Cloud Services Brokerage Market By Service Type (Integration, Sourcing & Procurement, Support & Maintenance); By Deployment Model (Public Cloud, Private Cloud, Hybrid Cloud); By Platform Type (Internal Brokerage Enablement, External Brokerage Enablement); By Organization Size (SMEs, Large Enterprises); By End User (BFSI, Healthcare, IT & Telecom, Retail & eCommerce, Government, Others); By Geography, Segment Revenue Estimation, Forecast, 2024–2030.

1. Introduction and Strategic Context

The Global Cloud Services Brokerage Market will witness a robust CAGR of 16.8% , valued at $8.3 billion in 2024 , expected to appreciate and reach $21.2 billion by 2030 , confirms Strategic Market Research.

 

Cloud services brokerage (CSB) refers to third-party entities that act as intermediaries between cloud service providers and end-users, facilitating service selection, integration, customization, and management. As businesses transition from on-premise IT infrastructure to hybrid and multi-cloud environments, CSBs play a vital role in simplifying and optimizing cloud service delivery.

 

Between 2024 and 2030, this market is set to evolve rapidly, driven by the increasing complexity of cloud ecosystems and the growing need for unified governance, compliance management, and cost optimization. Enterprises are struggling to manage disparate cloud vendors and tools, which has intensified demand for CSBs that offer centralized control, vendor-agnostic platforms, and policy enforcement.

 

Strategic relevance in 2024–2030:

• Enterprise Complexity : Organizations are deploying dozens of SaaS, PaaS, and IaaS platforms simultaneously. CSBs provide orchestration across these silos.

• Compliance and Governance : Heightened regulatory frameworks (GDPR, HIPAA, etc.) require centralized compliance mechanisms — a key value delivered by CSBs.

• Cost Transparency : CSBs help identify shadow IT, optimize licensing, and reduce redundancies across cloud consumption layers.

• AI-Driven Optimization : Emerging CSBs now integrate AI to recommend right-sizing of workloads, automate procurement, and predict usage patterns.

• Security Integration : Zero-trust frameworks and cloud security posture management (CSPM) are increasingly being embedded into brokerage platforms.

 

Key stakeholders in this ecosystem include :

• Cloud Service Providers (CSPs) – AWS, Microsoft Azure, Google Cloud

• Brokerage Platforms – offering aggregation, customization, and integration

• System Integrators and MSPs – serving as resellers or partners in the brokerage model

• Enterprise IT Departments – end-users needing multi-cloud flexibility

• Governments and Regulators – ensuring data sovereignty and compliance

• Investors – increasingly backing brokerage start-ups due to their pivotal role in digital transformation

Cloud services brokerage is becoming a strategic layer of the cloud value chain. Rather than a “nice-to-have” add-on, it is now a governance essential for cloud-native enterprises.

 

2. Market Segmentation and Forecast Scope

The cloud services brokerage market is structured along several segmentation axes, which collectively shape demand dynamics, competitive strategy, and adoption patterns. For this RD, the market is segmented by:

• By Service Type : Integration, Sourcing & Procurement, and Support & Maintenance

• By Deployment Model : Public Cloud, Private Cloud, and Hybrid Cloud

• By Platform Type : Internal Brokerage Enablement, External Brokerage Enablement

• By Organization Size : Small & Medium Enterprises (SMEs), Large Enterprises

• By End User : BFSI, Healthcare, IT & Telecom, Retail & eCommerce , Government, and Others

• By Region : North America, Europe, Asia Pacific, and LAMEA

By Service Type

This segment defines the operational scope of brokerage platforms:

• Integration Services include workload migration, multi-cloud orchestration, API connectivity, and toolchain automation.

• Sourcing & Procurement refers to service discovery, price comparisons, contract negotiations, and vendor relationship management.

• Support & Maintenance covers troubleshooting, upgrades, SLA monitoring, and performance tuning.

In 2024 , Integration Services will account for approximately 42.5% of the total market share due to increasing demand for vendor-neutral orchestration and centralized governance.

The fastest-growing sub-segment is "Support & Maintenance", fueled by increasing complexity in hybrid deployments and a need for ongoing optimization.

By Deployment Model

• Public Cloud CSBs assist enterprises in managing public infrastructure like AWS or GCP, providing consumption-based analytics and optimization.

• Private Cloud brokerage focuses on internal service catalogs, DevOps enablement, and IT-as-a-Service ( ITaaS ).

• Hybrid Cloud models are gaining momentum due to their flexibility and control.

Hybrid Cloud is projected to grow at the fastest CAGR (19.4%) during 2024–2030, as enterprises adopt cloud-native workloads while retaining sensitive data on-premise .

By Platform Type

• Internal Brokerage Enablement tools empower IT departments to act as internal brokers, governing service requests and automating approvals.

• External Brokerage Enablement involves third-party platforms or consulting partners delivering full-service cloud brokerage solutions.

By Organization Size

• Large Enterprises dominate in value terms due to their multi-cloud complexity and procurement volume.

• SMEs , while slower to adopt, are increasingly turning to SaaS-based CSBs for affordable governance and cost tracking.

By End User

• BFSI and IT & Telecom are the highest adopters in 2024, requiring compliance-ready platforms and high-availability systems.

• Healthcare and Retail are emerging fast due to digital patient platforms and omnichannel transformation, respectively.

By Region

• North America remains the largest market in 2024, with over 38% share, driven by mature cloud infrastructure and policy mandates.

• Asia Pacific is the fastest-growing region, supported by aggressive cloud investments in India, China, and Southeast Asia.

Regional differences in cloud maturity, cybersecurity laws, and data residency regulations are heavily influencing CSB architecture and service demand.

 

3. Market Trends and Innovation Landscape

The cloud services brokerage (CSB) market is undergoing significant innovation as it adapts to rapidly evolving enterprise needs and an increasingly complex multi-cloud environment. Between 2024 and 2030, several transformative trends will redefine the brokerage landscape, from platform automation and embedded AI to integrated security governance and vertical-specific offerings.

AI-Driven Cloud Orchestration

A major trend reshaping the CSB ecosystem is the integration of artificial intelligence (AI) and machine learning (ML) into cloud management platforms. CSBs are embedding intelligent engines capable of:

• Predictive resource allocation

• Anomaly detection in cloud consumption

• Automated cost governance recommendations

• Real-time compliance monitoring across providers

According to industry insiders, "AI integration into CSB tools is now a must-have feature for dynamic workload scaling, especially in environments with fluctuating demand such as gaming, streaming, and financial analytics."

Low-Code/No-Code Brokerage Interfaces

Enterprise IT departments are demanding simplified brokerage experiences. In response, vendors are launching low-code or no-code brokerage dashboards that allow non-technical teams to manage service provisioning, access controls, and compliance policies without scripting or backend knowledge.

This democratization of cloud governance is enabling faster adoption across mid-market organizations and reducing IT bottlenecks in large enterprises.

Vertical-Specific Brokerage Platforms

Industry-specific CSB platforms are gaining traction, particularly in regulated sectors like:

• Healthcare (HIPAA, HL7 integration)

• Finance (PCI-DSS, SOX)

• Government ( FedRAMP , ITAR)

These platforms offer pre-configured compliance templates, secure data residency options, and integration with industry-standard tools.

“We’re seeing a rise in healthcare-native brokerage services that pre-integrate with EHRs, medical imaging, and patient privacy workflows,” notes one product strategist at a leading CSB firm.

Cloud FinOps Integration

CSBs are increasingly blending Financial Operations ( FinOps ) into their offerings. These modules provide:

• Cloud cost visualization across teams and projects

• Policy-based spend controls

• Automated budget alerts

• Optimization playbooks

The demand for FinOps within CSBs is exploding as CFOs and CIOs collaborate more closely on cloud budgeting.

Security Brokerage and Compliance-as-a-Service

Security has moved to the forefront of brokerage innovation. Many CSBs now offer Security-as-a-Service layers , including:

• Cloud Security Posture Management (CSPM)

• Identity & Access Management (IAM)

• End-to-end data encryption controls

• Continuous compliance auditing

This has given rise to “secure cloud brokers” that bundle governance, risk, and compliance (GRC) into their core service model.

Strategic Partnerships and Ecosystem Expansion

Brokerage vendors are forming alliances with major hyperscalers , ERP vendors, and cybersecurity firms to expand reach and capability. Notable examples include:

• Co-selling partnerships with AWS and Azure

• Integration alliances with ServiceNow and Salesforce

• Security stack partnerships with CrowdStrike , Zscaler , and Palo Alto Networks

Such collaborations allow brokers to deliver comprehensive cloud lifecycle services — from procurement to decommissioning — on a unified interface.

These innovation trends not only enable CSBs to differentiate themselves in a saturated market but also help address critical enterprise concerns like budget control, data protection, and multicloud visibility.

 

4. Competitive Intelligence and Benchmarking

The cloud services brokerage market is shaped by a mix of large cloud platform vendors, specialized brokerage firms, managed service providers (MSPs), and system integrators. Competitive strategies in this domain revolve around automation, integration breadth, compliance coverage, and ecosystem partnerships. The market is becoming increasingly fragmented with a growing number of niche and regional players entering with tailored offerings.

Below are 7 key companies that represent the strategic spectrum of the CSB industry:

IBM Corporation

IBM has positioned itself as a full-spectrum CSB provider, combining its hybrid cloud leadership with its Red Hat OpenShift platform. Through its Multicloud Manager and integration capabilities, IBM enables enterprise clients to manage diverse cloud environments while ensuring governance and compliance.

• Strategy : Emphasizes hybrid cloud enablement, automation, and AI-driven orchestration.

• Differentiator : Deep integration with legacy systems and robust security architecture.

• Reach : Global footprint with a strong focus on banking, healthcare, and public sector clients.

Accenture

As one of the world’s largest system integrators, Accenture delivers brokerage services via its Cloud First initiative. It provides custom cloud brokerage platforms that offer discovery, pricing analytics, and FinOps management.

• Strategy : Vertical-focused service delivery; end-to-end cloud lifecycle management.

• Differentiator : Strong vertical domain expertise and vendor-agnostic approach.

• Reach : Significant presence in North America, Europe, and Asia-Pacific.

Jamcracker

Jamcracker is a pioneer in CSB platforms, offering a white-label brokerage solution that supports multi-tenant provisioning, billing, and policy enforcement.

• Strategy : Platform-first model enabling telcos , MSPs, and government agencies to launch their own CSB solutions.

• Differentiator : API-rich architecture with customizable storefronts and billing engines.

• Reach : Strong in North America and growing traction in Middle Eastern and Asia-Pacific regions.

Cloudmore

Cloudmore offers a SaaS-based brokerage platform targeting mid-sized enterprises and service providers. It supports subscription management, automation of service provisioning, and unified billing across SaaS, IaaS, and custom services.

• Strategy : Simplify CSB adoption for SMEs and mid-tier IT service providers.

• Differentiator : Clean UX, real-time pricing visibility, and strong automation features.

• Reach : Primarily Europe-based, expanding into North America.

Arrow Electronics

Through its ArrowSphere platform, Arrow Electronics enables resellers and MSPs to act as CSBs. It allows for digital procurement, cloud catalog management, and customer lifecycle tools.

• Strategy : Empower distribution channels and MSPs with CSB capabilities.

• Differentiator : Massive vendor ecosystem and plug-and-play catalog features.

• Reach : Global operations, especially strong in B2B distribution networks.

Dell Technologies

Dell offers brokerage-like features through its multicloud solutions, allowing centralized management of cloud and on-premise assets. While not a pure-play CSB, its Apex Console and multicloud services operate in this adjacent space.

• Strategy : Bridge hybrid infrastructure with broker-like service visibility.

• Differentiator : Strong enterprise hardware + cloud integration capabilities.

• Reach : Global enterprise footprint, especially in manufacturing and government sectors.

RightScale (Now Flexera )

Acquired by Flexera , RightScale has transformed into a powerful cloud cost optimization and governance platform, often integrated into CSB workflows.

• Strategy : FinOps -first approach to cloud brokerage.

• Differentiator : Cost visualization, cloud spend benchmarking, and automation policy engines.

• Reach : Highly adopted in North America and parts of Western Europe.

The competitive landscape is moving toward convergence, where traditional IT service vendors are building CSB-like capabilities, and CSBs are expanding into compliance, FinOps , and vertical applications.

 

5. Regional Landscape and Adoption Outlook

The adoption and growth trajectory of the cloud services brokerage market varies significantly across regions due to differences in cloud maturity, digital transformation pace, regulatory frameworks, and enterprise IT readiness. While North America leads in terms of market size and platform sophistication, Asia Pacific is emerging as the fastest-growing region, driven by rapid digitization and cloud investments in developing economies.

North America

North America commands the largest share of the global CSB market — over 38% in 2024 — driven by a highly mature cloud ecosystem, enterprise-scale digital transformation initiatives, and a strong presence of both hyperscalers and platform enablers.

• Key Growth Drivers :

• Widespread adoption of multi-cloud and hybrid cloud strategies

• High compliance requirements (e.g., HIPAA, SOX, CCPA)

• Integration with existing ITSM tools like ServiceNow and Splunk

• United States : Leads the region due to strong enterprise IT budgets and continuous innovation.

• Canada : Follows with strong adoption in healthcare and public sector due to centralization mandates and data residency compliance.

Enterprises in this region are early adopters of CSBs that offer advanced AI analytics, FinOps , and governance policy templates.

Europe

Europe has a well-established CSB market with increasing emphasis on data sovereignty , GDPR compliance , and cloud certification standards .

• Key Markets :

• Germany and France are leading adopters, prioritizing secure multi-cloud environments in finance and industrial sectors.

• UK is showing rapid uptake of CSB tools that simplify cross-cloud procurement and spending control.

• Regulatory Impact :

• EU-wide initiatives such as Gaia-X and Digital Operational Resilience Act (DORA) are fostering the need for cloud governance tools that CSBs readily deliver.

Brokerage platforms in Europe must address strict cross-border data sharing protocols and offer fine-grained access controls.

Asia Pacific

Asia Pacific is the fastest-growing region, projected to expand at a CAGR exceeding 21% from 2024 to 2030 , fueled by cloud-first policies and enterprise digitization in key economies.

• Key Markets :

• China : Leading the regional shift with major investments in cloud-native government services.

• India : Experiencing explosive adoption of SaaS and PaaS platforms among SMEs and IT services firms.

• Australia & Singapore : Mature markets demanding cloud brokerage for regulated industries like banking and healthcare.

• Adoption Trends :

• Government-backed cloud frameworks (e.g., India’s MeghRaj , Malaysia’s MyGovCloud ) are driving brokerage adoption for transparency and security.

“Asia Pacific is leapfrogging legacy IT structures, often implementing CSBs as foundational governance layers for their entire cloud stack,” notes a senior cloud advisor at a regional consultancy.

Latin America, Middle East & Africa (LAMEA)

Although still nascent, LAMEA holds long-term potential for CSB platforms, especially as governments and telecom providers begin to centralize their cloud strategies.

• Latin America :

• Brazil is showing early adoption among fintechs and healthcare providers.

• Regional constraints such as limited data center density are increasing reliance on brokerage partners.

• Middle East & Africa :

• Countries like UAE and Saudi Arabia are promoting national cloud strategies that will necessitate centralized brokerage and governance frameworks.

• In Africa , telcos and MSPs are beginning to offer CSB capabilities to support cloud adoption among local businesses.

White space opportunities exist in localized brokerage services with multilingual support, sovereign hosting, and region-specific compliance templates.

Each region's unique combination of cloud maturity, regulation, infrastructure, and enterprise readiness offers distinct opportunities and challenges for cloud service brokers. Vendors that tailor offerings to local requirements — while maintaining a globally unified platform — are best positioned to succeed.

 

6. End-User Dynamics and Use Case

The cloud services brokerage market serves a diverse set of end users, ranging from large multinational enterprises to mid-sized firms and public sector institutions. As cloud adoption matures, these stakeholders increasingly require robust platforms to manage service selection, cost control, governance, and security across complex, multi-provider environments.

Large Enterprises

Large organizations across verticals like banking , telecommunications , and manufacturing represent the biggest consumers of CSB platforms. These enterprises typically operate in multi-cloud environments, often managing dozens of SaaS, PaaS, and IaaS subscriptions.

• Key Requirements:

• Unified dashboards to manage multi-provider contracts

• Cross-team access management and provisioning policies

• FinOps tools for real-time cost visibility and chargeback

• Vendor performance benchmarking and SLA tracking

Enterprises are transitioning from decentralized IT procurement to structured cloud orchestration governed through brokerage platforms — especially in scenarios involving international operations and regulatory compliance.

Small & Medium Enterprises (SMEs)

Although traditionally slower adopters, SMEs are rapidly turning to SaaS-first ecosystems, creating demand for lightweight brokerage tools .

• Drivers of Adoption:

• Need for cost visibility in pay-as-you-go cloud models

• Lack of in-house IT expertise for direct vendor negotiation

• Growing reliance on managed service providers (MSPs) offering brokerage-as-a-service

For SMEs, CSBs simplify access to enterprise-grade cloud services, often bundled through MSPs or resellers with regional language and pricing customizations.

IT & Telecom

IT service providers and telecom companies often act as brokers themselves. They offer customized CSB platforms or resell white-labeled brokerage tools to end users.

• Revenue is often generated through:

• Cloud aggregation and resale

• Value-added services like managed security and monitoring

• Subscription management and customer onboarding automation

Telcos in regions like Southeast Asia and Eastern Europe are embedding CSB functionalities into their core offerings to differentiate from bandwidth-only services.

Healthcare

Healthcare institutions are embracing CSBs to manage:

• Cloud-based EHR (Electronic Health Records)

• Imaging platforms and AI-based diagnostics

• HIPAA-compliant data management systems

These users require vertical-specific compliance and fine-grained access controls. Additionally, procurement often occurs under tight budgets and in partnership with public health systems.

Retail & eCommerce

CSBs are becoming essential in this vertical due to the dynamic nature of workloads, frequent vendor switching, and multi-regional cloud usage (especially during peak shopping seasons).

• Core brokerage features in use:

• Autoscaling recommendations

• Multi-cloud CDN selection

• Transactional SLA enforcement

Government and Public Sector

Governments increasingly rely on CSBs to operationalize national cloud frameworks. Brokers are used to standardize procurement across ministries, enforce data residency, and ensure regulatory alignment.

• CSBs also aid in vendor rationalization across hundreds of public agencies.

• Key growth is visible in defense and homeland security IT modernization programs.

Use Case Spotlight

Scenario: A Tertiary Hospital Network in South Korea

A large tertiary care hospital in Seoul transitioned from disparate legacy applications to a unified multi-cloud model to support AI diagnostics and remote patient monitoring. Managing services across Microsoft Azure, AWS, and a local Korean cloud provider proved challenging due to lack of centralized governance and billing complexity.

The hospital implemented a CSB platform tailored for healthcare, offering:

• Prebuilt compliance modules for HIPAA-equivalent Korean regulations

• AI-powered cost optimization for high-volume radiology imaging processing

• Role-based access controls for multi-department cloud usage

Within 12 months, the hospital achieved a 22% reduction in overall cloud spend and cut onboarding time for new digital tools by 45%, transforming its IT department into an internal service enabler rather than a bottleneck.

 

7. Recent Developments + Opportunities & Restraints

Recent Developments (Past 2 Years)

• IBM Expands AI-Driven Cloud Brokerage Capabilities (2024) IBM launched advanced AI modules within its multicloud management platform to enable predictive scaling and automated SLA optimization across hybrid cloud environments.

• Accenture Partners with Google Cloud for Industry-Specific Brokerage Services (2023 ) Accenture deepened its alliance with Google Cloud to deliver cloud brokerage services tailored to verticals like banking, retail, and life sciences, accelerating time-to-value for clients.

• Jamcracker Releases White-Label CSB for Telecoms in Latin America (2024 ) Jamcracker rolled out a multilingual CSB platform for telecom carriers in Brazil and Mexico, enabling CSPs to offer branded cloud marketplaces and provisioning engines.

• Flexera ( RightScale ) Integrates Advanced FinOps Dashboards (2023 ) Flexera updated its CSB suite with enhanced FinOps tools, offering enterprise-wide cost visibility, multi-cloud budget enforcement, and anomaly alerts.

• Cloudmore Secures $20 Million in Series B Funding to Expand in Asia-Pacific (2024) Cloudmore announced expansion into Asia-Pacific markets, focusing on mid-market enterprises needing scalable subscription management tools.

 

Opportunities

• AI and Automation for Cost Optimization The integration of machine learning for dynamic workload allocation, auto-scaling, and predictive pricing creates immense value, particularly for cost-conscious sectors like healthcare and retail.

• Emerging Market Digital Transformation Rapid digitization in regions such as Southeast Asia, Africa, and Latin America creates untapped potential for CSB vendors offering localized, scalable solutions.

• Sovereign and Compliance-First Brokerage Rising demand for platforms that offer preconfigured templates for GDPR, HIPAA, and regional data residency regulations provides growth potential in regulated industries.

 

Restraints

• High Integration Complexity Many CSB solutions require significant customization to integrate with existing IT infrastructure, slowing deployment and increasing upfront costs for SMEs.

• Shortage of Cloud Governance Talent A lack of skilled professionals in multi-cloud orchestration and FinOps is limiting adoption, especially in emerging markets and mid-sized enterprises.

Despite these barriers, the CSB market is entering a growth phase where automation, compliance integration, and vertical alignment will dictate vendor success.

 

Report Coverage Table

Report Attribute	Details
Forecast Period	2024 – 2030
Market Size Value in 2024	USD 8.3 Billion
Revenue Forecast in 2030	USD 21.2 Billion
Overall Growth Rate	CAGR of 16.8% (2024 – 2030)
Base Year for Estimation	2023
Historical Data	2017 – 2021
Unit	USD Million, CAGR (2024 – 2030)
Segmentation	By Service Type, By Deployment Model, By Platform Type, By Organization Size, By End User, By Geography
By Service Type	Integration, Sourcing & Procurement, Support & Maintenance
By Deployment Model	Public Cloud, Private Cloud, Hybrid Cloud
By Platform Type	Internal Brokerage Enablement, External Brokerage Enablement
By Organization Size	SMEs, Large Enterprises
By End User	BFSI, Healthcare, IT & Telecom, Retail & eCommerce, Government, Others
By Region	North America, Europe, Asia-Pacific, Latin America, Middle East & Africa
Country Scope	U.S., UK, Germany, China, India, Japan, Brazil, etc.
Market Drivers	• AI-driven cost optimization • Rising cloud complexity • Regulatory-driven governance needs
Customization Option	Available upon request