Automotive Tuner Market By Vehicle Type (Passenger Vehicles, Commercial Vehicles, Electric Vehicles (EVs), Hybrid Vehicles); By Fuel Type (Gasoline, Diesel, Electric, Hybrid); By Component (ECU (Engine Control Unit) Tuning, Exhaust System, Turbocharger, Suspension System, Brake System, Air Filter, Others); By Application (Performance Tuning, Aesthetic Tuning, Audio Tuning, Speed Tuning); By Geography, Segment revenue estimation, Forecast, 2024–2032.

The automotive tuner market was worth USD 9.5 billion in 2023 and will be worth USD 16.69 billion by 2030, growing at a CAGR of 7.3% during the forecast period.

 

The primary factors stimulating the demand for automotive tuners are the desire for higher performance, increased fuel efficiency, and personalization of automobiles among car lovers. For instance, engine tuning helps to enhance the vehicle's performance by 20% with a corresponsive impact, raising the fuel economy by approximately 15%. Further, there has been increased popularity in the use of cars in motorsports and car modification, which has greatly boosted the market. One of the recent evolutions includes incorporating high-end ECU tuning systems that facilitate real-time commanding of engine parameters to enhance horsepower, torque, and even emissions. Manufacturers like COBB Tuning or Hondata offer software upgrades and integrated solutions, which show that modern tuning is smart, efficient, and effective.

 

The Automotive Tuner Market has potential opportunity as electric vehicles and hybrid cars are two emerging segments which are expanding new scope for tuner and cars performance enhancing. New registrations of electric vehicles have been escalating dramatically worldwide, with over 40% in 2023, thereby increasing the need for tuning solutions such as battery upgrades, battery range, and energy consumption efficiency. For instance, some automakers are releasing updates for electric car software that improve the regenerative braking systems and energy control and can enhance range by as much as 10%. One emerging segment is tuners such as T Sportline, which focuses on Tesla and provides owners of electric vehicles performance, aesthetics, and suspension enhancements. This forms a rising market for tuning correction services when there is a shift in the automotive market towards electric vehicles.

 

 

Market segmentation

 By Vehicle Type

• Passenger Vehicles

• Commercial Vehicles

• Electric Vehicles (EVs)

• Hybrid Vehicles

 

By Fuel Type

• Gasoline

• Diesel

• Electric

• Hybrid

 

By Component

• ECU (Engine Control Unit) Tuning

• Exhaust System

• Turbocharger

• Suspension System

• Brake System

• Air Filter

• Others

 

By Application

• Performance Tuning

• Aesthetic Tuning

• Audio Tuning

• Speed Tuning

 

By Region

North America

• US

• Mexico

• Canada

• Rest of North America

 

Europe

• Switzerland

• Russia

• France

• Germany

• U.K

• Finland

• Turkey

• Netherlands

• Belgium

• Spain

• Italy

• Rest of Europe

 

Asia Pacific

• India

• China

• South Korea

• Japan

• Singapore

• Thailand

• Indonesia

• Malaysia

• Philippines

• Australia

• Rest of Asia-Pacific

 

LAMEA

• Brazil

• Argentina

• Uruguay

• Saudi Arabia

• Rest of LAMEA

 

North America is the largest market in the automotive tuner industry due to the popularity of car tuning and the embracement of high-performance solutions. The largest market share comes from the United States, which uses over $3 billion on automotive aftermarket products, including tuning services. In the local market, customers, especially those in California and Texas, are adopting the next generation of automotive aftermarket technology. One of the latest trends is ECU tuning for High-Performance vehicles in trend and APR, and COBB Tuning is offering some of the latest and most special tuning solutions for gasoline and electric vehicles alike. This is because North America is dominant in the automotive tuner market and is concerned with performance modification and personalization.

 

Key Players

• COBB Tuning

• APR LLC

• Mountune

• Alientech SRL

• ECU Tek

• Diablosport

• T Sportline

• RaceChip

• Superchips

• Hondata Inc.

 

Automotive Tuner Market Report Coverage

Report Attribute	Details
Forecast Period	2023 – 2030
Market Size Value in 2023	USD 9.5 billion
Revenue Forecast in 2030	USD 16.69 billion
Overall Growth Rate	CAGR of 7.3%
Base Year for Estimation	2022
Historical Data	2017 – 2021
Unit	USD Billion, CAGR (2023 - 2030)
Segmentation	By Vehicle Type, By Fuel Type, By Component, By Application, By Region
By Vehicle Type	Passenger Vehicles, Commercial Vehicles, Electric Vehicles (EVs), Hybrid Vehicles
By Fuel Type	Gasoline, Diesel, Electric, Hybrid
By Component	ECU (Engine Control Unit) Tuning, Exhaust System, Turbocharger, Suspension System, Brake System, Air Filter, Others
By Application	Performance Tuning, Aesthetic Tuning, Audio Tuning, Speed Tuning
By Region	North America, Europe, Asia Pacific, LAMEA
Country Scope	US, Mexico, Canada, Germany, UK, France, China, Japan, India, etc.
Pricing and Purchase Options	Avail customized purchase options to meet your exact research needs.