Cellulose Derivatives Market By Product Type (Methyl Cellulose & Derivatives, Carboxymethyl Cellulose, Cellulose Acetate, Ethyl Cellulose, Microcrystalline Cellulose); By Function (Thickening & Stabilizing, Film Formation, Binding, Rheology Modification, Emulsification & Water Retention); By End Use Industry (Pharmaceuticals, Food & Beverages, Personal Care & Cosmetics, Construction, Oil & Gas, Textiles & Paper); By Geography, Segment Revenue Estimation, Forecast, 2024–2030.

1. Introduction and Strategic Context

The Global Cellulose Derivatives Market is projected to reach a value of $8.7 billion in 2024, and will likely expand to around $13.1 billion by 2030, growing at a compound annual growth rate (CAGR) of 7.1%, as estimated by Strategic Market Research.

 

Cellulose derivatives are chemically modified forms of cellulose — a naturally abundant polymer — and are widely used across pharmaceuticals, food, personal care, construction, and industrial processing. Their value lies in functional versatility: thickening, stabilizing, film-forming, binding, and water-retention. What’s unique about this category is its intersection between renewable chemistry and industrial performance.

 

From 2024 through 2030, the market is set to benefit from a convergence of three macro shifts. First, there’s regulatory pressure to substitute synthetic polymers and fossil-based additives with biodegradable or naturally sourced alternatives. Second, in pharmaceuticals and food, demand is rising for plant-derived excipients and texturizers that comply with clean label or vegan requirements. Third, innovation in cellulosic materials — particularly water-soluble and high-viscosity variants — is expanding their usability in areas like drug delivery and 3D printing.

 

Governments across Europe and Asia are enforcing limits on microplastics and synthetic binders in cosmetics, paints, and processed foods. This is pushing manufacturers to rethink formulations. At the same time, the pharmaceutical sector is leaning more heavily on hydroxypropyl methylcellulose (HPMC) and carboxymethyl cellulose (CMC) for controlled drug release and tablet binding — especially in high-growth therapeutic classes like oncology and gastroenterology.

Another underappreciated force? Construction. Cellulose ethers, widely used in dry mix mortars and cement-based plasters, are now seeing renewed demand due to energy-efficient retrofitting and green building mandates — particularly in emerging economies modernizing urban infrastructure.

Stakeholders span multiple verticals. Raw material processors convert wood pulp or cotton linter into high-purity cellulose feedstock. Chemical companies perform derivatization using etherification or esterification processes. OEMs use cellulose derivatives in everything from eye drops to adhesive emulsions. Regulatory bodies are now deeply involved, especially where cross-contamination and biocompatibility are in question. And investors, seeing stable industrial demand coupled with green chemistry trends, are backing scale-up projects.

To be honest, cellulose derivatives have flown under the radar — treated more like industrial inputs than innovation platforms. But that’s changing. As bio-based materials take center stage in the next wave of product reformulation, cellulose derivatives are becoming a strategic lever — not just a commodity ingredient.

 

2. Market Segmentation and Forecast Scope

The cellulose derivatives market cuts across several industrial and consumer-facing domains, but the core segmentation falls into four dimensions: by product type, by function, by end-use industry, and by region. Each layer offers clues on where growth is accelerating and how manufacturers are repositioning their cellulose-based portfolios.

By Product Type

The most widely adopted derivatives fall into the following categories:

• Methyl Cellulose (MC) & Derivatives Common in food, pharma, and construction due to their thickening and film-forming ability. These include HPMC and Hydroxyethyl Cellulose (HEC) .

• Carboxymethyl Cellulose (CMC) Primarily used in food, oil drilling, and personal care. Its water solubility and anionic nature make it ideal for stabilizing and binding.

• Cellulose Acetate Often applied in film and fiber production, such as cigarette filters, textiles, and high-strength membranes.

• Ethyl Cellulose (EC) Favored in pharmaceutical coatings and modified drug release formulations. It's also used in coatings and inks.

• Microcrystalline Cellulose (MCC) A direct compression binder in oral solid dosage forms. It’s also making inroads into functional foods and nutraceuticals.

In 2024, Hydroxypropyl Methylcellulose (HPMC) and CMC collectively account for over 51% of the global market share by volume — driven largely by pharmaceutical and food use cases.

By Function

Each derivative brings a distinct performance benefit, depending on the application:

• Thickening & Stabilizing Dominates food, personal care, and paints.

• Film Formation Critical in pharmaceutical coatings and biodegradable packaging.

• Binding Essential for tablet formulations and adhesives.

• Rheology Modification Key for construction chemicals and drilling fluids.

• Emulsification & Water Retention Applied across construction, skincare, and agrochemicals.

Thickening and rheology control are the most commercially impactful functions, particularly in high-volume markets like cementitious materials and sauces.

By End Use Industry

Cellulose derivatives are surprisingly industry-diverse. Major sectors include:

• Pharmaceuticals Used in tablet binding, controlled release, and ophthalmic formulations.

• Food & Beverages Function as thickeners, stabilizers, and fat replacers in dairy, sauces, and processed foods.

• Personal Care & Cosmetics Employed in lotions, creams, gels, and shampoos for viscosity and texture.

• Construction Especially in cementitious materials, tile adhesives, EIFS, and self- leveling compounds.

• Oil & Gas Used in drilling muds and fracturing fluids for stability and fluid loss control.

• Textiles & Paper Applied in surface treatment, printing, and fiber modification.

Pharmaceuticals and construction jointly drive over 58% of global cellulose derivative revenues — although personal care is rising fastest due to demand for plant-based alternatives to synthetic polymers.

By Region

• North America and Europe have traditionally led in pharma and construction-related demand, but growth is flattening.

• Asia Pacific is the dominant region in volume and the fastest-growing — particularly China and India, where food processing, generics, and housing are booming.

• Latin America shows promise in food and cosmetics, especially Brazil and Mexico.

• Middle East & Africa remain underpenetrated, but new infrastructure projects are slowly boosting demand for cellulose ethers.

Scope Note: This segmentation reveals a market in transition. What was once a performance-driven, chemical niche is now becoming a strategic ingredient class for clean-label reformulation, ESG compliance, and sustainable materials engineering. Many OEMs now offer “function-first” SKUs across segments — for example, CMC-based emulsifiers marketed jointly to food and cosmetics manufacturers.

 

3. Market Trends and Innovation Landscape

To be honest, cellulose derivatives were never considered sexy. For decades, they were industrial staples — quietly doing their job in sauces, tablets, and mortars. But that’s changing. From 2024 onward, innovation in this space is getting sharper, cleaner, and more sustainability-driven. What's emerging is a market where formulation science and green chemistry are driving reinvention.

Bio-Based Momentum Meets Regulatory Push

The top trend reshaping this market is the de-synthetization of consumer and industrial products. Food brands, pharma companies, and even cosmetics formulators are rethinking every ingredient that doesn’t align with clean-label or natural claims. Cellulose derivatives, especially CMC and HPMC , are being positioned as drop-in replacements for synthetic thickeners and stabilizers like polyacrylamides or carbomers.

In Europe, recent EU chemical safety initiatives have pushed formulators to move away from petroleum-derived binders and coatings. The U.S. FDA has also streamlined pathways for excipient safety reviews, which benefits cellulosic ingredients with long safety track records.

One R&D manager at a multinational food company commented: “We’re replacing synthetic gums in half our sauces — CMC does 80% of the job, and the label looks cleaner.”

3D Printing and Advanced Drug Delivery

In pharma, cellulose derivatives are now embedded in precision drug release systems, especially oral solid dosage forms. Polymers like ethyl cellulose and HPMC are increasingly used to build delayed-release and targeted-delivery capsules. What’s new: researchers are now 3D-printing tablets using cellulose matrices to enable patient-specific dosing, especially for pediatrics and chronic conditions.

Academic and industry collaborations are building cellulose-based oral films and multi-layer tablets that release drugs at pre-set intervals — a game changer for oncology and gastroenterology.

Cosmetics and Personal Care: Beyond Texture

Consumers now demand plant-based everything — including what touches their skin. Cellulose derivatives, especially HEC and MCC , are increasingly used in clean beauty formulations as thickeners, stabilizers, and sensory enhancers. What’s interesting is the sensorial shift — formulators are blending CMC with natural oils and botanical actives to create smoother application textures without relying on silicones.

Also, biotech startups are now using bacterial cellulose (fermented microfibrils) to create biodegradable facial sheet masks and wound-healing films. This could become a high-value subsegment in the next 3–5 years.

Construction: From Basic Binder to Performance Enabler

The construction sector has traditionally used cellulose ethers for their water retention and workability benefits. But today’s innovation is about functional precision . Formulators are engineering fast-setting mortars, self- leveling floors, and high-performance tile adhesives with cellulose ethers that adapt to climate, substrate type, and humidity conditions.

One major breakthrough? Modified HPMC grades with delayed dissolution properties — allowing workers more open time and fewer mixing cycles.

Digital Formulation Platforms & Sustainability Tools

A quiet but crucial trend is the digitization of formulation. Ingredient suppliers now offer online platforms where manufacturers can simulate how different cellulose derivatives behave in formulations. This cuts down on lab trial costs and speeds up time-to-market for reformulated products.

In parallel, vendors are integrating Life Cycle Assessment (LCA) data into product specs — allowing buyers to measure carbon impact before placing an order.

Collaborative R&D is Driving Customization

What used to be an off-the-shelf game is now increasingly custom. Pharma companies are co-developing cellulose polymers for niche delivery profiles. Paint makers want specific viscosity curves. Food OEMs need a CMC grade that plays well with plant proteins.

That’s why innovation isn’t just about new grades — it’s about purpose-built customization, often achieved through close collaboration between suppliers and end users.

Bottom line? This isn’t just a thickener market anymore. It’s an ingredient innovation platform. The future of cellulose derivatives lies in how precisely they solve formulation problems — across pharma, food, personal care, and construction — all while checking the boxes on safety, sustainability, and consumer acceptance.

 

4. Competitive Intelligence and Benchmarking

The cellulose derivatives market, while relatively consolidated in some product lines, is increasingly seeing competition from new players focused on specialty grades and sustainability-driven customization. Market leadership is held by a blend of diversified chemical giants and specialized bio-based ingredient providers, each bringing a distinct strategy to the table.

Ashland Global

Ashland is one of the most dominant players in the pharmaceutical-grade HPMC and methylcellulose segments. The company’s legacy in excipients is reinforced by a high level of regulatory compliance, with production facilities in North America and Europe. Its strategy has increasingly moved toward “function-first” branding, helping drug makers and food companies choose the right derivative based on performance metrics like gel strength or disintegration time. Ashland also invests in co-development partnerships with generic drug manufacturers, particularly in Asia.

Dow Chemical (DuPont de Nemours, Inc. – post-merger spinout)

Dow’s role in the cellulose ethers space, especially for construction and paints, is hard to overstate. Their portfolio targets both dry mix mortars and paints through high-viscosity methylcellulose and HPMC grades. One unique angle is their regional focus: Dow has scaled its cellulose ether production in India and China, where construction materials are in high demand. They also offer advanced digital formulation tools to improve customer retention and reduce R&D friction.

Shin-Etsu Chemical Co., Ltd.

Headquartered in Japan, Shin-Etsu is a global leader in pharmaceutical and food-grade cellulose ethers. The company is known for its strict manufacturing consistency and ultra-high-purity grades, particularly for controlled-release drug systems. Shin-Etsu’s strategy focuses on technical dominance rather than pricing . Their facilities in Japan and Europe are routinely audited by major pharma multinationals — a strong proof of quality.

Lotte Fine Chemical

Formerly part of Samsung Fine Chemicals, Lotte has emerged as a key supplier in Asian construction and industrial applications. Their portfolio of HPMC and MC is optimized for tile adhesives, plasters, and EIFS. Lotte competes largely on cost efficiency and fast turnaround times and has been gaining traction among mid-size construction chemical firms across Southeast Asia and the Middle East.

CP Kelco

CP Kelco is a bio-based powerhouse with a strong hold on food-grade and personal care-grade CMC and HEC. What sets them apart is their sustainability-first positioning. They highlight traceability, biodegradable performance, and clean-label compliance across their portfolio. Their biggest wins come from collaborating with vegan food brands and clean beauty startups, especially in Europe and North America.

Other Notables

• J.M. Huber Corporation — Active in specialty cellulose for food and oral care.

• AkzoNobel Specialty Chemicals (now Nouryon ) — Strong in cellulose ethers for construction adhesives.

• DKS Co. Ltd. — A niche Japanese firm known for pharma-grade cellulose derivatives.

• SIDMA — A regional player rising fast in Latin American construction markets.

Competitive Insights

The key battleground today isn’t just product availability — it’s technical customization, regulatory compliance, and ESG transparency. Players that can offer application-specific grades, digital formulation tools, and end-to-end documentation are pulling ahead. Also, expect price competition in Asian markets to intensify, especially as China ramps up local CMC and HEC capacity.

To stay competitive, legacy players are doubling down on co-development, while newcomers are building agile supply chains with direct-to-formulator support — a model that may define the next growth cycle.

 

5. Regional Landscape and Adoption Outlook

The cellulose derivatives market shows clear regional asymmetries — shaped by infrastructure, industrial maturity, regulatory climate, and consumer preferences. While Asia Pacific leads in volume and momentum, North America and Europe continue to anchor high-value applications and innovation. Meanwhile, Latin America and the Middle East & Africa are beginning to emerge as second-wave adopters.

North America

North America remains a high-margin region, largely due to its stronghold in pharmaceutical, personal care, and food processing applications. The U.S. pharmaceutical sector’s demand for pharma-grade HPMC and EC remains robust, driven by generics and controlled-release drug formulations. Clean-label movement in food is also encouraging the replacement of synthetic emulsifiers with CMC and methylcellulose.

That said, construction-related applications have matured — limiting growth in that segment. Most growth is now coming from nutraceuticals, vegan food launches, and biotech-driven drug delivery innovations.

Canada, with its tightening regulations on microplastics and increased investment in sustainable packaging, is showing uptick in cellulose acetate and biodegradable coatings demand.

Europe

Europe is arguably the most regulation-driven and sustainability-aligned cellulose derivatives market. The EU Green Deal, circular economy frameworks, and REACH regulations are all accelerating the shift toward biodegradable and plant-based ingredients across industries.

Germany and France lead pharmaceutical and food use, while Italy and the Netherlands are becoming hotbeds for clean beauty and cosmetics reformulation. EU-wide bans on certain petrochemical binders in personal care are pushing formulators toward HEC and MCC.

One differentiator in Europe? Cross-industry collaboration. Food, pharma, and cosmetics OEMs are often working with the same suppliers to co-create multifunctional cellulose-based solutions.

Asia Pacific

Asia Pacific is the volume engine of the global market — and its growth trajectory is faster than any other region. China and India are dominant in both production and consumption. China is aggressively expanding its local CMC and HPMC manufacturing base to reduce import dependence, while India is seeing surging demand from generic drug manufacturers, construction firms, and fast-moving consumer goods (FMCG).

Japan and South Korea continue to be innovation-focused — with a tilt toward high-purity pharmaceutical excipients and advanced food stabilizers. Meanwhile, Southeast Asia is seeing a rise in construction chemicals demand, with countries like Vietnam and Indonesia investing in infrastructure where cellulose ethers are integral.

With affordable labor , favorable raw material access, and growing urbanization, Asia Pacific is expected to contribute over 45% of global cellulose derivatives volume by 2030.

Latin America

While still a modest player globally, Latin America is increasingly being courted by cellulose derivative suppliers for its growing processed food sector and cosmetic manufacturing base. Brazil leads in regional adoption — particularly for food-grade CMC and methylcellulose used in sauces, desserts, and beverages.

Mexico, on the other hand, is becoming a low-cost export hub for personal care products, prompting investments in HEC and MCC. Construction applications are also rebounding post-pandemic, though growth is slower compared to Asia.

Middle East and Africa (MEA)

MEA remains the most underpenetrated region but has clear long-term upside. Urbanization, infrastructure development, and fast-growing pharmaceutical imports are opening small but scalable opportunities — especially in the construction and medical formulations segments.

Saudi Arabia and the UAE are investing in pharmaceutical localization, which may fuel demand for excipient-grade cellulose derivatives. In Africa, opportunities are surfacing in fortified food programs and dry mix mortars in urban development.

To be realistic, the near-term MEA market may remain fragmented — but targeted B2B supply models and regional distributor networks are beginning to unlock value.

Across regions, what stands out is how cellulose derivatives are moving from commodity status to regulated, performance-driven ingredients. The path to market leadership looks very different in Frankfurt than in Shenzhen — and smart suppliers are tailoring accordingly.

 

6. End-User Dynamics and Use Case

The diversity of cellulose derivative applications is one of its core strengths — but it also means that end-user behavior varies drastically across industries. Whether it’s a pharmaceutical R&D team looking for precision drug release or a tile adhesive formulator optimizing workability, what end users want from cellulose derivatives is changing fast.

Pharmaceutical Manufacturers

These are perhaps the most sophisticated and tightly regulated users of cellulose derivatives. They rely heavily on HPMC, ethyl cellulose (EC), and MCC for tablet binding, delayed release, and matrix systems.

Formulation teams are now demanding consistent viscosity profiles, ultra-low endotoxin levels, and global regulatory documentation. With increasing pressure to lower development cycles, many are turning to co-development models where excipient suppliers help optimize dosage forms right from pre-formulation.

For example, a mid-sized generics manufacturer in India recently partnered with a global cellulose provider to develop a floating drug delivery system using modified HPMC — reducing trial iterations by 30%.

Food and Beverage Companies

For food OEMs, carboxymethyl cellulose (CMC) and methylcellulose are go-to ingredients for texture, moisture retention, and fat replacement. What’s new is their role in clean-label reformulation. Manufacturers are now scrutinizing ingredient lists for every additive and looking to replace artificial stabilizers with plant-derived alternatives .

Also, alternative protein and dairy categories — like oat milk, plant-based meats, and low-fat spreads — are heavily reliant on cellulose derivatives for mouthfeel and emulsion control.

One U.S.-based vegan cheese startup recently switched from modified starch to CMC, achieving both label simplicity and improved meltability.

Cosmetics and Personal Care Brands

Here, hydroxyethyl cellulose (HEC) and methylcellulose are valued for their ability to stabilize emulsions and modify rheology — especially in sulfate -free and paraben-free formulations. Texture and aesthetics matter: these users want smooth, spreadable, and non-tacky feel — without synthetic gums or polymers.

Natural certifications (ECOCERT, COSMOS) are also becoming a purchasing trigger. Brands increasingly request documentation proving biodegradability, traceability, and allergen-free sourcing.

Construction Chemical Firms

This segment continues to rely on cellulose ethers to optimize workability, water retention, and sag resistance in tile adhesives, plasters, EIFS, and mortars. But a new wave of innovation is changing expectations.

Instead of one-size-fits-all solutions, formulators now want climate-specific and substrate-specific grades — especially in geographies with extreme humidity or temperature swings.

Construction OEMs also want faster setting times without compromising open time, prompting interest in modified HPMC grades that delay hydration.

Oil & Gas Services

Though niche, the oil and gas sector uses CMC and HEC in drilling fluids to stabilize boreholes and control fluid loss. With environmental scrutiny rising, service providers are now favoring biodegradable, non-toxic grades — especially for offshore and environmentally sensitive operations.

Procurement teams in this space prioritize bulk scalability and chemical resilience under high temperature and pressure, often choosing suppliers who can deliver in remote or high-risk zones.

Realistic Use Case: South Korean Tertiary Hospital

A tertiary care hospital in Seoul was developing a new controlled-release capsule for a gastroesophageal reflux therapy. Their formulation scientists needed an excipient that could deliver consistent 12-hour drug release, withstand acidic environments, and ensure tablet disintegration within 5 minutes in neutral pH.

They partnered with a Japanese supplier to co-develop a customized HPMC polymer. The result: a 22% improvement in dissolution timing and regulatory approval in 4 months less than expected — saving both time and cost.

The bottom line: end users are becoming more demanding, informed, and regulatory-driven. Suppliers can no longer win on technical specs alone — they need to speak the language of applications, customization, and compliance. It’s not about selling a polymer. It’s about solving a formulation problem.

 

7. Recent Developments + Opportunities & Restraints

The cellulose derivatives market is evolving not just through demand-side forces but also through structural industry moves, technological advances, and regulatory tailwinds. Over the past 24 months, the sector has witnessed intensified activity in product development, sustainability-driven investments, and global supply chain adjustments.

Recent Developments (Last 2 Years)

• Ashland Launched Next-Gen HPMC for Controlled Release (2024) Ashland introduced a new line of high-purity Hydroxypropyl Methylcellulose (HPMC) products with modified surface properties to improve drug release kinetics. Designed for solid oral dosage forms, this line is particularly tailored for pediatric and geriatric formulations.

• CP Kelco Unveiled Plant-Based Thickening Solutions for Vegan Beverages (2023) In response to rising demand for dairy-free drinks, CP Kelco launched a customized CMC solution optimized for plant-based milk alternatives. The company highlighted that the new line improved suspension without adding artificial stabilizers — a major ask from clean-label food brands.

• Shin-Etsu Expanded Its European Production Facility (Q1 2024) To meet increasing demand from pharmaceutical customers, Shin-Etsu announced the expansion of its cellulose ether production unit in the Netherlands, targeting higher output for HPMC and ethyl cellulose used in advanced drug delivery.

• Lotte Fine Chemical Partnered with Construction Distributors in Vietnam (2023) Lotte signed a multi-year agreement with regional building chemical distributors to expand access to construction-grade methylcellulose in Southeast Asia. The move strengthens its footprint in the fast-growing infrastructure markets of Vietnam and Indonesia.

• Nouryon Piloted a Blockchain Traceability System for Cellulose Ethers (Late 2023) In a move to boost ESG transparency, Nouryon began testing blockchain-based tracking for select cellulose ether grades — giving end users access to full-chain sourcing, emissions, and processing data for compliance with European sustainability standards.

 

Opportunities & Restraints

Opportunities

• Clean-Label Reformulation Across Sectors With consumer skepticism of synthetic ingredients rising, especially in food and cosmetics, cellulose derivatives are now the front-runners for replacing synthetic thickeners and stabilizers. This has opened doors for suppliers with clean-label grades certified for organic, vegan, or allergen-free claims.

• Infrastructure-Driven Growth in Emerging Markets In fast-urbanizing regions like Southeast Asia and parts of Africa, government-driven construction projects are scaling up demand for cellulose ethers in tile adhesives, mortars, and plasters. Suppliers that can meet local pricing, performance, and logistics requirements stand to win disproportionately.

• Precision Pharma & 3D Printing Integration With the pharmaceutical industry exploring 3D-printed dosage forms, there’s a rising demand for engineered cellulose polymers with specific melt, solubility, and binding profiles. Co-development between excipient suppliers and drug formulation teams is turning into a strategic growth avenue.

 

Restraints

• Raw Material Volatility and Price Sensitivity Most cellulose derivatives are sourced from wood pulp or cotton linters — both subject to environmental shocks, geopolitical issues, and trade restrictions. These factors affect not only input costs but also availability of pharma-grade feedstock, which is critical for regulated industries.

• Compliance Complexity in Multiregional Supply Chains As regulations tighten globally — especially for pharma and cosmetics — the burden of documentation, traceability, and compliance has increased. For smaller players or those with non-vertically integrated models, this becomes a bottleneck to entering regulated or export-heavy markets.

What’s clear is that success now depends on agility — not just in manufacturing, but in compliance, formulation support, and digital traceability. The cellulose derivatives market is moving fast, but not everyone’s equipped to keep up.

 

7.1. Report Coverage Table

Report Attribute	Details
Forecast Period	2024 – 2030
Market Size Value in 2024	USD 8.7 Billion
Revenue Forecast in 2030	USD 13.1 Billion
Overall Growth Rate	CAGR of 7.1% (2024 – 2030)
Base Year for Estimation	2024
Historical Data	2019 – 2023
Unit	USD Million, CAGR (2024 – 2030)
Segmentation	By Product Type, By Function, By End Use Industry, By Region
By Product Type	Methyl Cellulose (MC) & Derivatives, Carboxymethyl Cellulose (CMC), Cellulose Acetate, Ethyl Cellulose (EC), Microcrystalline Cellulose (MCC)
By Function	Thickening & Stabilizing, Film Formation, Binding, Rheology Modification, Emulsification & Water Retention
By End Use Industry	Pharmaceuticals, Food & Beverages, Personal Care & Cosmetics, Construction, Oil & Gas, Textiles & Paper
By Region	North America, Europe, Asia-Pacific, Latin America, Middle East & Africa
Country Scope	U.S., Canada, Germany, France, U.K., China, India, Japan, Brazil, Mexico, South Korea, UAE
Market Drivers	1. Shift toward clean-label ingredients in food and cosmetics 2. Growth in pharmaceutical excipient applications 3. Construction sector demand in emerging markets
Customization Option	Available upon request