Landscape

As cyber threats become increasingly sophisticated, the demand for more advanced security testing methodologies rises. Emerging threats such as advanced persistent threats (APTs) , zero-day vulnerabilities , and deep packet inspection are motivating businesses to adopt more comprehensive testing frameworks that not only identify traditional threats but also anticipate emerging ones.

Furthermore, the proliferation of mobile app malware and increasingly sophisticated phishing attacks targeting mobile platforms are pushing businesses to continuously evaluate and enhance their mobile application security protocols.

Expert Insight : The growing sophistication of cyber threats will push the MAST market to keep evolving, with a greater emphasis on detecting complex attack vectors and ensuring mobile apps remain resilient against emerging threats.

 

Competitive Intelligence And Benchmarking

The Mobile Application Security Testing (MAST) market is highly dynamic, with a range of players offering various solutions, from AI-powered testing tools to cloud-based platforms and automated security scanners. Below is an analysis of some of the key players in the market and their strategies:

1. IBM Security

• Strategy : IBM offers a comprehensive mobile application security testing solution under its AppScan platform. The company has focused on building AI-driven vulnerability scanning tools that help businesses detect security flaws early in the development process. IBM emphasizes its deep integration with DevSecOps processes and continuous testing.

• Global Reach : With a strong presence in North America, Europe, and Asia, IBM serves a broad range of industries, including finance, healthcare, and retail.

• Product Differentiation : IBM's integration of AI and machine learning in its testing solutions enables more efficient detection of vulnerabilities. They also offer a robust set of tools designed to comply with global regulatory frameworks, such as GDPR and HIPAA.

 

2. Checkmarx

• Strategy : Checkmarx provides both Static Application Security Testing (SAST) and Software Composition Analysis (SCA) tools, which are designed to help developers identify and mitigate vulnerabilities throughout the software development lifecycle. Checkmarx focuses on enabling developers to secure their mobile applications before they are deployed.

• Global Reach : Checkmarx has a strong footprint in North America and Europe, with growing penetration in emerging markets like Asia-Pacific.

• Product Differentiation : Known for its developer-first approach, Checkmarx's tools are user-friendly and designed to integrate seamlessly into CI/CD pipelines, allowing for continuous and automated security testing.

 

3. Veracode

• Strategy : Veracode's Dynamic Application Security Testing (DAST) solution enables mobile app security testing in real-time, making it suitable for businesses deploying applications at scale. Veracode also offers a cloud-based platform that allows organizations to test apps across different environments.

• Global Reach : Veracode's security testing solutions have been widely adopted by large enterprises, particularly in North America and Europe.

• Product Differentiation : Veracode’s cloud-native solutions provide organizations with flexibility and scalability. Its platform is focused on enhancing the overall security posture of mobile applications while simplifying the integration of security testing into the development lifecycle.

 

4. WhiteHat Security (part of NTT Security)

• Strategy : WhiteHat Security offers a Dynamic Application Security Testing (DAST) platform and is renowned for its focus on continuous integration and cloud-based solutions. The company emphasizes real-time vulnerability scanning and provides detailed security analytics for organizations to remediate issues efficiently.

• Global Reach : WhiteHat has a strong market presence in North America and is expanding in Europe and Asia.

• Product Differentiation : WhiteHat’s unique selling proposition lies in its real-time vulnerability monitoring and integration with popular DevOps tools like Jenkins and Jira, which helps companies maintain an agile approach while ensuring security.

 

5. Fortify (Micro Focus)

• Strategy : Fortify is a leading provider of Static and Dynamic Application Security Testing (SAST/DAST) solutions. It offers a comprehensive suite for mobile security testing, focusing on automating the security process throughout the software development lifecycle. Fortify's strength lies in its advanced scanning techniques and security analytics tools.

• Global Reach : Fortify enjoys widespread adoption across North America and Europe and is also expanding in Asia-Pacific.

• Product Differentiation : Fortify offers integrated security solutions that help enterprises address security in both development and runtime phases. The company has strong capabilities in regulatory compliance and large-scale enterprise environments .

 

6. NowSecure

• Strategy : NowSecure specializes in mobile application security testing , providing in-depth analysis for mobile apps across both Android and iOS platforms. They focus on mobile-specific vulnerabilities, providing security testing tools designed for the modern mobile application development lifecycle.

• Global Reach : NowSecure has a strong presence in North America and is expanding in Europe and Asia-Pacific.

• Product Differentiation : Unlike some of the broader security testing players, NowSecure focuses exclusively on mobile applications. Its tools are optimized for mobile-first testing and emphasize vulnerability detection, mobile app compliance, and secure coding.

 

7. Qualys

• Strategy : Qualys provides an all-in-one cloud-based platform for mobile application security testing that combines vulnerability management, security configuration assessment, and real-time testing. The company leverages automation and continuous monitoring to enhance security across different environments.

• Global Reach : Qualys has a robust global footprint, particularly in North America and Europe, with growing interest from the Asia-Pacific region.

• Product Differentiation : Qualys is known for its integration capabilities, offering a seamless connection between vulnerability scanning and continuous delivery pipelines, making it particularly useful for organizations adopting DevOps practices.

 

Competitive Landscape Analysis

The MAST market is characterized by a mix of established cybersecurity companies and specialized mobile security testing firms. While companies like IBM and Micro Focus offer broad, multi-platform security solutions, companies such as NowSecure and Checkmarx focus on specific needs within the mobile application sector.

 

Key Competitive Dynamics :

• Innovation and Automation : Companies that integrate AI and machine learning into their security testing tools have a distinct advantage, particularly for real-time vulnerability scanning and predictive threat detection.

• Regulatory Compliance : Players offering solutions that help businesses comply with regional and international data protection regulations (e.g., GDPR, HIPAA) are likely to capture a larger share of the market.

• Cloud Integration : The increasing preference for cloud-based security testing solutions provides a strong competitive edge to vendors offering scalable and flexible tools.

Overall, the competition in the MAST market will be driven by product innovation, integration capabilities with existing DevSecOps workflows, and the ability to meet the growing regulatory demands of mobile app security.

 

Regional Landscape And Adoption Outlook

The Mobile Application Security Testing (MAST) market is influenced by regional variations in mobile app development, cybersecurity maturity, regulatory requirements, and technological adoption. Below, we break down key trends and growth opportunities across major regions:

North America

North America holds the largest share of the MAST market and is expected to maintain its dominance through 2030 . Several factors contribute to this region’s leadership:

• Regulatory Compliance : North America, particularly the U.S., has stringent cybersecurity regulations, including the California Consumer Privacy Act (CCPA) and HIPAA . These regulations demand rigorous security measures for mobile applications, driving adoption of MAST solutions among businesses.

• Tech Hub and Mobile App Development : The U.S. is home to Silicon Valley and other tech hubs, which means there is a constant demand for secure mobile apps. Companies operating in finance, healthcare, and retail are early adopters of MAST to protect sensitive data.

• Advanced Cybersecurity Infrastructure : North American businesses are often at the forefront of adopting cutting-edge security technologies. As a result, demand for advanced mobile application security tools, especially those leveraging AI and automated testing, remains strong.

Growth Outlook : North America’s robust security requirements and extensive mobile app development ecosystem will continue to make it a high-demand region for MAST. The market here will likely grow at a steady pace, with continued investment in cybersecurity and mobile app protection.

 

Europe

Europe is also a major market for MAST, with a focus on privacy-driven regulations such as General Data Protection Regulation (GDPR) . The regulatory environment and increasing digital transformation are pivotal drivers of growth:

• Privacy Regulations : The GDPR has set a global benchmark for data privacy laws, and European companies are held to the highest standards in protecting personal data. This is a key factor in the region's strong demand for secure mobile applications.

• Growing Adoption of Mobile Services : The mobile-first trend is rapidly growing across Europe, with a significant uptick in mobile banking, retail apps, and healthcare solutions. This has created a pressing need for security testing tools tailored to these industries.

• Sustainability Trends : Environmental and sustainability factors are becoming more important in Europe, with many companies opting for green cybersecurity solutions that reduce waste and energy consumption. Cloud-based MAST solutions, which are scalable and energy-efficient, align well with this shift.

Growth Outlook : Europe is poised to see sustained growth in MAST adoption, driven by regulatory requirements and the demand for secure mobile apps in sectors like banking, healthcare, and retail. With increasing cybersecurity awareness, Europe’s growth will continue to outpace other regions in regulatory compliance-driven security testing.

 

Asia-Pacific (APAC)

The Asia-Pacific region is expected to experience the highest growth rate in the MAST market, thanks to rapid technological adoption and a burgeoning mobile-first economy:

• Rapid Digitalization : Countries like China , India , and Japan are experiencing rapid digital transformation. The increasing reliance on mobile applications for banking, e-commerce, and communication services drives the need for mobile security testing.

• Cybersecurity Challenges : As mobile app usage rises, so do cyber threats. Many companies in the APAC region are still in the early stages of adopting comprehensive mobile security testing solutions, presenting significant growth opportunities for MAST providers.

• Government Initiatives : Governments in countries like China and India are investing heavily in digital security, which includes efforts to enhance mobile app protection. Additionally, these countries are increasing awareness about the importance of cybersecurity.

• Cost Sensitivity : One of the barriers in APAC remains the cost of high-end mobile security testing tools. However, with the rise of local vendors offering more affordable solutions, adoption rates are expected to grow rapidly.

Growth Outlook : The APAC region will continue to be the fastest-growing market for MAST, driven by increasing smartphone penetration, growing mobile app adoption, and the need for enhanced cybersecurity. India and China , in particular, are expected to see significant demand for mobile app security solutions.

 

Latin America (LATAM)

In Latin America , MAST adoption is somewhat slower due to budget constraints and the early stages of digital transformation in certain markets. However, growing mobile internet penetration and the rise in cyberattacks are pushing businesses to prioritize security:

• Increasing Cybersecurity Concerns : As mobile app usage expands in countries like Brazil and Mexico , the need for effective security testing solutions grows. Data breaches in industries like banking and e-commerce are prompting businesses to adopt more secure mobile app testing practices.

• Regulatory Push : Latin American countries are beginning to adopt stricter data protection regulations, which will likely drive future growth in the MAST market. Countries like Brazil have introduced new privacy laws that mandate secure handling of personal data.

Growth Outlook : The LATAM market is expected to grow steadily but at a slower pace compared to other regions. Brazil and Mexico will be the key growth drivers in this region as cybersecurity concerns and regulatory compliance push the demand for mobile application security solutions.

 

Middle East & Africa (MEA)

The Middle East and Africa (MEA) region is still a relatively small market for MAST, but it presents significant untapped potential:

• Emerging Mobile App Ecosystem : Countries like Saudi Arabia and the UAE are investing heavily in their digital infrastructure, including the adoption of mobile apps in government services, healthcare, and financial sectors.

• Cybersecurity Awareness : In the Middle East, businesses are beginning to recognize the importance of mobile application security, especially as the region attracts more tech startups and global enterprises.

• Government Initiatives : The UAE, in particular, is leading the way in cybersecurity initiatives. The government is actively working to improve the region's cybersecurity posture, which includes securing mobile applications used in various sectors.

Growth Outlook : While still a nascent market, MEA will see strong growth in the MAST space, particularly driven by government investments and rising concerns over cyber threats in mobile apps.

 

Key Regional Dynamics

• North America will maintain its market leadership due to stringent regulations and high mobile app development activity.

• Europe will see steady growth driven by GDPR compliance and privacy concerns.

• APAC will be the fastest-growing region, driven by rapid digitalization and increasing mobile app security needs.

• LATAM will witness gradual adoption, with Brazil and Mexico leading the way in demand.

• MEA will experience growth, particularly in the UAE and Saudi Arabia, as mobile app usage and cybersecurity awareness increase.

Conclusion : The Mobile Application Security Testing (MAST) market has varying dynamics across regions. North America and Europe will continue to lead, but emerging markets in APAC and MEA present significant growth opportunities for mobile security vendors. Tailoring solutions to meet regional needs—such as affordability in APAC or regulatory compliance in Europe—will be key for vendors looking to capture market share.

 

End-User Dynamics And Use Case

The Mobile Application Security Testing (MAST) market is highly influenced by how different end-users across various industries adopt and implement mobile security testing solutions. These end-users are crucial drivers of the market's demand, and each group has its own specific needs and challenges when it comes to securing mobile applications. Let's explore how these different user groups utilize MAST solutions:

1. Enterprises (Large Organizations)

Large enterprises, particularly in sectors such as banking , insurance , healthcare , and retail , are the primary consumers of MAST solutions. These organizations rely heavily on mobile apps for internal operations and customer-facing services, making them a prime target for cyberattacks. Consequently, they are investing in comprehensive security testing solutions to safeguard sensitive data and comply with various industry regulations.

Key Needs:

• Regulatory Compliance : Enterprises must ensure that their mobile applications comply with strict regulations like GDPR (Europe), CCPA (California), HIPAA (healthcare), and PCI DSS (payment systems).

• High-Volume Security Testing : Large enterprises require security testing solutions capable of handling multiple apps, often across various platforms (iOS, Android).

• Integration into DevOps Pipelines : Enterprises look for solutions that can be seamlessly integrated into their existing DevSecOps pipelines, allowing continuous testing throughout the app development lifecycle.

Use Case: A large financial services company in the U.S. recently implemented a dynamic application security testing (DAST) solution to identify vulnerabilities in its mobile banking app. The app's handling of sensitive customer data, including bank account numbers and transaction details, required real-time testing to ensure compliance with PCI DSS. The testing solution helped identify critical vulnerabilities that were patched before any data breach occurred, preventing a potentially costly security incident.

 

2. Small and Medium Enterprises (SMEs)

While large enterprises make up the bulk of the MAST market, small and medium enterprises (SMEs) are quickly realizing the importance of mobile app security. Many SMEs are now developing mobile apps to stay competitive and serve customers more efficiently. For SMEs, mobile security testing often comes down to cost-effective solutions that still offer adequate protection.

Key Needs:

• Cost-Effective Solutions : SMEs typically have tighter budgets than large corporations, so they seek affordable testing solutions that don’t compromise security.

• Ease of Use : SMEs need security testing tools that are user-friendly and do not require specialized cybersecurity expertise to operate.

• Cloud-Based Options : Cloud-based security testing solutions that reduce infrastructure costs are particularly appealing to SMEs looking for scalability.

Use Case: A retail SME in India developed a mobile app for online shopping. With a growing customer base, the company realized it was critical to secure sensitive customer information. The SME adopted a cloud-based static application security testing (SAST) tool that easily integrated into their existing development process. The solution helped the company identify coding flaws that could have led to a data breach, allowing them to fix issues before launching the app to a wider audience.

 

3. Independent Developers

With the democratization of mobile app development, independent developers are increasingly entering the app market. These developers often work solo or in small teams and require mobile application security testing solutions that are both affordable and effective. Independent developers face significant pressure to create secure apps due to the growing number of cyber threats targeting mobile platforms.

Key Needs:

• Affordability : Independent developers typically operate with small budgets, so they need low-cost or free security testing tools.

• Simplicity : The testing tools must be easy to understand and require minimal setup. Developers generally prefer solutions that automate much of the security testing process.

• Comprehensive Security : Despite limited budgets, independent developers still require robust security measures to protect user data and prevent malicious attacks.

Use Case: An independent developer in the U.K. created a fitness app that tracks personal health data. After receiving feedback about data privacy concerns, the developer integrated a dynamic application security testing (DAST) tool to scan for vulnerabilities in the live version of the app. The testing tool quickly identified an issue with how the app handled sensitive user data. The developer was able to patch the vulnerability and reassure users that their health data was secure.

 

4. Contract Research Organizations (CROs)

Contract Research Organizations (CROs) that provide outsourced services, especially in clinical trials or market research, also rely heavily on mobile applications for data collection and management. As these apps often deal with sensitive clinical data, security testing becomes critical.

Key Needs:

• Real-Time Testing : CROs need tools that provide real-time vulnerability testing during the mobile app development phase, particularly for apps that handle clinical data or personal health information.

• High-Level Security : Apps used in clinical trials or market research must meet strict security standards to protect data integrity and confidentiality.

• Compliance : CROs need security testing tools that help ensure their apps comply with medical industry regulations such as HIPAA .

Use Case: A CRO in the U.S. was developing a mobile app for use in clinical trials to track patient data. The app required frequent updates and real-time security testing to ensure compliance with HIPAA. The CRO integrated an Interactive Application Security Testing (IAST) solution to provide both real-time testing and deep code analysis, which helped the organization meet compliance requirements while ensuring the app remained secure throughout its development.

 

5. Healthcare and Medical Organizations

The healthcare industry has become one of the largest consumers of mobile application security testing tools, primarily due to the increasing use of mobile applications for telemedicine, patient portals, and health monitoring. These apps handle sensitive health data that requires the highest level of security, particularly in terms of HIPAA compliance .

Key Needs:

• Compliance with Healthcare Regulations : Mobile apps in healthcare must comply with strict regulations like HIPAA in the U.S., which requires secure handling of patient data.

• Secure Data Transmission : Healthcare apps need to ensure that patient data, including test results and medical histories, are securely transmitted and stored.

• Real-Time Monitoring : Mobile apps used for health tracking or remote patient monitoring must be continually tested to address vulnerabilities as they emerge.

Use Case: A telemedicine provider in Canada utilized a static application security testing (SAST) solution for its mobile app, which allowed doctors and patients to have virtual consultations. The app needed to comply with HIPAA and local data privacy laws, requiring frequent security testing to ensure the integrity of patient information. The testing solution identified a potential vulnerability in the app’s communication protocol, which was quickly addressed before any patient data was compromised.

 

Conclusion

The adoption of mobile application security testing solutions varies across different end-users, each with specific needs. Large enterprises prioritize regulatory compliance and high-volume testing, while SMEs and independent developers look for cost-effective and easy-to-use solutions. CROs and healthcare organizations require robust security testing to ensure patient confidentiality and data integrity.

As mobile apps continue to evolve, so too will the security testing needs of these end-users. The demand for comprehensive, automated, and real-time testing solutions will drive growth in the MAST market.

 

Recent Developments + Opportunities & Restraints

Recent Developments (Last 2 Years)

• AI-Powered Security Testing Solutions (2024) : Several MAST solution providers, including Checkmarx and Veracode , have integrated artificial intelligence (AI) into their security testing tools. AI-powered solutions now offer enhanced vulnerability scanning capabilities, enabling faster identification of complex threats. For instance, Checkmarx launched its AI-driven SAST tool, which improves code analysis and offers real-time vulnerability detection, especially in the early stages of development.

• Partnership between IBM and Securing Cloud Solutions (2023) : IBM announced a strategic partnership with Cloudflare to integrate advanced security testing tools into its cloud infrastructure. This collaboration aims to deliver enhanced security for mobile apps by providing real-time threat analysis and protection against DDoS attacks and data breaches . The partnership targets the increasing number of businesses moving to the cloud and seeking integrated security solutions.

• Expansion of DevSecOps Tools (2023-2024) : The rise of DevSecOps has led to the development of more streamlined security testing tools designed for faster and more efficient integration into continuous integration/continuous deployment (CI/CD) pipelines. Companies like Fortify and WhiteHat Security have enhanced their offerings to seamlessly fit into DevSecOps environments, ensuring continuous security testing for mobile applications at every development stage.

• New Mobile Security Standards for Healthcare Apps (2024) : In response to the increasing demand for telemedicine and healthcare apps, HIPAA and other health data regulations have introduced more stringent standards for mobile app security. As a result, mobile security testing firms have started offering specialized solutions to help healthcare providers meet these updated compliance requirements, particularly focusing on patient data encryption and secure communication channels.

 

Opportunities in the MAST Market

• Expansion in Emerging Markets : The Asia-Pacific (APAC) region, with its rapidly growing mobile app market and increasing smartphone penetration, represents a significant growth opportunity for MAST solution providers. Countries like India , China , and Indonesia are seeing an increase in mobile banking, e-commerce, and healthcare apps, driving the demand for security testing solutions. These regions also have an increasing focus on cybersecurity and data privacy, which presents an opportunity for vendors to expand their presence.

• Integration of AI and Automation : The integration of artificial intelligence (AI) and automation into mobile security testing solutions offers vast potential. By automating vulnerability detection and risk analysis, AI can reduce the time spent on manual testing, making the process more efficient and scalable. This could lead to the development of self-learning security testing tools that evolve as they encounter new threats, allowing developers to stay ahead of emerging cybersecurity risks.

• Adoption of Cloud-Based Security Solutions : As more companies migrate their infrastructure to the cloud, there is a growing demand for cloud-based mobile security testing solutions. These solutions are scalable, cost-effective, and easy to implement. Offering security as a service (SaaS) for mobile applications could appeal to SMEs and startups, enabling them to secure their apps without investing in heavy on-premise infrastructure.

• Demand for Real-Time Mobile App Security : With the increasing use of mobile applications for financial transactions, healthcare data storage, and e-commerce, real-time security testing has become a critical requirement. MAST vendors that offer real-time vulnerability scanning and instant patch recommendations will be able to address this need effectively. The rise of 5G networks and the increasing use of IoT devices connected to mobile apps will further fuel the demand for real-time security solutions.

 

Restraints

• High Costs of Advanced Security Testing Tools : Many advanced mobile application security testing solutions, especially those utilizing AI and machine learning, can be costly for smaller businesses and independent developers. The high price tag for comprehensive testing tools could slow down adoption in cost-sensitive regions like Latin America and Asia-Pacific . Offering more affordable and accessible tools for smaller businesses could unlock significant growth potential in these markets.

• Lack of Skilled Workforce : The adoption of mobile security testing solutions is sometimes hindered by a shortage of skilled professionals. Effective mobile application security testing requires deep technical knowledge of mobile platforms, vulnerabilities, and the evolving threat landscape. Organizations, particularly SMEs and independent developers, may struggle to find or train employees with the necessary expertise, which can delay the implementation of security measures.

• Fragmentation Across Mobile Platforms : One of the challenges in mobile app security testing is the wide variety of mobile platforms and operating systems (OS) in use. While Android and iOS dominate the mobile market, the differences in how these platforms handle security testing create complexities. Testing tools need to be adaptable to both platforms, which adds to development costs and may limit the scope of solutions available for smaller developers.

• Integration Complexity with Existing Development Pipelines : As more organizations adopt DevSecOps practices, integrating security testing into existing development pipelines becomes more critical. However, many mobile application security testing solutions face challenges in smoothly integrating with the fast-paced, agile environments that companies rely on for rapid app development. Poor integration could result in slower development times, leading to resistance to adopting security testing tools in some organizations.

Conclusion

While the Mobile Application Security Testing (MAST) market is growing rapidly due to technological advancements and an increasing focus on cybersecurity, there are still challenges that need to be addressed. Opportunities such as AI integration, the growing demand in emerging markets, and the shift to cloud-based solutions present significant potential for growth. At the same time, restraints like high costs, a shortage of skilled professionals, and platform fragmentation could limit adoption in certain areas.

 

Vendors that can overcome these challenges—by offering affordable solutions, expanding their presence in emerging regions, and ensuring smooth integration into existing workflows—will be well-positioned to capture a larger share of the market.

 

7.1. Report Coverage Table

Report Attribute	Details
Forecast Period	2024 – 2030
Market Size Value in 2024	USD 5.3 Billion
Revenue Forecast in 2030	USD 15.1 Billion
Overall Growth Rate	CAGR of 18.2% (2024 – 2030)
Base Year for Estimation	2024
Historical Data	2019 – 2023
Unit	USD Million, CAGR (2024 – 2030)
Segmentation	By Testing Type, By Application, By End User, By Geography
By Testing Type	SAST, DAST, IAST
By Application	Financial Services, Healthcare, Retail, Social Media
By End User	Enterprises, SMEs, Independent Developers, CROs
By Region	North America, Europe, Asia-Pacific, Latin America, Middle East & Africa
Country Scope	U.S., U.K., Germany, China, India, Japan, Brazil, etc.
Market Drivers	- Increase in mobile app usage - Growing cybersecurity concerns - Regulatory compliance needs
Customization Option	Available upon request