Connected Gym Equipment Market By Product Type (Cardio Equipment, Strength Training Equipment, Others); By Connectivity Type (Bluetooth & Wi-Fi Enabled, Sensor-Integrated Standalone, App-Controlled); By End User (Residential Users, Commercial Gyms, Corporate & Hospitality Buyers); By Geography, Segment Revenue Estimation, Forecast, 2024–2030

1. Introduction and Strategic Context

The Global Connected Gym Equipment Market is projected to reach USD 3.4 billion by 2030 , growing from an estimated USD 1.6 billion in 2024 , at a CAGR of 13.2% during the forecast period, according to Strategic Market Research.

 

Connected gym equipment refers to fitness machines embedded with IoT capabilities, allowing real-time data tracking, remote guidance, digital integrations, and app-based syncing. Were talking about treadmills that adjust pace based on your heart rate, resistance bikes that stream live classes from global studios, and strength systems that analyze form using onboard sensors. These are no longer niche gadgets for tech-savvy users — they’re becoming standard across urban gyms and high-income households.

 

Several factors are converging to drive this transformation. First, the digital wellness boom post-pandemic has redefined consumer expectations. People now want feedback loops, not just workout logs. Second, hybrid fitness models — combining at-home and gym-based workouts — are pushing demand for systems that can bridge both. And third, cloud-based platforms are giving OEMs and gym operators a way to monetize data and user engagement through subscription models.

 

The connected equipment category is also being reshaped by non-traditional players. Companies from consumer electronics, software development, and wearables are moving in. For example, a smartwatch firm may now co-develop a stationary bike interface, while a mobile app startup might license its content to an elliptical OEM. These partnerships are reshaping the value chain — and making "fitness as a service" a very real thing.

 

Regulatory and compliance tailwinds are also playing a role. In the U.S. and parts of Europe, new standards around data interoperability and digital health security are pushing OEMs to adopt standardized APIs and better encryption protocols. This matters more than ever as fitness data increasingly feeds into health insurance models and workplace wellness programs.

 

On the stakeholder side, the landscape is becoming more layered. OEMs are investing in modular equipment with embedded sensors. Gym operators are upgrading facilities to offer tech-enabled experiences. Consumers are expecting seamless syncing across devices. Investors are chasing platforms that promise recurring revenue through memberships and content subscriptions. And enterprise buyers — from hotels to corporate wellness providers — are prioritizing connected systems over traditional equipment for long-term engagement metrics.

 

2. Market Segmentation and Forecast Scope

The connected gym equipment market breaks down across four key dimensions — each capturing a different layer of how tech is shaping modern fitness: by Product Type, Connectivity Type, End User, and Region . Heres how the segmentation unfolds and where growth is headed.

By Product Type

• Cardio Equipment This includes smart treadmills, connected bikes, rowing machines, and ellipticals . Cardio is still the dominant category, making up nearly 52% of the market in 2024 , thanks to strong home-use adoption and the rise of virtual class streaming platforms.

• Strength Training Equipment From AI-loaded resistance machines to adaptive dumbbells and cable systems with real-time feedback, strength gear is gaining momentum. Users value rep counting, posture correction, and progressive overload tracking. This segment is expected to post the fastest CAGR between 2024 and 2030.

• Other Equipment Includes connected yoga systems, mobility stations, and rehab gear. These are emerging areas, especially in corporate wellness and physical therapy settings.

Insight: Cardio still leads in volume, but strength systems are winning in user engagement metrics — and subscriptions tied to them often have lower churn.

By Connectivity Type

• Bluetooth & Wi-Fi-Enabled Equipment This segment dominates the space, especially in mid-to-high-end home fitness products. Seamless integration with apps, wearables, and third-party platforms (like Apple Health or Strava ) is now a baseline expectation.

• Sensor-Integrated Standalone Systems Equipment with onboard sensors, motion tracking, and embedded operating systems — like Tonal or Peloton — often require minimal external pairing. These systems typically target premium users and commercial gyms.

• App-Controlled or Cloud-Based Equipment This growing segment includes devices that rely on external apps or remote trainers for activation and customization. Often seen in multifunctional equipment and subscription-based platforms.

What’s changing fast? OEMs are now designing with “cloud-first” logic — prioritizing data portability and ecosystem compatibility from the start.

By End User

• Residential Users (Home Gyms ) The pandemic-triggered boom isn’t fading — home setups now include smart racks, wall-mounted units, and foldable cardio gear with integrated screens. Residential buyers account for about 60% of total unit sales as of 2024.

• Commercial Gyms & Fitness Studios Boutique gyms are upgrading for personalization and user tracking, especially to retain members and offer hybrid services. Expect higher growth here in urban and semi-urban areas from 2025 onward.

• Corporate & Hospitality Buyers Hotels, office campuses, and wellness-focused co-living setups are investing in smart gym pods. This segment is niche but growing — driven by rising demand for plug-and-play wellness amenities.

By Region

• North America Leads in connected fitness adoption, driven by high disposable income, tech-savvy consumers, and platform-based fitness brands.

• Europe Second-largest region, where markets like Germany, UK, and the Nordics prioritize equipment integration with wearables and health data ecosystems.

• Asia Pacific The fastest-growing region , led by urban middle-class expansion in China, India, and Southeast Asia. Connected fitness is emerging as a lifestyle statement here.

• LAMEA (Latin America, Middle East, and Africa ) Slower adoption but growing interest — especially in upscale hotels, gated communities, and urban coworking /living concepts.

 

3. Market Trends and Innovation Landscape

The connected gym equipment space is evolving fast — and it’s no longer just about touchscreens on treadmills. The real action is in how these machines integrate with broader ecosystems, collect smarter data, and adapt to diverse user profiles. Heres what’s reshaping the competitive edge between 2024 and 2030.

Hardware is Becoming Software-Defined

Machines that used to operate in isolation are now syncing with cloud platforms, AI engines, and mobile health dashboards. OEMs are designing gear with upgradable firmware and open APIs — enabling new features through software updates rather than hardware replacement.

Example: One fitness tech startup launched a squat rack in 2023 that receives monthly algorithmic upgrades for rep counting, form correction, and even predictive recovery analytics.

This shift is pushing traditional manufacturers to act more like software companies — constantly iterating, updating, and expanding services post-sale.

AI-Powered Coaching is Gaining Ground

Artificial Intelligence is moving beyond heart-rate tracking. New systems use computer vision and motion capture to evaluate form, correct posture, and personalize resistance or incline in real time.

Platforms like Tempo and Tonal now offer adaptive workout planning — tailoring progression based on user fatigue, performance trends, and even behavioral patterns.

One expert put it bluntly: “If your connected equipment can’t spot a sloppy deadlift or recommend a smarter cooldown , it’s outdated tech.”

That’s a big reason AI-focused OEMs are becoming acquisition targets for larger fitness or wellness brands.

Content is the New Battleground

It’s not just about the equipment — it’s what plays on the screen. Live and on-demand fitness content has become a core driver of brand loyalty. High-performing platforms now treat content as a SaaS product: fresh releases, licensed music, celebrity trainers, and multi-language support.

More importantly, content is being localized. As brands expand into Asia and Latin America, they’re producing region-specific formats and culturally relevant training styles.

This shift toward “fitness-as-entertainment” is why subscription revenue now outpaces equipment margins for some OEMs.

Interoperability with Wearables and Health Apps

Users don’t want another siloed app. They want a single ecosystem. That’s forcing fitness machines to sync with Apple Health , Google Fit , Garmin , Oura , and others. The goal? Seamless user tracking across devices — and smoother handoffs between workouts, nutrition, and sleep data.

Manufacturers are increasingly offering SDKs to app developers — essentially inviting them into the equipment’s ecosystem.

Expect this trend to accelerate as insurers, wellness programs, and even physicians look for unified health dashboards.

Sustainability and Compact Design Innovations

With urban living tightening floor space and climate pressures pushing eco-conscious design, OEMs are innovating around form factor and materials.

Foldable smart bikes, wall-mounted strength systems, and energy-regenerating treadmills are all becoming mainstream. Some newer models now generate electricity during use — enough to charge a phone or small battery bank.

For younger users especially, sustainability has moved from “nice to have” to “must-have.”

Partnerships Are Driving Ecosystem Play

There’s a clear pivot toward cross-industry partnerships:

• Hardware OEMs teaming with streaming content providers

• AI companies integrating computer vision tech into gym mirrors

• Insurance firms co-developing activity-linked wellness plans

These collaborations aren’t just branding exercises — they unlock recurring revenue and create sticky ecosystems.

 

4. Competitive Intelligence and Benchmarking

The connected gym equipment market is a mix of disruptors and legacy fitness brands — each taking a different path to stay relevant in a space where hardware alone no longer wins. What separates the top players now is their platform strategy, ability to retain users, and ecosystem integration. Let’s break down how the key players are positioning themselves.

Peloton Still one of the most recognizable names in connected fitness, Peloton blends premium bikes and treadmills with immersive content. The company’s real differentiator lies in its live classes, global community, and gamified experience. Despite past profitability struggles, it retains strong brand equity, especially in North America and Europe.

Peloton’s pivot toward app-first strategy and third-party hardware compatibility shows its shifting from hardware sales to long-term subscription growth. Their future? Less about the bike, more about the platform.

Technogym Italy-based Technogym plays in the luxury commercial gym and hospitality segment. Their connected equipment ecosystem — from treadmills to skillmill machines — syncs with the Technogym app for personalized tracking, training plans, and wellness content.

The brand is also strong in enterprise wellness. Think premium hotel gyms, corporate fitness centers, and rehabilitation clinics looking for sleek, networked solutions. Technogym’s interoperability with third-party apps gives it a key edge in Europe and parts of Asia.

NordicTrack ( iFIT Health & Fitness ) NordicTrack , under the iFIT umbrella, is known for integrating immersive training environments via Google Maps and global studio content. Its connected treadmills and incline trainers target both home and semi-commercial users.

iFIT’s differentiator is its interactive coaching and automatic incline/speed adjustments — making workouts feel guided and cinematic. Despite financial restructuring in recent years, their tech stack and content depth keep them highly competitive.

Echelon Fitness Positioned as a more affordable alternative to Peloton, Echelon offers connected bikes, rowers, and mirrors. Their key play is in volume — selling across retail chains like Walmart and Best Buy. The Echelon FitPass offers live and on-demand classes, but their real strength is bundling affordability with decent digital integration.

They’re not trying to be the sleekest — just the most accessible for mass-market users.

Tonal A standout in strength training, Tonal uses AI to adapt resistance, track reps, and correct form in real time. Mounted on a wall, it saves space and delivers guided sessions via a touchscreen. Tonal leads in smart resistance training and appeals heavily to urban professionals and tech-forward fitness users.

Its biggest value? Precision training in compact spaces — with deep engagement analytics that gyms and insurers are starting to notice.

Forme Life and Mirror (by lululemon ) Both of these mirror-based platforms blend form and function, turning living rooms into smart gyms. Mirror , now part of lululemon , focuses on minimalistic design and community fitness. Forme Life leans more into aesthetics and personalized coaching.

These aren’t mass-volume plays — they’re lifestyle-centric, often bundled with high-touch services or apparel ecosystems.

 

5. Regional Landscape and Adoption Outlook

Geography plays a huge role in how connected gym equipment is adopted, priced, and used. Some markets want high-end machines with deep analytics. Others are just entering the stage of digitized wellness. Here’s how adoption patterns differ across regions — and what that means for stakeholders planning expansion between now and 2030.

North America

North America continues to lead the market — not just in terms of revenue but in ecosystem maturity. The U.S. alone accounts for over 40% of global connected gym equipment sales in 2024 , driven by:

• Strong consumer interest in hybrid fitness (home + gym)

• High penetration of wearables and health apps

• A growing base of boutique studios and smart gyms

• Willingness to pay for digital fitness content

Insurance companies and workplace wellness programs are beginning to subsidize connected equipment — especially as part of long-term preventive health strategies.

It’s not just about owning the machine here. It’s about owning the monthly subscription loop.

Europe

Europe mirrors the U.S. in many ways but emphasizes privacy, data protection, and design quality. Northern and Western Europe are particularly strong adopters — with Germany, the UK, and the Netherlands leading in connected fitness infrastructure.

Key trends here:

• Integration with EU digital health records and local wellness apps

• Growing focus on low-footprint, sustainable equipment for urban homes

• High demand for localized content and multilingual platforms

Meanwhile, Southern and Eastern Europe are catching up — especially as lower-cost connected equipment enters the market through retail and e-commerce.

OEMs that can offer GDPR-compliant systems with local language support will have a leg up.

Asia Pacific

This is the fastest-growing region , by far. Rapid urbanization, digital payment adoption, and middle-class health awareness are fueling demand in countries like China, India, Japan, and South Korea.

• In China , smart equipment sales are rising in second-tier cities, driven by influencers and e-commerce platforms like JD.com and Tmall .

• India is emerging as a mobile-first market. Connected strength and cardio machines priced under $1000 are gaining ground among tech-savvy millennials.

• South Korea and Japan favor high-tech but compact systems — especially in apartments and corporate wellness zones.

The catch? Local manufacturing and price sensitivity matter. Global brands need regional alliances or local assembly to scale profitably.

Latin America, Middle East & Africa (LAMEA)

These regions are still emerging markets for connected fitness — but momentum is building in specific pockets.

• Brazil and Mexico show strong growth in urban wellness centers and hotel-based fitness

• In the Middle East , particularly the UAE and Saudi Arabia, premium gyms are going digital — often pairing connected equipment with luxury wellness services

• Africa is a late adopter, but mobile-first wellness solutions and basic connected cardio machines are gaining traction in private health clubs and high-end real estate

The main challenge? Infrastructure. Consistent power, stable Wi-Fi, and high equipment import costs slow adoption.

Still, where premium developments or wellness tourism is prioritized, connected gym equipment is increasingly seen as a must-have amenity.

Global Outlook by 2030

• North America and Europe will lead in ecosystem sophistication and subscription monetization.

• Asia Pacific will drive unit volume, price competition, and mobile-first innovation.

• LAMEA will grow through public-private partnerships, B2B deployments, and hospitality-focused investments.

 

6. End-User Dynamics and Use Case

Who’s actually using connected gym equipment — and why? It varies more than youd think. The needs of a stay-at-home fitness enthusiast are worlds apart from a premium fitness chain or a hotel operator. Understanding these differences is key to targeting growth and refining product design. Let’s break down the main end users and how their expectations are evolving.

Home Users (Residential Fitness Enthusiasts)

This group exploded during the pandemic, but the shift has stuck — especially among professionals, parents, and urban residents. These users prioritize:

• Convenience and on-demand content

• Compact, multi-functional machines

• Seamless integration with wearables and health apps

Many are willing to pay for monthly subscriptions — as long as the experience stays fresh and the interface feels premium.

Insight: These users view their equipment as part of their lifestyle tech stack, not just a workout tool. If the interface feels dated or the content stagnates, churn happens fast.

Commercial Gyms and Fitness Chains

These are still power buyers — especially as gyms look to differentiate post-pandemic. High-end and mid-tier chains are adopting connected equipment to:

• Offer personalized training at scale

• Generate user performance data for trainers

• Enable hybrid memberships with remote class access

The push is toward machines that don’t just work — but engage , adapt, and retain. Some chains now track machine-specific user metrics to drive loyalty campaigns or upsell premium plans.

However, commercial buyers also demand:

• Durability and service SLAs

• Interoperability with their CRM or gym management software

• Scalable licensing for content access

Hotels, Co-living Spaces, and Real Estate Developers

Smart fitness has become an expectation in upscale hospitality and residential developments. These end users want:

• Sleek, low-maintenance machines

• Touch-free or app-controlled activation

• A curated fitness experience that aligns with their brand

In fact, several hotel chains now co-brand their gyms with connected equipment brands, using it as a selling point for business travelers and wellness tourists.

Corporate Wellness Programs

This segment is gaining traction as employers try to boost productivity and reduce healthcare costs. Connected equipment offers:

• Measurable engagement data for HR teams

• Integration with wellness platforms and insurance incentives

• Flexible deployment (on-site or home-use leasing)

Some tech companies even offer connected fitness pods in-office or provide subsidized machines to remote employees.

For HR leaders, this isn’t just wellness — it’s retention.

Use Case Highlight

A large coworking brand in Singapore piloted a smart fitness zone across five of its city-center locations. The setup included compact connected bikes, smart mirrors for guided workouts, and app-based booking. Within three months, over 40% of tenants had used the zone at least once, and member retention improved by 15%.

The success? It wasn’t just the gear. It was the digital experience — integrated check-ins, performance tracking, and branded wellness rewards.

 

7. Recent Developments + Opportunities & Restraints

Recent Developments (Last 2 Years)

• Peloton launched Peloton Gym in 2023 , a new app-based feature that offers structured strength training programs without the need for Peloton hardware — a clear pivot to content-first strategy and device flexibility.

• Technogym introduced ‘Technogym Check-Up’ in late 2023 , a connected wellness assessment tool integrated into its commercial machines, designed to evaluate posture, mobility, and metabolic profile.

• Tonal secured new funding in 2024 , aiming to expand its AI coaching platform and develop more compact, apartment-friendly strength systems amid rising urban adoption.

• iFIT launched interactive recovery modules on NordicTrack equipment in 2023, including guided breathwork and sleep programs — signaling the convergence of fitness and holistic wellness.

• Echelon partnered with Samsung Health in 2024 , enabling real-time sync between equipment stats and the Samsung wearable ecosystem — aimed at building a unified fitness and health platform.

 

Opportunities

• Platform Monetization Beyond Equipment As OEMs look to diversify, there’s growing potential in selling premium content tiers, guided programs, AI coaching, and even white-labeled software for gyms and wellness apps. Recurring revenue is the real goldmine — not hardware margins.

• Expansion into Emerging Urban Hubs Middle-income cities in Asia and Latin America are building gyms and co-living setups that demand smart but affordable equipment. OEMs that localize content and adapt pricing will gain early mover advantage.

• Integration with Healthcare & Insurance There’s a rising opportunity to link connected equipment with preventive care models , especially as insurers and corporate wellness buyers seek trackable health engagement. Machines that sync with blood pressure monitors or HRV trackers are next.

 

Restraints

• High Equipment Cost and Low Upgrade Cycles Most connected equipment buyers aren’t replacing machines every year. Combined with high upfront costs, this slows revenue velocity — especially in emerging markets or mid-tier gyms.

• Interoperability Challenges and Data Privacy Concerns As fitness data begins to overlap with medical data, issues around GDPR compliance , cloud security , and platform lock-in are emerging. Users don’t want to be trapped in one ecosystem or worried about who owns their health stats.

 

7.1. Report Coverage Table

Report Attribute	Details
Forecast Period	2024 – 2030
Market Size Value in 2024	USD 1.6 Billion
Revenue Forecast in 2030	USD 3.4 Billion
Overall Growth Rate	CAGR of 13.2% (2024 – 2030)
Base Year for Estimation	2023
Historical Data	2018 – 2022
Unit	USD Million, CAGR (2024 – 2030)
Segmentation	By Product Type, By Connectivity Type, By End User, By Geography
By Product Type	Cardio Equipment, Strength Training Equipment, Others
By Connectivity Type	Bluetooth & Wi-Fi Enabled, Sensor-Integrated Standalone, App-Controlled
By End User	Residential Users, Commercial Gyms, Corporate & Hospitality Buyers
By Region	North America, Europe, Asia-Pacific, Latin America, Middle East & Africa
Country Scope	U.S., Canada, Germany, UK, France, China, India, Japan, Brazil, UAE, etc.
Market Drivers	- Demand for hybrid and remote fitness experiences - Rise in AI-driven personalized training - Integration with wearables and health platforms
Customization Option	Available upon request