Glamping Market By Accommodation Type (Safari Tents, Yurts, Treehouses & Cabins, Pods & Domes, Airstreams & Converted Vehicles); By Booking Mode (Direct, Travel Platforms, Subscription); By End User (Couples, Families, Digital Nomads, Retreat Groups); By Geography, Segment Revenue Estimation, Forecast, 2024–2030

1. Introduction and Strategic Context

The Global Glamping Market is expected to grow at a CAGR of 9.1%, reaching a value of around USD 6.4 billion in 2024 and projected to cross USD 11.1 billion by 2030, according to Strategic Market Research.

 

Glamping — shorthand for "glamorous camping" — has evolved from a niche luxury travel experience to a mainstream alternative to hotels and resorts. It blends outdoor immersion with upscale comfort: think safari tents with air conditioning, treehouses with Wi-Fi, and eco-pods with private hot tubs. Between 2024 and 2030, the category is gaining strategic momentum as consumers seek more authentic, sustainable, and socially distanced getaways.

 

What’s driving this shift? For starters, post-pandemic travel patterns still favor open-air, crowd-free destinations. At the same time, travelers are tired of the same hotel rooms and crave something experiential. Glamping delivers that — with added Instagram appeal.

Another inflection point is generational. Millennials and Gen Z are now the dominant travel spenders, and they prioritize eco-tourism, wellness escapes, and 'soft adventure' experiences. Glamping aligns with all three — without requiring a backpack or survival skills. Many glampers aren’t seasoned campers at all. They just want nature on their own terms.

 

Meanwhile, hotel operators and campground owners are rushing to catch up. Some are retrofitting RV parks with designer yurts. Others are launching standalone glamping brands. Even luxury hospitality groups are entering the market with high-margin, low-footprint outdoor stays.

From a regulatory standpoint, glamping sits in a gray zone. It’s not quite hospitality, not quite recreation. That ambiguity creates both friction and opportunity. In some regions, zoning laws are being rewritten to fast-track eco-stay developments. In others, glamping businesses are bundled into rural tourism grants or sustainable infrastructure funds.

 

Investors are also paying attention. With fewer capital requirements than hotel builds and shorter development cycles, glamping sites promise quicker ROI — especially in seasonal or land-constrained locations.

Stakeholders across this market are diverse. Campground operators are upgrading inventory. Hospitality brands are launching eco-resorts. Tech platforms are aggregating boutique glampsites. Outdoor gear companies are bundling lifestyle products with stays. And real estate developers are experimenting with “glamp communities” that double as vacation rentals.

To be honest, glamping is no longer a quirky trend. It’s a full-fledged sub-sector — one that’s redefining what “accommodation” means in a world craving connection to nature without giving up creature comforts.

 

2. Market Segmentation and Forecast Scope

The glamping market isn’t just growing — it’s diversifying. As demand scales, providers are carving out distinct product, customer, and location niches. Here's how the segmentation unfolds across the ecosystem:

By Accommodation Type

• Safari Tents Still the most recognizable form of glamping, safari tents strike a balance between rustic and refined. Many feature hardwood floors, ensuite bathrooms, and climate control. These dominate in Africa, Southeast Asia, and nature-heavy U.S. states.

• Yurts Rooted in Mongolian tradition but modernized with luxury interiors, yurts are now popular in North America and parts of Europe. They're often deployed in forested or mountainous areas where year-round insulation matters.

• Treehouses and Cabins These higher-ticket offerings appeal to families and honeymooners seeking privacy and architectural uniqueness. Some are even equipped with saunas, suspended decks, or panoramic skylights.

• Pods and Domes Growing fastest due to their portability and aesthetic appeal. Frequently found in off-grid or high-altitude destinations. Many cater to wellness travelers looking for retreat-style stays.

• Airstreams and Converted Vehicles These are increasingly featured in the U.S. and Australia. Vintage aesthetics meet smart amenities, attracting a design-conscious demographic.

Safari tents currently lead in volume, making up roughly 29% of glamping stays in 2024, but pods and domes are the fastest-growing — especially among mobile-first, solo, and minimalist travelers .

By Booking Mode

• Direct via Glampsite Websites

• Third-Party Travel Platforms

• Subscription/Retreat Membership Models

With platforms like Hipcamp and Glamping Hub growing in visibility, more users are discovering glamping through app-based booking — but upscale properties still drive most revenue through direct bookings and curated packages.

By Consumer Demographic

• Couples (Millennials, Gen Z) Drawn to experiential getaways, digital detox, and Instagram-worthy locations.

• Families with Young Children Looking for safe outdoor stays with amenities — no tent-pitching required.

• Remote Workers and Digital Nomads Booking extended “workcations” with high-speed Wi-Fi in nature-based settings.

• Retirees and Empty Nesters Seeking comfort-first outdoor travel with accessibility features and cultural immersion.

Couples are the largest group today, but digital nomads and remote workers are rising fast, creating hybrid demand for “luxury + utility.”

By Region

• North America

• Europe

• Asia Pacific

• Latin America

• Middle East & Africa

Europe leads in heritage-rich, regulation-friendly glamping experiences, while North America dominates in scale. Asia Pacific — especially Indonesia, Thailand, and Japan — is seeing an explosion of boutique eco-resorts aimed at domestic wellness travelers .

Scope Note: While glamping once seemed like an upscale version of camping, it's morphing into something broader: part hospitality, part lifestyle, part real estate play. New segments like glamp-communities, modular resorts, and eco-retreat franchises are emerging, forcing segmentation to keep evolving.

 

3. Market Trends and Innovation Landscape

Glamping may have started as a niche, but today it’s becoming a design-led, tech-enabled experience economy. Operators aren’t just building prettier tents — they’re integrating automation, sustainable materials, and immersive guest journeys. Let’s break down what’s really shaping the future of this market.

Eco-Infrastructure is the New Standard

Sustainability isn’t a bonus anymore — it’s baked into the value proposition. From composting toilets to solar panels and greywater recycling, low-impact design is now a baseline expectation. Operators are sourcing FSC-certified wood, hemp insulation, and off-grid heating/cooling systems to meet both regulatory and traveler demands.

One operator in Portugal recently launched a solar-powered dome village that offsets 90% of its energy use — now fully booked through the next season.

That said, sustainability isn’t just about materials. Land-use zoning, biodiversity buffers, and “leave no trace” operations are being formalized into business models.

Smart Tech Moves into the Wilderness

A surprising twist? Guests may want to unplug — but not from convenience. That’s why many glamping operators now include:

• Smart locks and app-based check-in

• Solar-powered Wi-Fi mesh systems

• Automated climate control

• Remote guest services through messaging bots

While glamping is marketed as rustic, the backend is often hyper-connected. This lets solo operators run profitable, multi-unit sites with lean staff and better uptime.

Modular and Prefab Construction Gains Steam

To scale efficiently, providers are shifting toward prefab glamping units. These include flat-pack cabins, geodesic domes, and fold-out pods that reduce on-site construction timelines by 60–80%. Not only are they easier to permit and relocate, they also allow operators to pilot new markets with less capital risk.

It’s also opening doors for glamping-as-a-service startups — companies that deploy full units on leased land and share revenue with landowners.

Experience Bundling is Expanding Revenue

Glamping is no longer just a place to sleep. Operators are monetizing the full itinerary:

• Yoga and wellness retreats

• Forest bathing and guided hikes

• Culinary classes with foraged ingredients

• Stargazing with telescope rentals

• Private concerts, campfire storytellers, and even on-site spa cabins

This helps justify higher nightly rates, especially in remote regions with limited local attractions. It also differentiates boutique operators from commoditized outdoor rentals.

AI and Booking Platforms Are Getting Smarter

On the tech front, AI-driven tools are helping operators optimize pricing based on weather, local events, and occupancy patterns. Booking platforms are also evolving beyond search — offering curated journeys, travel personality matches, and social proof features to drive conversion.

Some are even working on dynamic bundling — where glamping plus wine tasting, for example, is priced as a single package.

Bottom line: Glamping innovation isn’t about tech for tech’s sake — it’s about enhancing the sense of escape, connection, and minimalism that travelers crave. The best operators don’t just build cool spaces. They build memorable experiences that feel custom, sustainable, and quietly luxurious.

 

4. Competitive Intelligence and Benchmarking

The glamping market is still fragmented — but consolidation is creeping in. What was once dominated by mom-and-pop retreats is now attracting attention from real estate funds, hotel chains, and platform-driven aggregators. To stand out, companies are either scaling fast or niching down. Here’s a look at how the competitive field is shaping up.

Leading Players and Their Strategies

Under Canvas A U.S.-based pioneer, Under Canvas operates safari-style camps near national parks. Their strategy blends location arbitrage with consistent brand quality — every tent includes king beds, wood stoves, and ensuite bathrooms. They’ve secured major funding rounds to scale rapidly while keeping an eco-tourism identity.

Collective Retreats This brand has flipped the traditional hospitality model. Instead of building fixed resorts, they deploy luxury tents on leased, high-profile land — from New York City rooftops to Texas ranches. Their key differentiator: exclusive partnerships and experiential luxury. They’re positioned almost like a “Four Seasons of the outdoors.”

Huttopia Based in France, Huttopia operates in Europe and North America with a strong foothold in forested and lakeside areas. They lean on modular wood-and-canvas structures, family-oriented services, and long-term leases on public lands. Their strength lies in scale, operational efficiency, and consistency across locations.

Getaway This U.S. player focuses on micro-cabins in wooded areas within a two-hour drive of major cities. Their edge is minimalism meets mental health. Cabins come with no Wi-Fi and no TV — just nature, books, and silence. Their brand taps into burnout culture and the urban exodus mindset.

Hipcamp More a platform than an operator, Hipcamp aggregates private land rentals — think “Airbnb for camping and glamping.” They’ve captured massive U.S. inventory and now expanding globally. Their growth leverages user-generated content, dynamic discovery features, and host empowerment tools.

Eco Retreats Niche and design-focused, these smaller players often emphasize regenerative tourism, permaculture integration, and community ownership. While smaller in footprint, they influence trends and inspire higher-end brands to evolve.

Airbnb (Experiences + Luxe) Though not a pureplay, Airbnb remains an indirect competitor. Many glamping units are listed here, but Airbnb’s larger threat lies in guest expectations — pushing the industry toward seamless booking, rich visuals, and verified quality.

Key Differentiation Vectors

• Brand Positioning: Wellness, adventure, luxury, sustainability — each brand picks a primary identity and optimizes around it.

• Operational Model: Some own land and infrastructure. Others lease or partner. A few are going fully asset-light.

• Guest Touchpoints: Automated check-in, guided itineraries, and in-tent dining are now part of the competition.

• Design Language: From boho chic to Scandinavian minimalism — visual identity is emerging as a major conversion driver.

It’s clear: Glamping is maturing into a multi-layered market. The winners won’t just have beautiful tents. They’ll have scalable systems, distinct emotional hooks, and the ability to deliver consistently magical experiences at scale.

 

5. Regional Landscape and Adoption Outlook

The glamping market may be global, but the growth story is regional. Each geography is shaped by different regulatory climates, traveler profiles, and land use economics. Some countries lead in innovation, others in volume. Let’s break it down.

North America

Still the most mature and commercially developed glamping region, North America — especially the United States — dominates in total market size. The abundance of public land, national parks, and road trip culture makes it an ideal fit. States like California, Colorado, and Utah lead in both premium glampsites and experimental models like mobile domes and retreat pop-ups.

One reason for North America’s success? A cultural openness to alternative accommodations — RVs, Airbnbs , cabins — has laid the groundwork for glamping to flourish.

That said, Canada is catching up fast, especially in British Columbia and Quebec, where eco-tourism and government support are converging.

Europe

Europe leads in policy alignment and sustainable glamping models. Countries like France, the UK, Germany, and the Nordics have integrated glamping into broader rural tourism and agritourism frameworks. Landowners are incentivized to convert farm space into upscale camping retreats.

The UK in particular has seen a surge in luxury pods and shepherd huts. Even budget-conscious travelers are willing to pay premium rates for well-designed, nature-based stays — especially during summer school holidays.

Regulation here tends to favor environmental impact mitigation and heritage preservation — so prefab and low-footprint designs are more likely to succeed.

Asia Pacific

This region is rapidly emerging as the fastest-growing glamping market, driven by rising disposable income, domestic tourism, and a surge in wellness retreats.

Japan, for instance, is transforming rural prefectures with designer glampdomes and volcanic hot spring integrations. Indonesia and Thailand are creating boutique glamping islands, blending wellness, nature, and luxury. South Korea is layering tech into forest stays, offering automated check-in and in-cabin ordering.

In Australia and New Zealand, wide-open landscapes, star-gazing potential, and Indigenous heritage tie-ins are fueling a wave of themed glamping experiences.

APAC glamping isn’t just about lodging — it’s about tapping into a full sensory escape, often sold as a wellness intervention.

Latin America

Glamping is growing in Chile, Costa Rica, and Colombia, where eco-tourism is already strong. Operators are building low-impact retreats in cloud forests, coffee plantations, and near heritage sites. In Mexico, demand is rising along the Pacific Coast, with beachside domes and treehouses attracting younger travelers .

However, adoption is still urban-centric, and infrastructural limitations in remote areas can hamper operations. That said, investor interest is growing.

Middle East and Africa

This region brings the most striking contrast. United Arab Emirates and Saudi Arabia are pouring millions into ultra-luxury desert glamping — including air-conditioned domes, private butlers, and 360-degree star views.

Meanwhile, South Africa, Kenya, and Tanzania remain hubs for traditional safari glamping — but with growing emphasis on sustainability, local hiring, and conservation-based pricing models.

In the Middle East, glamping is about spectacle. In Africa, it’s still a deeply immersive natural experience.

Global Outlook Summary:

• North America: Market leader, dominated by national parks and scalable operations.

• Europe: Policy-aligned and eco-conscious, with innovation in design and regulation.

• Asia Pacific: Fastest growth, wellness-led demand, and tech-savvy deployments.

• Latin America: Early-stage, nature-rich, opportunity for experiential differentiation.

• Middle East & Africa: High-end luxury meets heritage-driven immersion.

 

6. End-User Dynamics and Use Case

Glamping isn’t a one-size-fits-all market. Different customer groups engage with it for different reasons — and those motivations are shaping how experiences are designed, priced, and marketed. At its core, glamping is a convergence of lifestyle, wellness, and travel — but the end-user dynamics are more nuanced than they seem.

Couples and Solo Travelers

This is the largest and most profitable segment, especially among Millennials and Gen Z. These guests prioritize aesthetics, sustainability, and Instagram appeal. They’re not looking for traditional hotel amenities — they want curated vibes: fairy lights, outdoor bathtubs, stargazing decks.

For them, glamping is a form of self-expression and social capital. They’ll pay extra for uniqueness — even if the unit is small. This group typically books through platforms or directly via social channels.

Families with Children

Parents love glamping because it blends outdoor adventure with indoor safety. Kids can explore nature, while parents don’t have to pitch a tent or worry about bugs and bathrooms. Many family-focused glampsites offer childproof cabins, on-site activities, and meal services.

In this segment, repeat bookings are common, especially for school holiday windows. Operators who add kid-friendly zones, mini-farms, or workshops tend to outperform.

Remote Workers and Digital Nomads

This emerging segment values connectivity in seclusion. These users are booking week-long or even month-long stays in glamping pods that include high-speed internet, desks, and decent cell coverage.

Imagine a UX designer from Berlin working out of a solar-powered dome in the Italian Alps, balancing Zoom calls with morning hikes. It’s real — and rising.

Operators who accommodate this group with stable power, kitchenettes, and ergonomic layouts are already carving out high-occupancy months in shoulder seasons.

Wellness and Retreat Seekers

This includes yoga groups, spiritual retreats, breathwork intensives, and corporate offsites. They don’t want just a place to sleep — they want silence, space, and curated activities. These users often book in groups, and the average stay length is longer (4–7 days).

The key here is bundled programming — think meditation decks, meal plans, or shamanic sessions — plus a booking system that can handle entire groups.

Realistic Use Case Scenario

A mid-sized glampsite in South Korea began offering 5-day “Work From Forest” packages tailored for digital professionals. Each pod included solar-powered Wi-Fi, ergonomic chairs, noise insulation, and access to a shared hot spring. Occupancy rates during off-peak seasons jumped by 41%, and average stay length doubled. The site also added a remote check-in system and tiered pricing for weekday vs. weekend users.

Bottom line: Glamping operators who understand and design for specific user personas — not just “campers” — will win. It's not about the tent. It's about the lifestyle fit.

 

7. Recent Developments + Opportunities & Restraints

The glamping market has shifted gears in the last two years. What used to be a seasonal, niche escape is now viewed as a high-growth sub-sector of outdoor hospitality — complete with tech adoption, regulatory shifts, and big capital interest. Let’s review what’s new, what’s opening up, and what could slow things down.

Key Developments (2022–2024)

• AutoCamp Raises Expansion Capital AutoCamp , the U.S. luxury airstream lodging brand, raised new investment in 2023 to expand its national footprint. The capital will go toward prefab infrastructure, tech-enabled check-ins, and design-forward locations across national park-adjacent zones.

• Airbnb Adds “Camp” Category In early 2024, Airbnb introduced a new filter for camping and glamping, signaling recognition of glamping as a distinct user interest. This update is pushing many boutique operators onto mainstream booking platforms — boosting visibility but also increasing competition.

• Huttopia Expands in North America The French operator launched two new eco-camps in Ontario and Oregon, using modular wood structures and offering bundled activities like nature walks and night kayaking. Their operating model — long-term leases on semi-public land — is becoming a global template.

• Booking.com Invests in Outdoor Lodging The OTA began piloting a new interface for outdoor accommodations, including 3D tent previews and seasonal demand analytics for hosts. It’s now helping smaller glampsites optimize pricing and occupancy dynamically.

• Saudi Arabia’s NEOM Project Adds Desert Domes As part of its larger sustainable tourism vision, NEOM introduced high-tech glamping experiences in the Arabian desert. These feature AI-based energy systems, self-cleaning materials, and immersive desert experiences aimed at ultra-high-net-worth travelers .

 

Opportunities

• Seasonal Monetization of Idle Land Farmers, ranchers, and rural landowners are discovering glamping as a non-invasive, high-margin secondary income stream. Turnkey glamp pods with revenue-sharing are unlocking a new class of land entrepreneurs.

• Hybrid Hospitality Models Glamping is crossing over with wellness resorts, educational retreats, and outdoor coworking hubs. This opens doors to multi-segment programming and off-season revenue via events and rentals.

• Emerging Markets Scaling Fast From Vietnam to Chile, governments are promoting eco-tourism as a path to rural development. Incentives like low-interest loans and land-use flexibility are making it easier for glamping startups to launch and scale in underserved areas.

 

Restraints

• Regulatory Ambiguity In many regions, glamping sits in a legal gray zone. It’s not always covered under hotel licenses or campground zoning. Operators often face delays due to unclear building codes, permit overlap, or limited utility access.

• High Upfront Costs in Luxury Segments Building high-end, weather-resistant structures with sustainable materials and off-grid capabilities isn’t cheap. Smaller operators without investor backing may struggle to scale — especially if financing options remain limited.

Glamping’s trajectory is clear — but success isn’t guaranteed. The brands that navigate regulation, embrace modularity, and continuously innovate around guest needs will define the next phase of this market.

 

7.1. Report Coverage Table

Report Attribute	Details
Forecast Period	2024 – 2030
Market Size Value in 2024	USD 6.4 Billion
Revenue Forecast in 2030	USD 11.1 Billion
Overall Growth Rate	CAGR of 9.1% (2024 – 2030)
Base Year for Estimation	2024
Historical Data	2019 – 2023
Unit	USD Million, CAGR (%)
Segmentation	By Accommodation Type, By Booking Mode, By End User, By Region
By Accommodation Type	Safari Tents, Yurts, Treehouses & Cabins, Pods & Domes, Airstreams & Converted Vehicles
By Booking Mode	Direct Bookings, Travel Platforms, Subscription Models
By End User	Couples, Families, Digital Nomads, Retreat Groups
By Region	North America, Europe, Asia Pacific, Latin America, Middle East & Africa
Country Scope	U.S., Canada, UK, Germany, France, Japan, South Korea, Australia, Brazil, Saudi Arabia
Market Drivers	1. Shift toward experiential and sustainable travel 2. Rise in tech-enabled outdoor stays 3. Strong Gen Z and millennial travel demand
Customization Option	Available upon request