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Home » Semiconductor and Electronics » Head-up Display Market Size, Global Industry Report, 2030

Head-up Display Market By Components (Software, Projectors/Projection Units, Display units, Video generators), By Type (Based on Windshield, Based on Combiner), By Technology (CRT, Micro Electromechanical Systems (MEMS), Liquid Crystal Display (LCD), DLP, LCOS, Waveguide), By Application (Military and Defense, Civil and Aviation, Automotive, Others (Manufacturing, Wearable, etc.)), Global Report by Size, Industry Analysis & Forecast, 2021 - 2030.

Published On: Jul-2022   |   Base Year: 2021   |   No Of Pages: 135   |   Historical Data: 2015 - 2019   |   Formats: PDF   |   Report ID: 89374369

Report DescriptionTable of Contents

The global head-up display market size was valued at $3.80 billion in 2021 and is predicted to reach $22.77 billion by 2030, at a CAGR of 24.86% during the forecast period of 2021-2030.

 

The head- up display is a kind of technology that projects and displays an image on the vehicles panel or windshield just below the line of sight of the driver. It is both, a safety feature as well as an information tool. It divulges information and also ensures that the driver focuses on the road while driving. The purpose is to provide a safer experience for the user. Additionally, there are devices developed, which are called as optical head-mounted displays, which are capable of projecting images as well as allowing the user to see the surrounding environment through the display. The primary technologies used to produce the HUDs are liquid crystal display (LCD) and organic light-emitting diode (OLED), with newer techniques and tools being developed rapidly. 

 

The HUD was initially developed for military and naval aircraft to display the necessary information in the line of sight of the pilot rather than on the dash. This technology was later developed into automotive head up displays (or car head up displays) in order to ensure that there is a higher level of safety for driver and occupants of the vehicle. As reinstated by the US Department of Transportation, over 35,000 car crashes occurred in 2020 causing nearly 39,000 deaths, or approximately 12 deaths per 100,000 due to fatal car crashes. With staggering statistics on car crashes, the National Highway Traffic Safety Administration persistently issues periodic and voluntary procedures. It is also researching the cause and is considering issuing guidelines that could mandate the use of heads-up display.

 

Global Head-up Display Market Share 2030

 

Market Dynamics

Key Market Drivers (Increasing awareness, growing automotive sector, rising disposable incomes)

  • The purpose of the HUD in the automotive sector is to provide higher safety standards for vehicle drivers. According to the Bureau of Transportation Statistics, the report on Motor Vehicle Safety Data mentions that approximately 42,915 fatalities occurred in 2021. As per industry reports, the major reason for most crashes is the adjustments made during a change in the field of vision, i.e., looking from the road to the dashboard and back on the road. Research shows that if the information is available on the screen, the likelihood of crashes reduces considerably. Thus, with the increasing awareness regarding the use of HUDs, it will show an upward tick in sales.

 

  • The automotive sector will see an increase in sales for the forecasted time period. As per the latest data inputs from the Bureau of Transportation Statistics, there was a 3.2% increase in new passenger car sales and leases between 2020 and 2021. According to the ACEA (European Automobile Manufacturers Association), more than 11 million cars were sold in the EU in 2020. With an increase in automobile sales, there will be an increase in the demand for head-up display market.

 

  • There has been a rise in the disposable incomes of the population. According to Eurostat, since 2014, there has been an average increase of 1.55% each year in disposable income. According to the US Bureau of Economic Analysis, there has been an increase in disposable income from USD 17,282.2 per quarter to USD 18,255.1 per quarter, which is a 5.63% increase in disposable income between Q4 of 2020 and 2021. With rising incomes, there will be increased spending on various consumer goods, such as HUDs. 

 

Market Restraints

The major restraint currently for the industry is achieving economies of scale, i.e., reducing the cost of manufacturing per unit. With relatively high selling prices, consumer demand may be stagnant for some time. 

Opportunities (Growing demand for electric vehicles, online sales, increasing applications)

  • Electric vehicles extensively use HUDs as a part of standard as well as upgraded models of their vehicles. According to a report by the US Department of Energy, the sales of Electric Vehicles grew by 85%, and the sale of plug-in hybrid electric vehicles grew by 138% between 2020-21. According to ACEA, the number of electric vehicles sold in 2020 was approximately 1.3 million units, up by 135% from the previous year. Therefore, with the increasing demand and sales of EVs, the demand for HUDs is expected to go up. 

 

  • There are companies that are retailing HUDs for cars in which the feature is not readily available from the manufacturer. Easy availability and ease of installation will drive sales. Companies such as Woodman and Acecar are some which are part of the online retail of the aftermarket head-up displays.

 

  • The application of HUDs is primarily displaying information about the car. However, with the advent of semi-autonomous vehicles, the car head-up displays are using advanced sensors as well AI to assist the vehicles in driving with minimal driver interaction. 

 

Global Head-up Display Market Analysis Had The Following Segmentation

By Components

  • Software

  • Projectors/Projection Units

  • Display units

  • Video generators

 

By Type

  • Based on Windshield 

  • Based on Combiner

 

By Technology:

  • CRT

  • Micro Electromechanical Systems (MEMS)

  • Liquid Crystal Display (LCD)

  • DLP

  • LCOS

  • Waveguide

 

 By Application

  • Military and Defense

  • Civil and Aviation

  • Automotive

  • Others (Manufacturing, Wearable etc.)

 

By Region

North America

  • USA

  • Canada

 

Europe

  • France

  • Germany

  • Hungary

  • Italy

  • Switzerland

  • Netherlands

  • Spain

  • United Kingdom

  • Rest of Europe

 

Asia-Pacific 

  • Australia

  • New Zealand

  • China

  • India

  • Japan

  • South Korea

  • Vietnam

  • Thailand

  • Rest of Asia-Pacific

 

Middle East and Africa

  • Egypt

  • Morocco

  • Nigeria

  • Qatar

  • Saudi Arabia

  • South Africa

  • UAE

  • Rest of Middle East and Africa

 

South America

  • Argentina

  • Brazil

  • Rest of South America

 

Head-up Display Market Regional Analysis 2030

 

Based on component type, the demand for the display panel/unit segment is expected to propel at an astounding pace in the forecasted period. There is an increased demand for navigation as well as infotainment systems which will further develop the market for the segment. Additionally, increasing preference for comfort and convenience features along with enhanced safety in vehicles, especially in emerging economies, is driving the market growth. Advanced infotainment systems, center controllers, gesture control systems, and telematics are being introduced by manufacturers to improve sales, which in turn is augmenting the growth of the market.

 

Going by the Application segment, HUDs in the automobile sector are anticipated to gain momentum over the forecast period. Industry-leading manufacturers such as BMW, Volkswagen, Mercedes, and Volvo are installing advanced HUDs in premium, and exclusive vehicle ranges to improve the driving experience. Mercedes HUDs are currently present in their models, such as the A-Class, the CLA, the CLS, and GLE. Similarly, car models of other manufacturers also have developed HUDs, for example, Seltos HUD and Baleno HUD, among others.

 

In contrast to the growing demand, manufacturers and producers are developing HUDs in luxury cars and commercial vehicles to improve sales. Original Equipment Manufacturers (OEMs) are releasing economical HUD models to enable their deployment in passenger vehicles to make them affordable for consumers in developing countries and markets. This will also allow the manufacturers to assimilate HUDs in low to mid-range car models, further augmenting the growth of the market.

The aviation industry also has a significant contribution to the market, primarily in the defense aviation sector. According to the US Department of Defense, for the FY 2022, it has USD 1,924 billion available for spending. According to the House of Commons Library of the UK, the defense spending would increase by GBP 2.5 billion, bringing the total spending on defense to GBP 42.4 billion. The military aircraft would use both head-mounted displays as well as helmet-mounted displays for the use of the pilots. Not only for military aircraft, but the market also has several head-up displays for commercial aircraft. Thus, with increased spending by the aviation sector on HUDs, it would further increase sales of the devices. 

 

Going by segment by region, Europe is projected to account for the largest size of the head-up display market from 2020 to 2030. The market in this particular region has been studied and evaluated for Germany, the United Kingdom, France, Italy, Spain, and the Rest of Europe. Europe is considered one of the leading regions for the manufacture of luxury and premium cars. Leading high-end car manufacturers, such as Bentley Motors Ltd. (UK), Audi AG (Germany), Jaguar Land Rover Holdings (UK), Mercedes-Benz (Germany), BMW AG (Germany), Maserati (Italy), Skoda Auto (Malda), Ferrari (Italy), and Bugatti Automobiles SAS (France), are headquartered in Europe. As head-up displays are a part of key safety features, most of the manufacturers of these car segments install HUDs in their cars that are manufactured and produced in Europe. The increasing demand for premium or luxury cars and SUVs equipped with HUDs is expected to drive the growth of the market in Europe.

 

Europe is among the largest manufacturing regions for aircraft. Key airlines, such as Air France (France), Airbus (France), and Lufthansa AG (Germany), are the leading civil aviation aircraft manufacturers present in Europe. AgustaWestland (UK), Dassault (France), BAE Systems (UK), EuroCopter (France), and Gulfstream (Georgia) are among the key aircraft and helicopter manufacturers in the world that are based in Europe. The presence of aircraft and automobile manufacturers in Europe are among the main factors driving the growth of the market for commercial aircraft HUDs, military aircraft HUDs and fixed and mounted HUDs.

 

Report Attribute

Details

Period of Forecast

2021 - 2030

Market size value in 2021

USD 3.80 billion

Revenue forecast in 2030

USD 22.77 billion

Growth rate

CAGR of 24.86 %

The base year for estimation

2021

Historical data

2014 – 2019

Unit

USD Billion, CAGR (2021 - 2030)

Segmentation

By System Components, Application, End User and Region.

By Components

Software, Projectors/Projection Units, Display units, Video generators

By Application

Automotive , Aviation

By Type

Combiner, Windshield

By Region

North America, Europe, Asia-Pacific and Middle East and Africa

Country Scope

Indonesia, India, Italy,  Philippines, Thailand, USA, United Kingdom, and France.

Company Usability Profiles

BAE Systems, Continental, Thales Group, Nippon Seiki Co. Ltd., Panasonic Corporation, Texas Instruments Inc., Rockwell Collins

 

Global Head-up Display Market Competitive Landscape Analysis

The industry is globally involves in many important firms, which are listed below:

  • BAE Systems (UK)

  • Continental (Germany)

  • Thales Group (France)

  • Nippon Seiki Co. Ltd. (Japan)

  • Panasonic Corporation (Japan)

  • Texas Instruments Inc., (USA)

  • Rockwell Collins (USA)

  • DENSO Corporation

  • Elbit Systems Ltd.

  • STMicroelectronics

  • Visteon Corporation

 

Head-up Display Market Infographic 2030

 

Recent Developments:

  • In May 2022, BAE Systems introduced the LiteWave HUD for the commercial and military aircraft market. It is significantly smaller and more economical than previous HUDs. It can be installed easily as well.

 

  • In June 2022, Nissan Ariya incorporated the new WS HUD (Windshield HUD) developed by Panasonic Corporation using precision and free-form digital micro-mirrors. It was the sixth car in Nissan’s portfolio to have the automotive head-up display.

 

  • In June 2022, Raythink, a company that provides Augmented Reality solutions, received USD 15 million in funding to further develop their AR HUD systems meant for the automobile industry.

 

  • In June 2022, Maserati used the software developed by Rightware, Kanzi, to develop the HUD and digital instrument cluster of its 2023 model of Grecale compact luxury SUV. 

 

  • In September 2021, Huawei and Infineon announced that they would partner to develop new and more efficient solutions to the AR HUD market that would essentially improve user safety and the user interface. 

 

  • In November 2021, Volvo invested in Spectralics, an Israeli start-up, to develop a full-sized windshield HUD using a multi-layered thin combiner, which is a new type of film to use across surfaces of all shapes and sizes. 

 

  • In June 2020, Air Force Life Cycle Management Center (AFLCMC) undertook a massive operation of updating the avionics of C-17 aircraft, including a USD 286 million upgrade on the HUDs, which would now be supplied by Elbit Systems of America. 

 

Various Headsup Display commercial products that the market leaders are manufacturing:

 

Name

Feature

Key Player

  LiteHUD

Smaller and Lighter, larger eye motion box, high-resolution imaging, increased reliability, and lower cost

BAE Systems

WindShield HUD

High projection distance, optimized brightness, and resolution, cost, and space-optimized.

Continental AG

  

TopMax

 360° full-color vision, off-axis symbology, 3-D traffic display.

Thales Group

Frequently Asked Question About This Report

b: The key players in the market are Continental AG, Thales Group, BAE Systems, Nippon Seiki Inc, Panasonic Corporation, and Dassault Systems.

b: A Head-Up display is a system of displaying information relevant to a vehicles user/driver, such as speed, distance, and fuel tank information.

b: The term was developed for military aircraft pilots with reference to the necessary information at the display unit at their eye level while manoeuvring their jets.

b: Initially, it was available to military pilots, following which they were developed for the automobile industry as well as the augmented reality industry.

b: The global head-up display market size was around $3.80 billion in 2021 and is predicted to reach $22.77 billion in 2022.

b: The global head-up display market is expected to grow at a compound annual growth rate (CAGR) of 24.86% from 2021 to 2030 to reach USD 22.77 billion by 2030.

b: The component segment of the market includes Software, Projectors/Projection Units, Display units, and Video generators.

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