Report Description Table of Contents Industry Report and Statistics The global location analytics market will witness a robust CAGR of 16%, valued at $14.5 billion in 2021, expected to appreciate and reach $55.14 billion by 2030, confirms Strategic Market Research. North America held a larger chunk of the market share of over 40% in 2020. Geo analytics or location-based analysis is the process by which information based on location is utilized for awareness of the context and different perspectives. An organization or business can utilize location-based analytics or geo-analytics to gain a proper and clear understanding of their data. It also helps the organization to gain knowledge and analyze new insights. Data is layered in geo-analytics to enable comparisons across various areas and to spot trends and patterns in various cities, states, regions, and nations. Geo analytics adds a spatial dimension to the insights gleaned from the analysis using data related to geographies such as transport lines, zip codes, addresses, GPS locations, and more, providing more layered, full views of the data. Today, almost all industries deal with geographic information. Geo analytics can assist businesses in making better decisions. For instance, from a recent study, it can be stated that enterprises using Geo analytics have increased their productivity and efficiency by approximately 45%. They can be utilized to manage store locations, customize marketing and sales strategies by region, optimize international operations, respond to location-specific trends, enhance logistics and product transportation, or any other related issue. Organizations can comprehend complicated links in the data and more accurately analyze the data by applying analytics tools that use spatial data. In a survey poll conducted by SMR, more than 90% of the surveyed people claimed that geographical data analysis or location-based analysis plays an important role in increasing the efficiency and productivity of a particular firm. Key Industry Drivers - Increase In Implementation of Location Analytics Applications in Multiple Industries to Support Industry Growth. Businesses rely on data to deliver the greatest client experiences and consequently increase their business revenues in an environment where digitization is constantly evolving. Visualizing spatial data can help businesses manage their business strategies by helping them identify regional priorities, suitable pricing schemes, and peak buying times. For instance, geographical data assists businesses in identifying the connections among stores, goods, wants, preferences, and client types across various criteria and metrics. These variables and measures impact the total sales success. Retailers can efficiently manage warehouse deliveries by monitoring stock levels to ensure that stores are stocked properly. Additionally, by fusing geographic data with GIS, companies can take advantage of a particular customer's location to provide pertinent product information and direction to neighboring stores based on their requirements. The market's leading players provide unique solutions to help companies use geographical data and acquire a competitive edge. For instance, Oracle Corporation introduced Spatial Studio 21.2 in the year 2021. Users of the site can create zones using polygon map layers. Users are creating their territories by using specific tools. Artificial Intelligence, Machine Learning, and usage of other modern technologies enable more people to embrace location intelligence solutions. Enterprise operations like asset and event management, visualization and reporting, and logistics embrace these cutting-edge technology solutions. Sectors including banking and finance use geospatial data to gain a competitive advantage, increase revenue, and provide specialized products for their clients. From a research study by Foster Consultancy group, it can be cited that in the US and Western Europe, 63 percent of internet users say they are most interested in firms leveraging location information or geospatial data to offer targeted discounts, deliver better continuing customer services, and to streamline the checkout process. Therefore, the strategic advantages of location intelligence across numerous sectors fuel market expansion. Restraints - Geo-Privacy, As Well As Confidential Data Issues, Could Constrain Market Expansion. Since many legal constraints may make it impossible to obtain location data without the user's consent, consumer privacy issues are crucial while processing location data. Some geospatial analytics tools need the collection of essential location data, which some people may object to if they are concerned about the security of their location-based data. Use positional data, location sharing, and data storage are all governed by laws and regulations. Their limited access limits organizations' use of location-based information analytics solutions to consumer location data. The concern of individuals over sensitive data is limiting the expected expansion of the global location analytics market in the ensuing years. Opportunities - After the Pandemic, Supply Chain Management is Required. During the pandemic, it has become imperative to monitor supply chains. It has become vital to examine consumer demand trends for different product categories and adapt to consumer purchasing habits. Locating production facilities, nodes, and routes using location data can help one to trace the complete supply chain. Suppliers and contractors will benefit from knowing which parts come from and pass through which locations. Companies may find it useful to identify deadhead routes to prevent delays. It can also assist businesses in monitoring the efficiency of warehouses by assessing the demand within a 2-kilometer (1.24-mile) radius so they can choose whether to enhance efficiency or close them. For instance, a report published by the Advisory Committee of Supply Chain stated that location analytic solutions had increased the efficiency of suppliers and contractors by approximately 35 percent between the years 2019-2021. This has also helped the suppliers and contractors to prevent delays. Demands and possibilities can be mapped using data from external sources such as weather, mobility/traffic, and satellite data. For businesses to manage interruptions during COVID-19 and maintain control over their supply chains, employing appropriate datasets and technologies has become essential. For instance, companies like Instacart and Shipt adopted location analytics technology as they faced an increase in demand by approximately 220 percent and 130 percent, respectively, making tracking orders difficult for them. Market Analysis Of Different Segments Covered in the Report Based on Component Services Software Based on Deployment Mode Cloud On-premises Based on Organization Size Small Medium-Sized Enterprises Large Enterprises Based on Location Type Indoor location Outdoor location Based on Application type Risk management Location selection and optimization Emergency response management Sales and marketing optimization Customer experience management Supply chain planning and optimization Remote monitoring Others (inventory management and predictive asset management) Based on Vertical Retail Education Manufacturing Real estate Government & defence Insurance Media and entertainment Banking and financial services Transportation and logistics Tourism and hospitality Healthcare Energy and utilities Telecom and IT Regional Coverage Analysis Based on Regions North America Canada US Europe UK Germany France Rest of Europe APAC China Japan India Rest of APAC Latin America Brazil Mexico Rest of Latin America Component Analysis & Insights Due to the rapid uptake of location analytics in organizations to provide customers with personalized & integrated goods and services; the software sector experienced the greatest location analytics industry share of approximately 35 percent in the year 2020 and is predicted to continue dominating the market in the years to come. With the use of company mapping tools, location intelligence software enables businesses of all sizes to achieve a competitive edge. However, due to widespread service acceptance among end users, assures location analytics software's efficient operation throughout the process. For instance, through thorough research and survey, it can be stated that the number of organizations using location analytic tools in the software sector increased at a rate of 25 percent from the year 2019-2021. On the contrary, the service sector is expected to grow at a high compound annual growth rate throughout this forecasted period. location Type Analysis & Insights Due to the widespread use of smartphones that are connected with cutting-edge location-based services, the indoor segment had a market share of nearly 23% and is expected to grow at an annual growth rate of approximately 18%. For instance, from data published by broadbandsearch, it can be stated that the usage of smartphones connected with location-based services has doubled in the past 5-6 years, over the year 2017-2022. However, due to the increased adoption of location-based marketing/advertising by enterprises to target customers at a user with in-person or online communication based on physical location, the outdoor category is anticipated to experience the largest growth during this forecasted period. Deployment Mode Analysis & Insights The location intelligence market has become more diverse by deployment as it is separated into two parts: cloud & on-premises. Due to security concerns, businesses are integrating and deploying analytical solutions on-premises. Given that it gives users complete control over their technology, data, and applications while also reducing operating costs and enhancing security, on-premises usage is expected to experience tremendous growth. The cloud has significantly altered how organizations in practically every industry deliver their operations. According to reports published by Amazon Web Services, the number of organizations using cloud services has increased by 25 percent from the year 2019-2021. The report also stated that the organizations were able to deliver their operation with more flexibility & efficiency. Some of the biggest benefits of accelerating the implementation of solutions in the cloud are lesser implementation expenditure & lesser maintenance. Organizations may access a lot of geographic data and use cloud platforms for analysis and mapping with the aid of cloud-based solutions. Application Type Analysis & Insights The global market has been divided into various application groups, including risk assessment, location selection and optimization, emergency response management, sales, and marketing optimization, customer experience management, and others. How businesses communicate and position analytics tools are revolutionizing potential clients. Businesses will increase the effectiveness of their marketing campaigns by carefully analyzing location-based data and ensuring that the right customers are reached. Sales and marketing optimization methods with location intelligence solutions would be crucial as organizations gain a competitive edge. During the forecasted period, there is likely to be increased emergency situation response management in order to tackle disasters & emergencies. Agencies require real-time, coordinated emergency situation response and risk management techniques to maintain critical mission choices. These tools must support emergency managers in keeping situational and organizational awareness, quickly analyzing an event's effects, assessing risk, allocating the necessary resources, and educating, informing, and warning the public. Emergency responders require a location-based strategy to make decisions that can help save lives when an unfortunate situation occurs. For instance, The EMS agency in South Carolina had been experiencing an annual increase in emergency calls of approximately 10 percent. Although they were very well aware of the need for additional employees, emergency vehicles, & fire stations, the officials were limited by their financial resources. Instead, they used TomTom and MARVLIS data to build a solution. By doing this, they were better equipped to decide where to place emergency responders and manage the flood of calls using their already-existing resources and personnel. The EMS agency anticipates that the county will save $ 10 million to $ 20 million in costs over the next four years. Vertical Analysis Analysis & Insights The global market has been divided into various groups, including retail, education, manufacturing, healthcare, real estate, government & defense, insurance, and others. Due to the growing usage of Global Positioning System (GPS) & analytical tools to improve indoor retail operations, the retail industry now holds the biggest industry share for location analytics. Retailers can develop precise sales plans because of the GIS platform's capacity to monitor consumer spending patterns across multiple geographies. Additionally, effective spatial data analysis aids merchants in comprehending the geographic variation in product and service demand. The use of location-based services in the healthcare sector is expanding quickly. Healthcare firms can track patient statistics and vitals, including the patient's blood pressure, heart rate, sleep, exercise, distance travelled, and others, with the help of big data and location intelligence combined with IoT technologies. The solutions offer hospitals and healthcare organizations a wide range of applications, including planning suitable sites for healthcare operations, healthcare factor analysis, and performance management territory management. For instance, according to reports published by World Health Organization, it can be stated that location-based data or solution is used to track sanitation, water quality, air, and neglected tropical diseases like snake bites, guinea worm, and malaria as well as public health emergencies. The statement can be concluded by stating 15 of 17 Sustainable Development Goals (SDGs) depend on location-based data. Geographically Analysis & Insights The global location analytics market is broadly divided into five key regions: Europe, APAC , The Latin America, North America and the Middle East and Africa. North America held a sizeable market share of over 40% in the year 2020 and is projected and poised to increase at a compound annual growth rate of 15 percent over the forecasted and projected period. The expansion of the global industry for location analytics is anticipated to be led by North America. The demand for location-based analytics solutions is rising across industry verticals, including government & defense, education, retail, insurance, and others, which are supporting the expansion. For instance, the United States Government worked with Facebook, Google, other technology companies, and medical professionals to implement analytics tools in the year 2020. This has made it much easier for organizations to follow people's social withdrawal behavior while using location data collected from individuals to stop the virus's spread. The Asia Pacific region will witness the highest Compound Annual Growth Rate throughout this forecasted period. The growth has been fuelled by a marked rise in local governments' use of location analytics solutions for public safety purposes. For instance, in June 2020, the APDA, a premier provider of location intelligence, was introduced by Quadrant.io. This alliance comprises over 100 consultancy, geospatial, and data analytics companies. Leading businesses, governments, and researchers were given access to mobile location data by the program to reduce dangers related to virus propagation. Europe is anticipated to display a sizable CAGR. The Copernicus Program is among many ESA initiatives that aim to give consumers a suitable location-based system environment. Location Analytics Market Report Coverage Report Attribute Details Forecast Period 2021 - 2030 The market size value in 2021 USD 14.5 Billion The Revenue forecast in 2030 USD 55.14 Billion Growth rate 16% The base year for estimation 2021 Historical data 2017 - 2020 Quantitative units Revenue in $ million/billion and CAGR from 2022 to 2030 Report Coverage Growth factors, Competitive landscape, Company ranking, trends, and Revenue forecast. Segments Covered Component, Deployment Mode. Application type, Region, Vertical Analysis, Location type, Organization Size. Regional scope North America, APAC, Latin America, Europe, Middle East & Africa. Country scope Canada, the US, the UK, Germany, France, the Rest of Europe, China, Japan, India, the Rest of APAC, Brazil, Mexico, and the Rest of Latin America. Key companies profiled IBM (US), LocationsCloud (US), Google (US), GapMaps (Australia), Oracle (US), Nrby (US), Microsoft (US), TIBCO (US), Esri (US), Precisely (US), Alteryx (US), Purple (UK), IndoorAtlas (Finland), TomTom (Netherlands), CleverMaps (Czech Republic) Location Analytics Market Competitive Landscape: The research provides a competitive landscape based on a thorough analysis of the major strategic decisions made by the top industry players in the industry over the past few years. The leading companies covered in the market for location analytics are: IBM (US) LocationsCloud (US) Google (US) GapMaps (Australia) Oracle (US) Nrby (US) Microsoft (US) TIBCO (US) Esri (US) Precisely (US) Alteryx (US) Purple (UK) IndoorAtlas (Finland) TomTom (Netherlands) CleverMaps (Czech Republic) Recent Developments: On April 2022, Oracle released its brand-new Spatial Studio 22.1, allowing users to design their own areas using polygon map layers. Using selecting tools, one can define custom regions. A combination of neighbouring polygons is possible. Modifying the analysis parameters and portraying moving characters in maps are some of the special features of Spatial Studio 22.1. Google updated its maps Software Development kits for Android in October 2021 to improve user experience and assist delivery drivers and retailers in visually verifying the shipping address of an order. This helped various organizations to deliver their operations with increased efficiency of around 10%. New capabilities, including support for vector tiles, data-driven style expressions, and new rendering layers, were added to the Azure Maps Android Software Development Kits in October 2021. In May 2021, according to an announcement by ESRI location analytics, it was known that ArcGIS Insights, ESRI's location analytics product supports connecting to various cloud-native databases like Snowflake, Amazon Redshift, and others that many businesses have been implementing for performance considerations, scalability, and cost of ownership. This makes it simple for businesses to combine analysis of location-based data and databases that were built natively in the cloud. Quuppa, a company based on location intelligence, and Actility S.A., a supplier of LPWAN connectivity solutions, formed a partnership in April 2021. Quuppa and Actility hope to provide customers with accurate outdoor & indoor location services through their alliance by utilizing Abeeway's ATEX-certified tags. Esri announced the ArcGIS Platform in January 2021. It serves as a location analytic solution platform as a service for users and developers who want to include location functionality in software, operations, and products. Using their preferred online frameworks and APIs, developers may access Esri's effective position services thanks to ArcGIS Platform. Various Devices that Key Market Leaders are Manufacturing Name Feature Key Player Spatial Studio 22.1 Special Feature: Analyse Parameters. Portraying moving characters in maps. Visualize 3D Spatial and Temporal Data in CZML Authentication is done with the help of Identity Cloud Services. Oracle Spatial Studio 20.1 It allows one to connect to, display, study, and analyze geographic data stored in and managed by Oracle Spatial and Graph. It is a free tool. Spatial Studio is a multiuser Java application that may be installed on WebLogic Server or used as a standalone tool (Quick Start). Oracle Location Analytics Software The location analytics platform named Mapsted location Analytics aids firms to gain thorough intelligence through real-time analytics that promotes profitable growth. Mapsted Frequently Asked Question About This Report What is location-based analytics? Geoanalytics or location-based analysis is the process by which information based on location is utilized for awareness of the context and for different perspectives. An organization or business can utilize location-based analytics or rather geoanalytics to gain a proper and clear understanding of their data. It also helps the organization to gain knowledge and analyze new insights. How big is the location analytics market? The global location analytics market size was $14.5 billion in 2021 and is expected to reach a value of $55.14 billion by 2030. Which region has the highest market share? North America held a sizeable market share of over 40% in the year 2020 and is expected to grow and rise at a compound annual growth rate of 15 percent over the forecasted and projected period. What is the location analytics market growth? The global location analytics market is expected to grow at a compound annual growth rate (CAGR) of 16% from 2021 to 2030 to reach USD 55.14 billion by 2030. What is location analytics software? A solution for business intelligence that utilizes location analytics to determine the link between specific objects depending on their locations is known as location intelligence software. It is also called as spatial intelligence software. Sources https://www.zdnet.com/article/the-top-cloud-providers-of-2021-aws-microsoft-azure-google-cloud-hybrid-saas/ https://www.strategicmarketresearch.com/admin/report.aspx .